Coffee Junkie

March 21, 2019, 12:58 am

≪ Previous: Easter Packaging for Anthon Berg

Design: Wizart branding
Project Type: Produced, Commercial Work
Client: Coffee Junkie
Location: Vienna, Austria
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper, Aluminium

Coffee Junkie is a small, stylish coffee shop in Vienna, a favorite place of creative urban youth. Inspired by themes such as URBAN, CREATIVE, ART, we could not ignore the theme of graffiti, all the more so, because it fits organically with the hipster and humorous "Coffee Junkie" name, as well as the style and intonation of our brand. Having developed a corporate pattern as a stylization of graffiti, we added objects into it related to youth, hipsters, and coffee themes. Communication in the interior, printed and souvenir products will be supported by cool and stylish character – the Monkey!

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Utopos

March 21, 2019, 12:58 am

≫ Next: Billson’s

≪ Previous: Coffee Junkie

Design: Cornershop Design
Illustrator: Dan Tomkins
Photography: SlingShot Studios
Creative Director: Damian Hamilton
Project Type: Produced, Commercial Work
Client: UTOPOS
Location: Adelaide, Australia
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Foil, Emboss, Digital printing, Wax Seal

Utopos (pronounced ewe-toe-pos) is a partnership between Kym Teusner of Teusner Wines and an old friend who has a somewhat romantic and unobtainable view of the wine world. Together, they purchased a superb Barossa vineyard; known for producing a small harvest of fruit that has long been desired by other producers for their top-end wines. “The vineyard straddles one of the highest points on the Barossa Valley floor on the boundary of the Greenock and Marananga sub-regions. It shares some of Barossa’s most prized and famous terroir,” says Kym.

‘Utopos’ is a Greek word derived from ‘Utopia’, meaning a good and perfect place. Kym’s mate dreams of the wine world as idyllic, but in reality it’s hard work. However, both he and Kym believe they have found the perfect place; hence named their vineyard ‘Utopos’.

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Billson’s

March 21, 2019, 12:59 am

≫ Next: Lamurr

≪ Previous: Utopos

Design: Cowan London
Project Type: Produced, Commercial Work
Client: Billson's
Location: London, England
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium

Billson’s launches first beers for 70 years, with designs by Cowan London

Billson’s brewery reveals its first alcoholic drinks for 70 years, with brand and packaging design by independent, international design agency Cowan London.

This launch is not only a new chapter in the story of one of Australia’s oldest drinks manufacturers, it is also an example of how a brand can stand out in the increasingly crowded craft beer market.

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Lamurr

March 21, 2019, 1:00 am

≫ Next: Phấn Nụ Hoàng Cung

≪ Previous: Billson’s

Design: Creative Trade Mark
Project Type: Produced, Commercial Work
Client: KG Group
Location: Kaunas, Lithuania
Packaging Contents: Complete pet food
Packaging Substrate / Materials: Plastic, aluminium, paper
Printing Process: Flexography, Foil stamping

Lamurr - Branding and Packaging design for self loving cats! A good Brand and Packaging helps reach balance between the consumer and the company. We building emotional benefits and strengthen brand loyalty. The art of packaging create a relationship and the story.

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Phấn Nụ Hoàng Cung

March 21, 2019, 1:00 am

≫ Next: CHUANNAN

≪ Previous: Lamurr

Design: CTLee
Project Type: Concept
Location: Ho Chi Minh City, Vietnam
Packaging Contents: Cosmetic
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

A one-of-a-kind cosmetic of the Imperial City of the Nguyen Dynasty – the last dynasty of Vietnam which is passed till the modern day with its secret formula - pollen(Phấn nụ hoàng cung). The packaging is inspired from many patterns in the Nhat Binh clothing. Nhat Binh was one of the special item of clothing that was reserved the empress dowager, empress consort, and princesses in the imperial city of the Nguyen Dynasty – the last dynasty of Vietnam.

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CHUANNAN

March 21, 2019, 1:01 am

≫ Next: Glow Collagen Infused Water

≪ Previous: Phấn Nụ Hoàng Cung

Design: pesign design
Project Type: Produced, Commercial Work
Location: Shen Zhen, China
Packaging Contents: Food
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

As the consumption in the Chinese market upgrades, in order to meet the new consumption demands of the younger generation, the package of bagged “Chuannan Tasty Pickled Vegetables” owned by Chuannan Brand with a nationally leading market share was upgraded.

Focusing on competitive advantages and terminal environment, our solutions dig into the weakness of competitors from the package and transform it into own competitive advantages.

Based on the most powerful marketing ability of Chuannan and taking the delivery of the essence of products as the core entry point, this paper breaks the conventional visual construction to make it become the most eye-catching product in display through a great number of studies on the characteristics of terminal display and visual habits of consumer, displays the best characteristics of food quickly through hyper-realistic painting techniques, mobilizes the “biological brain” of consumers, stimulates the instinctive desire for food to promote the decision-making.

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Glow Collagen Infused Water

March 21, 2019, 1:02 am

≫ Next: Rogue

≪ Previous: CHUANNAN

Design: Rafael Maia
Project Type: Produced, Commercial Work
Client: Dr. Herb
Location: New York, USA
Packaging Contents: Water
Packaging Substrate / Materials: Plastic bottle, Paper, Cardboard
Printing Process: Offset Printing, Flexography

GLOW from within. The collagen infused water is where innovation meets beauty. GLOW was formulated by dermatologists and engineers to help stimulate collagen production, reduce wrinkles and cellulite, and help improve skin hydration and elasticity. With 2,500 mg of hydrolyzed collagen in each bottle, GLOW is clinically proven to help support hair, skin, nail and joint health.

The Dr. Herb team consists of ivy league-trained dermatologists and industry-leading Swiss engineers. With dozens of publications in the world's best scientific journals, the group innovates. I was invited to create the new packaging design and visual identity for the this new and disruptive product.

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Rogue

March 21, 2019, 1:02 am

≫ Next: Family Tea

≪ Previous: Glow Collagen Infused Water

Design: Edgar Kirei
Project Type: Concept
Location: Moscow, Russia
Packaging Contents: Beer
Packaging Substrate / Materials: Can

There is a dark side hiding inside everyone of us which is better to be kept out of light. But when you drink too much it can break free, make you rude, aggressive and dangerous. We decided to make the package design a not-that-kind-reminder and a warning of all the dangers of over-drinking.

The naming "Rouge" comes from the collocation "rogue bear", the bear that wakes up during winter hibernation, and is considered to be the most savage one. This symbol becomes the main element of the design. An illustration of a roaring bear, aggressive and angry was created specially for this project.

Gothic style of the logo supports the dark feel of the design and symbolises the evil side of a human soul. Bright orange-red color makes it look like a warning sign. Slogan "Don't poke the bear/beer" supports the main idea and helps to communicate the product in different channels. A wordplay makes it a bit playful and perfect to use in social networks or as a print on give away materials.

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Family Tea

March 21, 2019, 1:55 am

≫ Next: Moonshine Hurricane

≪ Previous: Rogue

Agency: Dochery
Designer: Anna Lysenko
Creative Director: Alina Rukosueva
Project Type: Produced, Commercial Work
Client: Travi Gornogo Krima
Location: Saint-Petersburg
Packaging Contents: Herbal Tea
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

The ‘Family Tea’ brand offers excellent and healthy herbal teas hand-picked in eco-friendly areas on the Black Sea coast. ‘Family Tea’ makes for an excellent gift you could take home from your trip as a treat for your friends and family.

This tea is sure to evoke the warmest sun-kissed summertime memories of a harmonious family holiday.

Everyone waits for the summer to come. Summertime is a a little lifetime in and of itself, filled with bright impressions and emotions. And if there is a seaside nearby, these impressions will be twice as bright, creating a vibrant and wonderful pastime. The fragrant ‘Family Tea’ brings these very sensations to you. Its superb taste will fill you with vivid memories of a family holiday, of walks by the seaside, will make you feel the wonderful scents of various herbs hanging thick in the air.

This explains why the new herbal tea packaging design uses old-school nostalgic imagery as well as bright and vivid characters. Each of the characters featured on the packaging is easy to identify with. This is the kind of familiar and very important activity any holiday maker will easily see themselves being a part of.

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Moonshine Hurricane

March 21, 2019, 1:56 am

≫ Next: Kololak House Wine

≪ Previous: Family Tea

Design: Avgust Ruslan
Project Type: Concept
Location: Krasnodar, Russia
Packaging Contents: Alcohol
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography

Preface
In Russia, and especially in our Kuban, in contrast to the West, it is not customary to drink alcohol in small doses for the sake of relieving stress. In Russia, there is so much stress that you have to pour in liters of strong alcohol daily.

They drink in Russia not because it is cold, but because without this it is impossible to live, work, raise children, drive a car, watch TV and communicate with people. My good friend produces moonshine. He has been doing this for a long time and during this time he has brought his skill to an insane level. His moonshine is not just intoxicating, he destroys any hint at the adequacy of a person, his ability to keep the conversation going, his willpower, his ability to exist in our reality. 60 turns of alcohol is only a figure, the real effect gives a secret recipe and strict technology of home-brew preparation.

Having tried the Hurricane at least once, you will transcend from our reality to the world an order of magnitude higher than ours. Be careful.

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Kololak House Wine

March 21, 2019, 2:01 am

≫ Next: Meu Molho Soeto

≪ Previous: Moonshine Hurricane

Agency: Backbone Branding
Brand Strategy Director: Stepan Avanesyan
Creative Director & Design: Stepan Azaryan
Art Director & Design: Christina Khlushyan
Designer: Eliza Malkhasyan
Illustrator: Roman Grigoryan, Tamara Kaghzvantsyan
Project Type: Produced, Commercial Work
Location: Yerevan, Armenia
Packaging Contents: Wine
Packaging Substrate / Materials: Paper, Bottle

“Kololak” is a regional fusion cuisine restaurant the name of which can be translated from Armenian as a meatball or a round shape. The brand has a strong storytelling concept, which represents the rich Armenian cultural heritage and the tradition of socializing around the table, with a well-known hospitality approach of entertaining and honoring the guests.

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Meu Molho Soeto

March 22, 2019, 3:26 am

≫ Next: Freshpet Homestyle Creations

≪ Previous: Kololak House Wine

Design: Designo Design
Photographer: Maquinótico
Project Type: Produced, Commercial Work
Client: Soeto Alimentos
Location: Londrina, Paraná, Brazil
Packaging Contents: Sauce
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Located in Joaquim Távora - PR, Soeto Alimentos started its activities as a family business, which in 2016 sold only garlic products with simple packaging and labels. Its logo was rudimentary and needed to be renewed.
We did a brand redesign and the creation of the visual identity for the company, aiming at the standardization and recognition of the same by the consumers.

From the redesign of its brand, the company expanded its business and started launching new products. We were responsible for developing the packaging of all new products, highlighting its line of sauces.

The label was designed to convey a friendly air and a look of homemade product to the consumer, through the use of patterns that refer to tablecloths such as the polka-dot background or checkerboard. The intention was to highlight the familiar aspect and the proximity to its customers, besides the care and attention in the manufacture of its products, some of the main values for the company.

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Freshpet Homestyle Creations

March 22, 2019, 3:27 am

≫ Next: Mcaffeine - Coffee Range

≪ Previous: Meu Molho Soeto

Agency: Wallace Church & Co.
Chief Creative Officer: Stan Church
Executive Creative Director: John Bruno
Senior Designer: Diana Luistro
Project Type: Produced, Commercial Work
Client: Freshpet
Location: New York, USA
Packaging Contents: Pet Food
Packaging Substrate / Materials: Card Stock
Printing Process: Offset

Challenging the status quo, consumers were ready for customizable Pet Meals. It was up to us to impart the freshness associated with Freshpet ingredients while educating the consumer that dogs can enjoy the benefits of fresh food too, in a customizable fashion. The "Simple" aspect; select a protein, select a vegetable mixer and combine them for a balanced meal for your dog would have to be a clear communication. We locked "Custom Dog Meals" to the "Homestyle Creations" logo on the front of the pack with easy directions placed prominently on the back panel.

What's Unique?
Using watercolored illustrations on parchment paper to indicate the type of patties inside, chicken or beef, while not placing a photograph of a dog on the front panel, makes these customizable meals stand out on shelf.

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Mcaffeine - Coffee Range

March 22, 2019, 3:28 am

≫ Next: Chan Chan

≪ Previous: Freshpet Homestyle Creations

Design: Foley Designs Pvt. Ltd.
Project Type: Produced, Commercial Work
Client: Mcaffeine
Location: Mumbai, India
Packaging Contents: Face Wash, Face Scrub, Body Scrub
Packaging Substrate / Materials: Plastic Tube, Glass Jar, Paper Board
Printing Process: Flexography, Offset Printing, Foil stamping, Emboss, UV Gloss

Mcaffeine is India's first Caffeine based personal care brand that's inspired by the active lifestyle of the youth who are forever on the move. The brand has based its ethos on the idea of 'I am Caffeine', and has created scintillating products that energizes and rejuvenates the senses, much like their beloved Caffeine. The products talk to people who want their products to reflect their vibrant, go-getter, spirited nature.

We knew that capturing the attention of the youth, in a market filled with a clutter of brands offering many choices, was going to be difficult. If we had to stand out among the crowd, we had to truly communicate the brand essence through every aspect of the packaging. So we dove deeper to understand what moves the young. This led us to create elements that we felt brought out an instant connection with the audience.

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Chan Chan

March 22, 2019, 3:29 am

≫ Next: ANAS Crystal Quartz

≪ Previous: Mcaffeine - Coffee Range

Design: Hi! estudio
Project Type: Produced, Commercial Work
Client: Chan Chan
Location: Tepatitlán de Morelos, Mexico
Packaging Contents: Hot Gourmet Sauce
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing

We have developed the naming and graphic communication for a brand of craftmade sauce, cooked in a house in Tepatitlán de Morelos Jalisco, very small productions to control the seasoning and put a pinch of love in each one of the sauces.

CHAN CHAN!
Its name derives from the word "sowing" in "Totonaca", recording the handmade work for the harvest of the morita pepper. We worked with the black and white graphic identifiers that show the elements and the context surrounding the sauce making them participants of the project. Zarapes, molcajetes, rustic facades, clay dishes and popular culture were the main source of inspiration for this project.

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ANAS Crystal Quartz

March 22, 2019, 3:34 am

≫ Next: Vitalis Juices Brand Repositioning

≪ Previous: Chan Chan

Design: Anagram design
Creative Director / Brand Designer: Spyros Grammenos
Marketing Strategy / Brand Architect: Nikolaos Roumeliotis
Bottle Molds & Production: Moldplast, Afoi Kon Tagkalaki Oe, Daniel Chalabi, Sebastian Doermann
Bottle Print: Kampas Labros
Soap Production: Pandora
Box Print And Production: Fotolio
Copywriters: Dimitra Zakinthinou, Dimitris Spiliotis
Manager Director: Anas Putris
Project Type: Produced, Commercial Work
Client: Anas company
Location: Athens, Greece
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Screen printing, Offset

ANAS is the first ever patented cosmetics line to incorporate a piece of real Crystal Quartz inside all of its products. Crystal Quartz is known as the “Master Healer” and is considered the most powerful energy amplifier on the planet as it detoxifies and enhances the body balance. ANAS utilizes the powerful properties of Crystals by placing a whole piece of natural and purified Crystal Quartz in the heart of its Volcanic Water-based formulas. The Volcanic Water has the ability to absorb the energy pattern of the Crystal and eventually transfer it into the body. ANAS Crystal infused products work similarly to Crystal elixirs, targeting imbalances of the body.

Τhe Visual Mechanism: Τhe packaging design reflects the crystal shape. Each product name is placed inside a crystal shape. All crystal shapes when united, they create the heptagonal shape of ANAS logo. Unique bottle shapes are designed and produced to reflect the crystal concept. The boxes are designed in such a way that they are gradually unfolding and gradually revealing information about the product. Τhe unfolding ends in the revelation of the product and the optical heptagonal mechanism.

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Vitalis Juices Brand Repositioning

March 22, 2019, 3:36 am

≫ Next: Esperando Los Vientos

≪ Previous: ANAS Crystal Quartz

Design: DesignBüro
Project Type: To be produced
Client: Vitalis
Location: Banja Luka, Republika Srpska
Packaging Contents: Fruit Juices
Packaging Substrate / Materials: Cardboard Packaging
Printing Process: Flexography

For years, Vitalis Juices hold the leading position on the market of Bosnia and Herzegovina. We wanted to recreate the brand experience by redesigning the obsolete visual identity and the packaging itself. Our team introduced something that would give the look and feel of consuming a completely nature and fresh product. We wanted to relevantly position the product on the market based on its visual identity, so it could contextually form the recognizable brand block. We poured all the attributes of the product in our final design, emphasizing the fruit and the burst of flavor contained within.

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Esperando Los Vientos

March 22, 2019, 3:37 am

≫ Next: A Choice Condiments Gift Set

≪ Previous: Vitalis Juices Brand Repositioning

Design: Julieta Carbonari
Project Type: Produced, Commercial Work
Client: La Matilde
Location: Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle

This label perfectly describes what it feels like when you arrive at La Matilde, a biodynamic winery located in Cordoba Argentina, it is a modern and elegant label but at the same time it calls you to see it and to stop in the details of the illustration.

What's Unique?
This project in unique because its tells the storytelling of the place and the winery.

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A Choice Condiments Gift Set

March 22, 2019, 3:43 am

≫ Next: Bloombox Co

≪ Previous: Esperando Los Vientos

Manufacturer: Oriental Packing Co., Ltd.
Project Type: Produced, Commercial Work
Location: Taichung, Taiwan
Packaging Contents: Condiments
Packaging Substrate / Materials: Paper, cardboard, flexible rope
Printing Process: Lithographic Printing, Matt Lamination, UV spot

In this design, blue color is chosen because it associates with naturalness and freshness of the condiments; fuchsia is used to contrast with the condiment color and the black color on the jars is used to stand out in the packaging, creating an overall fashionable visual effect.

The image of condiment ingredients are illustrated on the box packaging as well as the cap sleeve in order to create a young look to the product. The way the jars are displayed inside are as if models are confidently presenting themselves in a fashion show, standing out in front of the crowd.

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Bloombox Co

March 22, 2019, 3:45 am

≫ Next: First Village

≪ Previous: A Choice Condiments Gift Set

Agency: Appart_
Art Director: Roser Padres
Senior Graphic Designer: Eva Blanes
Product Designer: Miquel Padres
Project Type: Produced, Commercial Work
Client: Bloombox Co
Location: Bangkok, Thailand
Packaging Contents: Flower
Packaging Substrate / Materials: Paper, Cardboard

Brand identity design and packaging creativity for an organic flower digital delivery platform located in Sydney and Melbourne. The project objective was to consolidate through graphics the brand values which had to represent a sustainable modern concept.

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