Designed by BREAK, Italy.
Designer: Eugenia Kalinovskaya
Everton is an historic brand in the confectionary market, with a strong expertise in the production of tea.
MARKETING OBJECTIVES
The company was looking for an effective restyling of its instant tea line, composed of three different flavours (Lemon, Peach, Green Earl Grey), each one in both normal and light version.
CREATIVE SOLUTION
BREAK opted for a simple but elegant restyling: each pack strongly features the look and feel of its flavour, whilst the light line shows a corresponding minimalist treatment in order to underline the difference.
