Iranian Caviar

January 23, 2020, 2:35 am

≪ Previous: Sirjan Traditional Distillery

Design: Taha Fakouri
Location: Iran
Project Type: Concept
Packaging Contents: Caviar
Packaging Substrate / Materials: Cast iron

The caviar itself is the world's most aristocratic breakfast in itself. So with attention to number of designs are all over the world I tried using black and gold with a special form on the packaging, highlighted in some places to enjoy when the customer touch them get closeness feel the product and they buy, it is a luxurious and precious product so it should be introduced in the simplest but most fashionable way.

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Organic Matcha Green Tea

January 23, 2020, 2:36 am

≫ Next: JOIE Bread Co. - Cold Brew Can

≪ Previous: Iranian Caviar

Design: Ulviyya Bakhisova
Location: Azerbaijan
Project Type: Produced
Product Launch Location: Azerbaijan
Packaging Contents: Tea
Packaging Substrate / Materials: Plastic, aluminum
Printing Process: Digital printing

My project is based on two types of tea packages. One of them is made from plastic and the other one is made from aluminum. Both of those packages prevent tea leaves from getting water, sunlight and keep them fresh. And it's also very convenient to use. As the illustration itself, I get inspired by our own tea plantations which are located in different parts of my country.

As we can see the tea plantations are located between huge and beautiful mountains which bring you thoughts of fresh ar and clean atmosphere. So by making this kind of design, I tried my best to make customers of this product to feel the same feelings of fresh, cozy and relaxed atmosphere as if they are in the middle of mountains with their time while drinking hot tea.

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JOIE Bread Co. - Cold Brew Can

January 23, 2020, 2:38 am

≫ Next: Heyoo Vitamins

≪ Previous: Organic Matcha Green Tea

Design: Widarto Impact
Location: Indonesia
Project Type: Produced
Client: JOIE Bread Co.
Product Launch Location: Global
Packaging Contents: Cold Brew Coffee
Packaging Substrate / Materials: Cans
Printing Process: Digital Printing

Cold Brew is one of the product services of JOIE Bread Co.

JOIE Bread Co. offers three flavors of Cold Brew coffee, namely Coco Moon, Tonic Brew, and Midnight Rum.

We provide a simple design, clear, eye-catching design and design that communicates a unique, passionate, fun and shareable design.

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Heyoo Vitamins

January 23, 2020, 2:39 am

≫ Next: Villa Luisa

≪ Previous: JOIE Bread Co. - Cold Brew Can

Agency: Idea Dolls
Designer: Sam Baum
Copywriter: Kieran Katwala
Creative Director: Siena Dexter
Location: United Kingdom
Project Type: Produced
Client: Heyoo
Product Launch Location: United Kingdom
Packaging Contents: Vitamins
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

We were approached by startup Chemimed to create packaging for their debut range of value vitamins. Their brief was simple: to create a brand, and packaging design that would appeal to cost-conscious shoppers who want to live healthier lives but may be confused by the hard-to-navigate VMS category.

With a retailer already lined up, we were given one other specification - the design had to stand out against the dark lighting behind the till and be eye-catching enough to tempt busy Londis, Premiere and Budgens shoppers who are unlikely to take their time browsing.

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Villa Luisa

January 23, 2020, 2:46 am

≫ Next: MIXIT Art Cosmetics

≪ Previous: Heyoo Vitamins

Design: Salvatore Santaniello
Photography: Giovanni Marchesi
Printer: Labelado
Location: Italy
Project Type: Produced
Client: Villa Luisa
Product Launch Location: Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Paper label
Printing Process: Digital printing

Wine, art, meetings. Villa Luisa Winery is suspended between the past and the future, between sky and earth.

Villa Luisa is a small winery on the hills of Cenate, an area formerly suited to viticulture in the province of Bergamo. The building that houses the winery is a wonderful villa surrounded by the vineyards, which hosts art exhibitions, tastings and cultural events.

The label designed for the new line of wines – inspired by surrealism – paint a dreamy villa, floating between heaven and earth. Between dream and reality. Between the past and the future.

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MIXIT Art Cosmetics

January 23, 2020, 2:46 am

≫ Next: Between the Vines

≪ Previous: Villa Luisa

Agency: ARENAS®lab
Creative Director, Partner: Valeri Arenas
Art Director, Partner: Emil Iskhakov
Operations Director, Partner: Aisha Arenas
Designer: Anastasiya Scheglova
Strategist: Zoe Syunyakova
Location: Russia
Project Type: Produced
Client: MIXIT
Product Launch Location: Global
Packaging Contents: Decorative Cosmetics
Packaging Substrate / Materials: Paper, glass, plastic
Printing Process: Foil stamping, screen printing

MIXIT is one of the largest Russian brands in the field of makeup products. Today, more than 180 MIXIT retail stores are open, the company has the most successful commercial Instagram among Russian cosmetic brands with an audience of 3.8 million subscribers. MIXIT, known primarily for skincare products, decided to launch a new direction — a line of decorative cosmetics. The company collaborated with ARENAS®lab for research, positioning and the graphic concept of the new line.

After analyzing the research results, the ARENAS®lab team formulated authentic MIXIT Art positioning. It was decided to create a dynamic brand, based on not a frozen image, but an active story:
MIXIT provides everything you need to create daring, memorable looks;
The brand casts doubt on established authorities, draws inspiration from the unusual, is not afraid to shock and joke;
Cosmetics that need to be applied for hours — a relic of the past. MIXIT offers simple and quick solutions for effective makeup;

ARENAS®lab developed a packaging design based on positioning — bright, bold, as well as the target audience of MIXIT cosmetics.

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Between the Vines

January 23, 2020, 2:57 am

≫ Next: Moontea

≪ Previous: MIXIT Art Cosmetics

Design: Masters of Brands
Location: United Kingdom
Project Type: Produced
Client: Waitrose
Product Launch Location: United Kingdom
Packaging Contents: Wine
Packaging Substrate / Materials: Glass
Printing Process: Foil

Brief:
Kingsland Drinks had recently found an exciting new vineyard on the West coast's Washington State. Due to appear on Waitrose shelves in early 2020, we were tasked with creating a premium label that would stand out on a shelf.

Solution:
Awash with a sea of white labels, we wanted to create something more refined and based on a poem created by one of the team at Kingsland, we created a label that balanced simplicity with premium cues.

Between the Vines you'll find, secrets revealed and wines divine. Stories of nurture, love and care, if you read, you'll discover, and be honored to share. A work of art, people may say, to find those hidden gems, off the beaten track they lay. Read Between the Vines, what do you see?... A vision of craftsmanship, passion, after a sip, you'll agree.

As a product refresh for Kingsland to be exclusively sold in Waitrose, Between the Vines needed a new positioning and packaging design with a difference.

As its place of origin, Washington State is a premium wine-producing region located in the northwest corner of the United States. Although a relatively young wine industry, it is the nation's second-largest wine producer and is ranked among the world's top wine regions. Most of its Merlot wine is produced in the hot desert-like eastern area, which boasts longer hours of sunlight and beautiful copper sunsets.

Like the Waitrose brand, this product had to be seen as a premium. To reflect this, we created a design that was not only simple but effortlessly elegant. Achieved by using vertical lines, this illusion added grandeur as well as making the bottle appear taller and thinner. The lines encapsulate the 'Between the Vines' in the centre and are finished with a premium copper foil, which illuminates from the jet-black label.

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Moontea

January 23, 2020, 2:58 am

≫ Next: Emona

≪ Previous: Between the Vines

Design: Mária Pallay
Location: Hungary
Project Type: Student Project
School: Corvin artschool
Course: Graphic design
Tutor: Judy Tóth, Réka Holló-Szabó
Packaging Contents: Tea
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital printing

Moontea represents a unique blend of relaxing herbs. The tea offers a gently calming, caffeine-free form of relaxation. It is effective in relieving the effects of stress.

The product targets the 18-25-year-old female demographic. The representatives of this group are mostly students or young working women, who crave a moment of tranquility in their hectic, busy schedule.

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Emona

January 23, 2020, 2:59 am

≫ Next: Outcast Wines

≪ Previous: Moontea

Agency: Trekuartista Advertising Agency
Illustrator: Murat Ahmeti
Location: Kosovo
Project Type: Produced
Client: Emona Group
Product Launch Location: Kosovo
Packaging Contents: Ceylon Black Tea
Packaging Substrate / Materials: Matte Paper, Glossy Paper
Printing Process: Offset Printing

Emona Brand is a tea supplier offering a variety of teas from black tea to other instant tea varieties like chamomile, cranberry, wild fruits, mint, etc. Emona Brand is a leader in supplying tea in Kosovo. It also exports to other countries where there is an old family tradition of drinking black tea. Emona Brand strives to keep the tradition of tea alive and continuing to make quality tea pleasing for every family.

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Outcast Wines

January 23, 2020, 3:00 am

≫ Next: Spellbound

≪ Previous: Emona

Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Creative Director: Kevin Reeves
Art Director: Antonio Rivera
Designer: Teddy Kurniawan
Location: United States
Project Type: Produced
Client: Outcast Wines
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper
Printing Process: Digital, Screenprinting

The client wanted us to redesign their line of wines to have a much more contemporary and premium feel. Our solution was to better capture the creative wonderment and free-thinking of thought leaders throughout time and the creative genius that goes into creating exceptional wines. The various patterns capture the energy and excitement that come from creative thought and invention.

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Spellbound

January 23, 2020, 3:01 am

≫ Next: Nelsons Brothers Coffee

≪ Previous: Outcast Wines

Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Design Director: Kevin Reeves
Art Director, designer: Antonio Rivera
Location: United States
Project Type: Produced
Client: Folio Fine Wine Partners
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper

Folio Fine Wine Partners came to CF Napa to redesign their Spellbound Wines’ brand logo and packaging. The wines, despite being excellent quality, had packaging that had limited their growth and appeared more novelty in nature. Our solution was an ornate spellbinding design that was inspired by the lunar calendar.

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Nelsons Brothers Coffee

January 23, 2020, 3:01 am

≫ Next: La Lepre e la Luna

≪ Previous: Spellbound

Design: Juliana Ross
Location: Russia
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Aluminium Can

Nelsons Brothers is a coffee company. A minimalist approach and a monogram logo design was created for their cold brew can packaging and other identity elements.

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La Lepre e la Luna

January 23, 2020, 3:01 am

≫ Next: Mr Pin Salsa Fresca

≪ Previous: Nelsons Brothers Coffee

Design: Numeroquattro
Location: Italy
Project Type: Produced
Client: La Lepre e la Luna
Product Launch Location: Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing and Foil stamping

La Lepre e la Luna (The hare and the moon) is an ancient Oriental legend from which this Italian winery took its name. The story tells the adventures of three friends, a hare, a fox and a monkey living and roaming around the woods together. One day, they meet an ancient wanderer asking for food: the fox, being a cunning hunter, brings him some wild game; the monkey, being good at climbing trees, gives him some fruit. The hare, not having any particular skill, jumps into the fire and offers herself as a gift. Moved by her sacrifice, the ancient wanderer reveals himself to be God and decides to take the hare's remains to Heaven, to imprint her image on the moon and make her eternal.

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Mr Pin Salsa Fresca

January 23, 2020, 3:02 am

≫ Next: Beautanic - Vegan Skincare

≪ Previous: La Lepre e la Luna

Design: Ruto design studio
Location: Greece
Project Type: Concept
Packaging Contents: Pasta & Pizza sauce
Packaging Substrate / Materials: Glass Jar / Paper label

Pin family company commissioned us to create an identity for the traditional "Salsa Fresca" products. Handmade Italian sauces for pasta & pizza, made with the most delicious & fresh ingredients. They wanted to blend the heritage of the family on the Italian products with the new ideas and of course the love for pasta.

To pay tribute to the heritage, we create an iconic avatar, Mr. Pin which represents the love of the family on the traditional products and for pasta. We wanted to show the pleasure on his eyes when eating pasta. For the identity, we mix modern shapes and layout, with pastel colours inspired by the Italian countryside. The overall goal was to keep it simple with as little ingredients as possible.

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Beautanic - Vegan Skincare

January 23, 2020, 3:02 am

≫ Next: Foodcultura

≪ Previous: Mr Pin Salsa Fresca

Art direction / Graphic Design: Daniela Barrio de Mendoza
Photography: Daniela Barrio de Mendoza
Illustrator: Maria Boada
Location: Peru
Project Type: Produced
Client: Beautanic
Product Launch Location: Peru
Packaging Contents: Vegan Skincare
Packaging Substrate / Materials: Glass Bottle, Paper
Printing Process: Digital printing

Beautanic seeks to highlight and care for the beauty of women, with a vegan and natural choice of skincare products. They differ by the particular selection of their ingredients, without the use of preservatives or practices with animals. The aim was to emphasize the concept of nature in these products. Also, the watercolor illustrations of the ingredients and pastel colors that were included in the design reflected the brand's minimalist and organic concept.

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Foodcultura

January 23, 2020, 3:03 am

≫ Next: Mother’s Little Helper Vermouth

≪ Previous: Beautanic - Vegan Skincare

Agency: Design department
Designer: Volkov Vyacheslav
Project manager: Schostenko Svetlana
Сopywriter: Volkov Konstantin
Location: Russia
Project Type: Concept
Packaging Contents: Nuts and dried fruits
Packaging Substrate / Materials: Plastic bag

The principles of proper nutrition and healthy snacks are becoming part of the lifestyle and culture of the majority of generation Y. It is important to be bright and speak the language of this culture for the brand that sells nuts and dried fruits as snacks.

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Mother’s Little Helper Vermouth

January 23, 2020, 3:04 am

≫ Next: Covet Chocolate

≪ Previous: Foodcultura

Design: Thirst Craft
Location: United Kingdom
Project Type: Produced
Client: Benevolent Neglect Wines
Product Launch Location: Global
Packaging Contents: Vermouth
Packaging Substrate / Materials: Glass bottle

Vermouth was Matthew Nagy's mother's favourite drink. So when the Californian wine producer decided to create a fruit-forward Vermouth of his own, he did it with her in mind – naming the drink after his favourite Rolling Stones' song, Mother's Little Helper. In need of a design that could translate the subversive nature of the song into a truly unique label, he came to Thirst.

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Covet Chocolate

January 23, 2020, 3:04 am

≫ Next: Hole In The Clouds

≪ Previous: Mother’s Little Helper Vermouth

Designer and Illustrator: Meng Zhang
Photographer: Chao Li
Location: Australia
Project Type: Produced
Client: Covet Chocolate
Product Launch Location: United Arab Emirates
Packaging Contents: Chocolate
Packaging Substrate / Materials: Recyclable Paper
Printing Process: Offset Printing, Emboss

Covet is a new style of chocolatier based in Dubai. Using an artisanal ‘bean to bar’ method, Covet meticulously sources the finest organically grown cocoa beans from around the world to deliver premium-quality chocolate to a discerning customer base. The company’s production process is nothing short of remarkable. To perfect the flavour and texture of the chocolate, Covet’s cocoa beans are handpicked, roasted, cracked, sorted, winnowed, ground, conched, tempered and finally wrapped with care and artistry.

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Hole In The Clouds

January 23, 2020, 3:04 am

≫ Next: Kino: a tribute

≪ Previous: Covet Chocolate

Design: Masters of Brands
Location: United Kingdom
Project Type: Produced
Client: Direct Wines
Product Launch Location: United Kingdom
Packaging Contents: Wine
Packaging Substrate / Materials: Glass
Printing Process: Raised spot UV

Brief:
Having found a beautiful wine based in the Kei Puta te Wairau valley in Marlborough, New Zealand. Direct wines wanted a visual presence that broke free from the typical New Zealand Sauvignon.

Solution:
Delving into the Maori culture in the area, we found a story based on the relationship between the Earth and the Sky. What better story could encapsulate the cultivation of grapes than this. Our approach created a truly unique design, and one that had pre-sales sold out within 48 hours.

As the Māori legend goes, the world was created by a God and Goddess, Ranginui, the Sky Father and Papatūānuku, the Earth Mother. With a love so fierce they could not be apart, they held each other together within a loving embrace that shrouded the world in a shadow of darkness and leafy vegetation. In time they produced several children, who miserable in these cramped conditions, prised their parents apart. This forced the bright clouded Sky to stand above as a stranger, and the Earth to lie below as a nurturing Mother.

New Zealand has some of the world’s most southerly grape-growing regions, where the vineyards benefit from the moderating effect of the maritime climate. No vineyard is more than 120km from the ocean, with long days and nights cooled by sea breezes and vast amounts of beautiful foliage.

Inspired by its place of origin, this New Zealand wine is centred around the tales of the Māori tribes. Just like the traditional carved body art of its people, the design captures the legend in meticulous detail using striking illustration and sharp black and white contrasts. The label is finished with a raised gloss, like the Māori tattoo markings that raise on the skin, quickly grabbing the attention of those who pass by.

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Kino: a tribute

January 28, 2020, 2:00 am

≫ Next: Armaçao New Year's greeting present

≪ Previous: Hole In The Clouds

Design: Kyo
Location: Japan
Project Type: Produced
Client: Izyaslav Koza
Product Launch Location: Global
Packaging Contents: CD
Packaging Substrate / Materials: Plastic, paper
Printing Process: Digital

This is a CD album cover for a starting up band called "The Last Wolves" who did their own interpretation and translation of seven songs of Viktor Tsoi. Viktor Tsoi was a famous Soviet singer and songwriter who co-founded Kino. This is going to be the first CD album to be published for my client, Izyaslav Koza, who is the vocalist in the group.

The painting is done in watercolor and edited digitally.

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