Frankly

April 22, 2019, 12:06 am

Design: Bex Brands
Creative Directors: Becky Nelson Dahl, Jeremy Dahl
Designer: Becky Nelson Dahl
Project Type: Produced, Commercial Work
Client: Frankly
Location: San Diego, California
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass bottle

We Like Real.

Frankly’s mission is to provide the world with a vodka made from 100% real, organic ingredients for people who are real.

By creating a classic logotype free of lavish embellishments or hidden design elements, we tapped into this sense of transparency. Extra straightforward copy and spontaneously strewn ingredients on the packaging add to the honesty the brand stands for.

It brings the idea of organic vodka to the masses — not because it’s exclusive or fancy or high class, but because real, organic ingredients taste better than flavorings or added sugar or other additives.

Frankly is off to a great start in Austin, Texas & we can’t wait to see this brand EXPLODE!!

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GROM

April 22, 2019, 12:07 am

≫ Next: BITE

≪ Previous: Frankly

Design: Happycentro
Marketing Director at Gromart: Emanuela Rovere
Project Manager: Federico Padovani
Art Direction: Federico Galvani & Federico Padovani
Graphic Design: Anna Rodighiero
Illustration: The Amazing Stefania Stefi Cossu
Animation: Erik Righetti
3D artist: Alessio Danubio
Many thanks to: Guido Martinetti & Federico Grom
Special thanks to: Nicky Neerscholten, Emanuela Rovere, Laura Sandrone, Arianna Verdecchia, Martina Muggiri
Project Type: Produced, Commercial Work
Client: GROM – Il Gelato Come Una Volta (Gromart – Unilever)
Location: Italy
Packaging Contents: Ice-Cream
Packaging Substrate / Materials: Plastic
Printing Process: Screen printing

GROM, an Italian-based brand was recently acquired by the multinational Unilever and this gave an international breath to the tender and made it very stimulating.

The strategy following the acquisition was to expand the business of the brand by planning its entry into the large-scale retail trade. Hence the need to adjust the graphic identity and the communication image with particular attention to the packaged product, gelato in a pint first, then ghiacciolo on a stick.

The greatest effort was to translate the whole consolidated range of values of the brand into a broader but always coherent logic. The pivot on which the whole design revolves is the obsessive attention that the founders, still in the management of the company, have always had and continue to have in the selection and processing of raw materials; a source of pride. So much delicacy was needed to transpose that so convinced approach also in the GDO project.

The first sensitive issue to be addressed was the revision of the brand. It was essentially a conservative intervention which has affected the architecture of the brand, which has been recomposed seeking greater harmony, more effective balance and formal rigor.

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BITE

April 22, 2019, 12:14 am

≫ Next: Flamel MD

≪ Previous: GROM

Design: Zeljka Mitrovic
Project Type: Concept
Location: Novi Sad, Serbia
Packaging Contents: Chocolate bars
Packaging Substrate / Materials: Plastic wrap

Colorful design concept for Bite chocolate bars wrap.

This days you can find lots of different kind of chocolate in stores and it is very difficult to attract consumers attention. That's why I created a series of chocolates bars named BITE.

Every color represent different flavor (5 flavors) and packaging Illustration is following name of the brand. I think that a little bit different design style with bold color theme is very good idea how to attract customers.

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Flamel MD

April 22, 2019, 12:15 am

≫ Next: Kakau Worship

≪ Previous: BITE

Design: minimalist
Creative Direction / Design: Wonchan Lee
Artwork / Design: Ohyun Kwon
Project Planning / Managing: Hyun Jin Lim / Woo Jae Lim / So Young Kim (IT'S HANBUL)
Photography: Han Jeong Hoon of H.Factory
Project Type: Produced, Commercial Work
Client: IT'S HANBUL
Location: Seoul, Korea
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Offset

minimalist has developed a brand identity and created package design for a newly launched cosmetic brand Flamel MD.

Flamel MD is originated and inspired from French alchemist Nicholas Flamel. Flamel MD was able to make its own 'Alche-medic' solution available to the skin solution.

By using Nicolas Flamel’s historical period as our motif, we have devised a Gothic font that symbolizes the medieval times of the 14th century while also capturing our identity.

The brand identity is devised by using a round flask to symbolize alchemist’s research and by using three solutions originating from the meaning of the moon. It symbolizes the brand’s birth from the vigor of alchemists and Flamel.

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Kakau Worship

April 22, 2019, 12:16 am

≫ Next: Mabel & Joy Organic Superfoods

≪ Previous: Flamel MD

Design: høly
Illustration: Stefanos Pletsis
Project Type: Produced, Commercial Work
Client: Kakau Worship
Location: Athens, Greece
Packaging Contents: Chocolate Bar
Packaging Substrate / Materials: Paper
Printing Process: CMYK Offset Printing

Kakau Worship is an Athens-based chocolate brand, sparked by its founder’s lifetime experience in Central and South America in 2014. His 3-year stay in the exotic cities of Guatemala and Peru, weaned him on some of the most ancient and pure chocolate-making processes, bringing us today before a series of organic chocolate products; bars, nibs, couverture and delicious chocolate crafts and flavors.

The objective was to create an imposing packaging series that could graphic-wise support the scalability and diversity Kakau Worship’s growth strategy dictated. Multiple recipes, multiple cocoa intensity percentages and multiple cocoa collections were the factors that commanded the creation of a visual system that could encode all those features and make them clear at a glance, while also appointing special ingredients.

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Mabel & Joy Organic Superfoods

April 22, 2019, 12:16 am

≫ Next: Lida Tea

≪ Previous: Kakau Worship

Design: Jo Cutri Studio
Illustrations: Jack Turner
Project Type: Produced, Commercial Work
Client: Mabel & Joy
Location: Melbourne, Australia
Packaging Contents: Organic Superfood Booster
Packaging Substrate / Materials: Aluminium Pouch
Printing Process: Digital Print

Mabel & Joy is an all new range of delicious Organic Superfood Boosters. Perfect for adding to smoothies, breakfast and raw treats. Made in Australia from all organic ingredients.

The design and palette for each flavour in the range Balance, Cleanse and Restore, the main ingredients were incorporated into the illustrations and the bold colours align with each of the flavours.

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Lida Tea

April 22, 2019, 12:17 am

≫ Next: Brabant

≪ Previous: Mabel & Joy Organic Superfoods

Design: 2 Ninety-Two (兩個九二)
Project Type: Produced, Commercial Work
Location: China
Packaging Contents: Tea, food, coffee, drinks
Packaging Substrate / Materials: Paper box
Printing Process: 4 colour printing

LIDA TEA brand packaging series is divided into 5 categories (logo for customers)

The overall design visual style is in the form of “simple, general, abstract” to match the products of different people. Reflecting the brand positioning of “fashion, modernity, petty bourgeoisie”

1. Office tea with "newspaper" as a visual element
The symbol extracts "office supplies" and uses the commonly used "ruler tools" to represent each day. Incorporating different colors, giving people a different visual experience.

2. Women's tea with "flowers" as a visual element
A woman sways in the wind like a "flower", a delicate petal, a graceful gesture. Like a slim fairy dancing, Elegant and graceful.

3. Travel tea with "boat" as a visual element
Travel is like a "boat" free in the sea, with a quiet heart and non-stop footsteps, I kept meeting, kept thinking, and kept updating my memory.

4. Children's tea with "Star River" as a visual element
The child is like a vast "Xinghe". Those twinkling stars are like a bright eye. There are so many illusions that I will continue to explore and discover in the future.

5. Elder tea with "mountain peak" as a visual element
The old man is like a majestic "mountain peak". The character of the mountain is strong, not afraid of any pressure. However, it is plain and kind, and the style is gentle, handsome and tender.

To sum up the illustrator style will give people a feeling of "artistic atmosphere." Like painting and not painting, it always gives people a kind of "squeaky" strength. Because of this kind of "squeaky" strength, it gives a different visual experience.

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Brabant

April 22, 2019, 12:18 am

≫ Next: Corona

≪ Previous: Lida Tea

Design: Untactil
Project Type: Concept
Location: Barcelona
Packaging Contents: Whisky
Packaging Substrate / Materials: Glass bottle

Brabant is an old way to say plow. Brabant is a Whisky bottle dedicated to farmers who make cereal growing for production a possibility.

Some of the features of the bottle are easy to understand: the stripes of a freshly carved field and the color of the soil. Others are more subtle, like the shape of the cap with a grain spike form.

A complex cap which covers an inclined finish and a special bottom base making it a unique bottle. A 120 bottles limited edition.

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Corona

April 22, 2019, 11:08 pm

≫ Next: Essentials

≪ Previous: Brabant

Design: Nouran Elsaigh
Project Type: Initiative Rebranding Project
Client: Corona
Location: Cairo, Egypt
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

Corona chocolate was founded in the year 1919 by Tomy Christo, Greek business man who used to live in Alexandria.

What's Unique?
The design concept behind corona is to keep the vintage feels of the chocolate yet make it attractive enough to fit our modern world.

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Essentials

April 22, 2019, 11:09 pm

≫ Next: Die Hard - Power Ahead

≪ Previous: Corona

Design: Linnikov.agency
CEO: Dmytro Lynnyk
Project Type: Concept
Location: Lviv, Ukraine
Packaging Contents: Cream
Packaging Substrate / Materials: Plastic
Printing Process: Flexography, Digital printing, Screen printing

Herbal Essentials is a cosmetic brand which is engaged in creating cosmetic products according to ancient recipes from all over the world in order to create highly effective hair and skin care products for a modern consumer. Herbal Essentials has won numerous awards of various beauty magazines and is well-received by the media in the UAE.

Products are manufactured in Europe according to EU Cosmetic standards. The new design shows the lightness, the combination of the timeless and pure Himalayan spring water in order to create skincare products that help the skin to regenerate itself. Here, innovation and tradition are combined to create a high-quality and modern product.

The design works for its target audience: women who care about themselves. A woman who makes decisions for herself and does not focus on public opinion and other people's experience. She is modern, energetic, confident and progressive. She is not afraid to experiment and try new things.

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Die Hard - Power Ahead

April 22, 2019, 11:09 pm

≫ Next: Casual

≪ Previous: Essentials

Design: Longo Designs
Illustrator: Justin Maller
Project Type: Produced, Commercial Work
Client: Sears
Location: Los Angeles, CA
Packaging Contents: Automotive, Outdoor, Battery, Chargers
Packaging Substrate / Materials: Paper, cardboard, labels
Printing Process: Flexography, Screen Printing

Last year, I got a request to work on a new presentation deck for Sear’s DieHard® brand. They needed a pitch deck to help promote some new ideas for the brand. The project quickly grew into a full flown rebrand as we discovered there was so much we can do to enhance the brand and evolve it to something totally exciting and electrifying.

Through discovery, research and brand archetypes, we found some solid foundations to build the new brand. DieHard® was expanding to products beyond automotive, so we targeted the “Mavericks” who love technology, adventure and confidence. Our new mantra: “Powerful, determined, persistent, dependable, authentic.”

The brand has some incredible longevity, with a very established wordmark. There was no need to mess with it. It has recognized equity that spans generations. So we built everything around that pillar, completely reinvigorating the entire brand. From brand guidelines, packaging, point of purchase to in-store merchandising. The highlight for me is the first ever “secondary badge” called the D-Badge. The badge represents the “Power Ahead” tagline, with an energetic shard intersecting through the Diehard® D.

Then we created the “Breakthrough Graphic” as an intense vision of “power” from a central core. I asked Justin Maller to join our team and execute this graphic to reinforce our brand positioning. It reflects the premium performance of the DieHard® offering.

Americans have trusted Diehard® to deliver exceptional performance and reliable products for over 50 years. I hope we have helped recharge the brand to reach a faster-moving target who is determined and confident and embodies a “Diehard” approach to life.

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Casual

April 22, 2019, 11:11 pm

≫ Next: Sangrita De Chapala

≪ Previous: Die Hard - Power Ahead

Design: Teniloc
Project Type: Student Project
School: MJM graphic design
Course: Graphic design
Location: Paris, France
Packaging Contents: Scented candle
Packaging Substrate / Materials: Cardboard, glass candle

Casual, is a student project, done during my studies in graphics design, at MJM. It was about creating a brand of candle packaging through the name and logo of the brand. Production of the graphic identity for a brand of candle, including her range of candle with various scents.

What's Unique?
The graphics of the packaging that reminds of the flames that dance on a candle. on each side of the box the flame connects allowing to have room for useful information and use it as a graphic design. The logo created for the occasion is also unique in its the fact that the flame is found in it, with the shape of wood wick used.

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Sangrita De Chapala

April 22, 2019, 11:11 pm

≫ Next: Miiko Skin Co.

≪ Previous: Casual

Agency: Making Sense Studio
Designers: Deividas Sliazas, Alina Vengalyte
Project Type: Produced, Limited edition bottle
Client: De Chapala
Location: Klaipeda, Lithuania
Packaging Contents: Sangrita
Packaging Substrate / Materials: Glass Bottle
Printing Process: Offset print

TASK
Sangrita has origin dates back to the 1920s, is a customary partner to a shot of straight tequila. A non-alcoholic accompaniment that highlights tequila’s crisp acidity and cleanses the palate between each peppery sip. The basic conception of Sangrita is to complement the flavour of 100% agave tequila, which is also peppery and citrusy in taste. Sangrita is made of tomato juice, orange juice, lime juice, chilli, grenadine, salt and black pepper. All ingredients are pure natural.

Our task was to create new premium brand and packaging who can stand out at the shelves.

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Miiko Skin Co.

April 22, 2019, 11:12 pm

≫ Next: Milk & Pops

≪ Previous: Sangrita De Chapala

Design: Caribou Creative
Designer: Laura Prpich
Printer: Sticky Business
Photographers: D. Lindenlaub Photography, Kim Jay Photography
Project Type: Produced, Commercial Work
Client: Miiko Skin Co.
Location: Victoria, British Columbia, Canada
Packaging Contents: Skin Care
Packaging Substrate / Materials: Glass
Printing Process: Digital

Miiko Skin Co. is a natural skincare product line focusing on using simple ingredients that are sourced from local suppliers in British Columbia. Founded by Kimiko Foster who holds a double major in Anthropology and Environmental Studies, she wanted to promote sustainable lifestyles effectively after she began buying locally, up-cycling, and making all of her own products - which is how Miiko Skin Co. was born.

Kimko came to Caribou Creative for new packaging after the brand had outgrown its current look and feel. By stripping away the white label and moving over to clear we were able to let the UV light protected recycled glass bottles to shine through as a contemporary design element. I broke apart the current logo to allow for more space while still promoting the well recognized hummingbird as the focal aspect of their brand. A subtle nod to her Japanese roots, we included brush strokes as a background element to differentiate the product lines.

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Milk & Pops

April 22, 2019, 11:13 pm

≫ Next: Ramayan Playing Cards

≪ Previous: Miiko Skin Co.

Design: Anaya Dalal & Hasti Chheda
Project Type: Student Project
School: ISDI Mumbai
Course: Communication Design | Visual Communication
Tutor: Utkarsha Malkar
Location: Mumbai, India
Packaging Contents: Milk & Cereal
Packaging Substrate / Materials: Bagasse
Printing Process: Digital Printing

Cereals and Milk as traditional breakfast are changing their narrative by catering to the new kids on the block! An innovative solution within a single unit which comprises of both milk and cereals can now change the way cereals are consumed pan India or across the globe.

Milk & Pops is an 'on the go' breakfast option. This product includes one serving of milk and cereal. A compact package making it easier for consumers to carry and eat it at their convenience thereby taking it beyond the confines of homes.

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Ramayan Playing Cards

April 22, 2019, 11:14 pm

≫ Next: Aloe

≪ Previous: Milk & Pops

Design: Wife
Creative Director: Neha Mewawalla
Illustrator: Madhukar Khare
Copywriter: Royden Dias
Project Type: Produced, Commercial Work
Location: Mumbai, India
Packaging Contents: Playing Cards
Packaging Substrate / Materials: Paper
Printing Process: Foil Stamping | Offset Printing

Every Diwali, Wife (a young creative and brand management agency), sends out something special to their clients to celebrate the biggest Indian festival. This is something Wife takes great pride in because whatever has ever been gifted has always generated excitement and appreciation alike. As a consequence, with great pride comes great obsession with giving memorable gifts, an obsession that led to the conception of this gifting masterpiece.

To understand what the gift would be, we had to first come up with a list of all those things that made Diwali feel like, well, Diwali. From this list emerged the enemy of Diwali night itself, an enemy that hid right under our noses this whole time. That enemy was the bland and life-threateningly boring pack of playing cards, core to the culture of Diwali. These cards have forever haunted our Diwali nights with their pale traditional designs and low-quality paper.

Wife decided that something had to be done, this foe had to be vanquished and that our Diwali game of cards had to be as colourful as good old Diwali itself. So we set out to forge a weapon that would finally vanquish our evil foe, the Wife’s Epic Diwali deck of cards. After all, Playing Cards on Diwali is significant and core to the culture of India. And on the other hand, Lord Ram coming back home after 14 years of exile was exactly why Diwali was celebrated in the first place. Hence, the Ramayan Playing Cards were almost a match made in mythological heaven.

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Aloe

April 22, 2019, 11:15 pm

≫ Next: Fermentaholics 4 Elements Tea

≪ Previous: Ramayan Playing Cards

Design: Linnikov.agency
CEO: Dmytro Lynnyk
Project Type: Concept
Location: Lviv, Ukraine
Packaging Contents: Aloe Juice
Packaging Substrate / Materials: Plastic

Goal: Packaging Design for Aloe Vera drink.

Description: Nilo brands was founded as a company specializing in the wholesome foods of only high premium quality.

Mission: to be a brand among number-one wholesome food products and beverages at acceptable prices.

Now the design has two main goals:
Create a visual design that attracts attention from afar, when passing near the shelf, the consumer should turn to look at the product.
The product should show quality and trust. It is competitive at 10% above the retail price, so the design should convey a «PREMIUM» feeling, and also work in the premium category.

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Fermentaholics 4 Elements Tea

April 22, 2019, 11:15 pm

≫ Next: Pasta Primavera

≪ Previous: Aloe

Design: Studio Industria
Project Type: Produced, Commercial Work
Client: Fermentaholics
Location: Long Island City, NY
Packaging Contents: Tea
Packaging Substrate / Materials: Matte Laminated Standing Pouch
Printing Process: Digital Bag Printing, Matte Laminated

Fermentaholics, maker of DYI Kombucha kits introduces their new Elements Kombucha Tea Blends.

Kombucha’s microbiome is a dynamic & delicate dance of biological & chemical reactions. Even seasonal changes can cause variations in performance & flavor. The Elements Kombucha Tea Blends are formulated to embrace this seasonality, keeping your culture as balanced and happy as possible all year long.

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Pasta Primavera

April 22, 2019, 11:16 pm

≫ Next: Xiao Qin Ren - Wedding Edition

≪ Previous: Fermentaholics 4 Elements Tea

Design: Adam Afzali
Project Type: Student Project
School: Pratt Institute
Course: Product, Environment, Material
Tutor: Michael Gerbino
Location: Brooklyn, New York
Packaging Contents: Pasta
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Today, you can find lots of different pasta brands at the store, but none of them are actually engaging. Pasta Primavera is a hypothetical brand which brings a fun and playful energy to every meal. Each box contains it's own unique sense of characterization. Making the box into characters helps the buyer connect with the audience in a powerful way.

What's Unique?
Each box has it's own character. The boxes are collectible items. Can you collect them all?

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Xiao Qin Ren - Wedding Edition

April 22, 2019, 11:16 pm

≫ Next: Sweet From the Source

≪ Previous: Pasta Primavera

Design: Xian Gao Peng
Project Type: Produced, Commercial Work
Location: Xi`an, China
Packaging Contents: Chinese liquor
Packaging Substrate / Materials: Glass

In China, after the wedding banquet, guests will receive a gift from the newlyweds - usually it is wine and candies. XIAO QIN REN launched a wedding-like gift box, including Chinese wedding and Western wedding, different clothing to distinguish.

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