September 16, 2020, 6:09 am
Agency:
MorubaIllustrator: Yusei Nagashima
Location: Spain
Project Type: Produced
Client: Crusoe Treasure
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper, Cardboard
Crusoe Treasure, the world’s first underwater cellar and artificial reef, is located in the Plentzia Bay. The wine created by this truly one-of-a-kind project ages amongst marine life, and the bottles take on an extraordinarily nuanced appearance that simply must be shared. After maturing in American oak barrels the wine is ready to be placed under the sea. This is where it acquires its unique character, at the same time creating an artificial reef where more than 80 different species of marine life have been identified.
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September 16, 2020, 11:52 pm
Design:
Yasmin Khaled SalahLocation: Egypt
Project Type: Student Project
School: faculty of applied arts, Helwan university
Tutor: Dr. Dalia Mohsen
Packaging Contents: malt drink
Packaging Substrate / Materials: Aluminium
Printing Process: Digital printing
Fayrouz packaging design on the occasion of the opening of the Grand Egyptian Museum and depicting the joy and celebration of the ancient Egyptians by combining beach parties with the ancient Egyptian life and drinking Fayrouz to create a sense of freshness and relaxation and transforming the ancient Egyptian life into a life full of celebrations using the ancient Egyptian kings (Hatshepsut, Cleopatra and Tutankhamen) and entering fruit elements in the design by sailing fruit boats in the sea while preserving the features of Egyptian life such as the Grand Egyptian Museum and the pharaonic elements (hieroglyphic writings, ancient Egyptian sun and sun boats) and renewing their clothes with touches that keep pace with the times and hear music with hieroglyphic letters for celebration, dancing and using modern musical instruments,The packaging reflected their happiness and celebration of the occasion and drinking fayrouz malt drink, the design focus on working with ancient elements in modern way and the boats inspired from fruit shape and texture, colors of design inspired from fruits and beach life
What's Unique?
Unique design, Using the ancient Egyptians kings in a different way and merging modern life with the ancient Egyptians life And linking beach parties with the celebrations of the ancient Egyptians To show the extent of relaxation, refreshment and celebration
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September 16, 2020, 11:52 pm
Design:
David BordaLocation: Peru
Project Type: Produced
Client:
VCTProduct Launch Location: United States
Packaging Contents: E-liquids
Packaging Substrate / Materials: Plastic bottle, Paper
Printing Process: Digital Printing
The brand
Established in 2016, VCT is an E-liquid manufacturer specializing in the Vape industry.
VCT is not an ordinary E-liquid company. Our team is dedicated to improving the quality of the products used by day-to-day consumers. We take pride in who we are and what we offer to our valued customers.
The challenge
The brand decided to launch a new premium line of vape juices called Seven Heavens, which will feature seven flavors. For this they were looking for a clean, modern and functional label.
One of the most important data when buying these products is the amount of nicotine. Taking that information into account, it was decided to focus on that part. Using large numbers and adding a disintegration effect, with a little color to distinguish each flavor, we managed to attract attention.
Thinking about the set of labels, we opted for a white background and touches of color, making the label have consistency for its seven flavors, achieving a clean, modern and functional label.
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September 16, 2020, 11:53 pm
Design:
Matheus Trindade MoraesLocation: Brazil
Project Type: Produced
Client:
Canto de MinasProduct Launch Location: Brazil
Packaging Contents: Condensed Milk
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
Project created for Canto de Minas in order to take the product's tradition to the packaging
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September 16, 2020, 11:53 pm
Design:
HUEMON DesignLocation: Taiwan
Project Type: Produced
Client: Shackleton Taiwan
Product Launch Location: Taiwan
Packaging Contents: Alcohol
Packaging Substrate / Materials: Plastic
Prior to setting off for his Antarctic expedition, Sir Ernest Shackleton ordered 25 cases of Mackinlay’s Rare Old Highland Malt Whisky to bolster team spirit with his crew. It was with the whisky that brought the crew together to toast wives and sweethearts, celebrate birthdays and above all, foster a sense of team spirit that led them to survive and succeed against the hardest of odds.
In 2007, a century after the expedition, three cases of the perfectly preserved whisky were discovered, carefully excavated and thawed by the New Zealand Antarctic Heritage Trust. It was then the world renowned Master Blender, Richard Paterson, carried out detailed analysis to recreate this antique whisky, and used it as the foundation to create Shackleton.
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September 16, 2020, 11:54 pm
Design:
Latona Marketing Inc.Location: Japan
Project Type: Produced
Client:
Hotel New GrandProduct Launch Location: Japan
Packaging Contents: Curry
Packaging Substrate / Materials: Paper
This product is a ready-to-eat meal package design for HOTEL NEW GRAND, the only classic hotel in Yokohama that opened in December 1927.
With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry whose aroma has been fully preserved. The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
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September 16, 2020, 11:58 pm
Design:
Affinity Creative GroupLocation: United States
Project Type: Produced
Client: Trinchero Family Estates
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Paper
Ciao Bello! What a Makeover!
Our client was determined to capture a greater share of the dynamic yet highly competitive Prosecco market. Recognizing their existing brand and packaging design was in need of a major renovation, Affinity Creative Group was retained to completely reimagine the brand presentation from every angle.
The assignment was to create a luxury-laden Prosecco package that could stand out from the increasingly crowded field while conveying a sense of excitement and projecting celebratory Italian imagery.
Inspired by a Venetian tile photographed by one of our designers, the new Avissi brand and label design is hard to ignore. The strong, timeless, and classic letterforms provide strong brand registration. Embossed typography sits on an expanse of silver foil, which serves as a sleek shield that showcases the brand. The surrounding geometric pattern and refreshing color palette complete the unique effect. The outcome: An ultra-premium look and feel that signals a fun, stylish, and approachable attitude.
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September 17, 2020, 12:00 am
Design:
miguelfreitasdesignLocation: Portugal
Project Type: Produced
Client: Barão de Vilar
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset, hot foil stamping, high screen varnish
As the brand name says, this was the starting point for this project, who is Fat Baron? A gentle person, friendly, that lives a great life, and that is also a "connaisseur" of all good things in life and this project pretends to represent all of this by using photo illustration as the main theme for the label.
Fat Baron has several properties and it can bring different wines from Portugal's wine regions. From Douro Valley to Península de Setúbal, red or white there's a complete wine range, using different hot foiled colors to create a powerful brand.
These images show Fat Baron red and white wines, both from the Península de Setúbal wine region
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September 17, 2020, 12:00 am
Agency:
Auge DesignArt Director:
Davide MosconiDesigner:
Giovanni StillittanoLocation: Italy
Project Type: Produced
Client: Famiglia Crispino
Product Launch Location: Italy
Packaging Contents: Sauces, Topping
Packaging Substrate / Materials: Glass bottles, paper labels
Printing Process: Offset Printing
Famiglia Crispino is a Calabrian family-run company producing all kinds of groceries and distributing them in Italy and abroad. Specialized in tomato sauces, food preserves and pickled products, with over half a century of history Famiglia Crispino is probably one of the most important representatives of Calabrian Eno-gastronomic’s culture and products.
We created and defined a new naming, logo and brand identity, including the consequent study of a larger colour palette and the study of the products’ labeling system. We developed a typographic ecosystem involving a specifically designed custom-made typeface for the brand.
What's Unique?
We created an impactful and colorful label system, where audacious chromatic combinations in addition to a bold use of logo and typography make the product stand out from a really traditional shelf, narrating in the meantime true Calabrian values such as vivacity, energy, taste and strong flavors. The typography adopted in the logo (as well as in the reference and the descriptors) is a custom typeface we specifically designed for the project. The great variety of products that the brand offers, makes it possible to create stunning jar walls and outstanding in store corners.
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September 17, 2020, 12:01 am
Agency:
Higgins Design GmbHDesigner: Karin Kutsam
Creative Director: Karsten Kummer
Location: Germany
Project Type: Produced
Client: Spirituosenschmiede
Product Launch Location: Global
Packaging Contents: Spirits
Packaging Substrate / Materials: Gmund Wood
Printing Process: Screen printing
Pure craftsmanship! Made from German grapes, pressed in the own vineyard and aged in German oak barrels. Higgins was responsible for finding a suitable visual realization for this exclusive german Weinbrand.
The new German Weinbrand from the Spirituosenschmiede is pure craftsmanship made from German grapes, pressed in the own vineyards and aged in German oak barrels. These are the quality characteristics which allow this spirit to carry the protected designation of origin "German Weinbrand". Higgins was able to contribute to finding a suitable visual implementation for this exclusive product. The name 1848 is a reminder of the German revolution, which, among other things, had its beginning in the very place where this brandy quietly matured into great quality. The annual rings of an old oak tree, which had a lot to tell about German history, inspired our design. The result was a suitable branding for a product that is so inseparably linked to its German nature. Only when you take this brandy in your hand can you see, feel and recognise its unique character. A wood structure on the paper discreetly underlines the affinity of this product to its nature and origin.
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September 18, 2020, 3:14 am
Design:
Akim Melnik Design StudioLocation: Belarus
Project Type: Produced
Client: Noor Bio Trading
Product Launch Location: United Arab Emirates
Packaging Contents: Freeze-dried fruits and berries
Packaging Substrate / Materials: LLDPE
Printing Process: Offset printing
A series of labels for doypack bags with freeze-dried fruits and berries. Especially for the project, author's illustrations were created, not only demonstrating the product, but also creating a special mood of appetizing content. At the first stage, a small assortment of the most popular flavors was designed: apricot, apple, banana, sweet corn and berry mix. In the future, the assortment will be significantly expanded.
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September 18, 2020, 3:14 am
Design:
Saeid NosaraeiLocation: Iran
Project Type: Concept
Packaging Contents: Energy drink
Packaging Substrate / Materials: Can
Printing Process: Digital printing
When you drink the energy drinks, you become stronger than ever, in this energy drink can packaging design, I tried to show the power next by prettiness.
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September 18, 2020, 3:15 am
Design:
Mohamed MosthfazanLocation: Egypt
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Aluminium paper
Printing Process: Digital printing
Packaging design relies on simplicity and colors from Africa, along with some illustration style. Colors are inspired by the nature of Africa and coffee.
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September 18, 2020, 3:15 am
Agency:
FRIENDSArt Director:
Aykut YoneyLocation: Turkey
Project Type: Produced
Client:
BETA TEAProduct Launch Location: Global
Packaging Contents: Black Tea
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Flexography
We redesigned the incredibly wide product range of Beta Tea consisting of Turkish and world teas with the FRIENDS difference. Beta Fusion series consists of black bulk teas containing real fruit particles. Special product shots were used to show this difference in designs.
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September 18, 2020, 3:16 am
Design:
Isidora KokovicLocation: Serbia
Project Type: Visual Identity, Packaging Design
Client:
Flex - natural power cleanerPackaging Contents: Natural liquid for cleaning stains
Packaging Substrate / Materials: Glass and plastic bottles, paper packaging
Printing Process: Digital printing, Foil stamping
The Flex project is the pure inspiration of a great man who breathes success. From the first moment of its creation, Flex announced a unique look. Timeless. Black and white as history.
Visual Identity is a unique designer's experience. The design of letters is a deep inspiration and experience. A sustainable brandmark is a great symbol made out of character "x". The symbol represents the moment of our gaze through a microscope magnifying glass where we see a millionth part of the structure of the pure white fabric. We see an intertwined thread that I represent in the famous symbol.
Massive stable letters, with their form, represent stability, power, and strength. The magic moment of our look at the pure white fabric after the spilled black coffee on your new white suit, is the moment you can recognize the same in every character.
Brand identity is enriched with visual elements that you simply cannot forget. The product and its box are the pure white paper of high quality, bathed in gloss. The box is crowned with a black stamp and glossy brandmark.
The unique segment of this product is also hidden in its natural structure in the form of a liquid that removes all types of stains. The advantage of the product is that it is edible and without consequences if that completely illogical event occurs! WHEN STAIN MAKES NO PAIN!
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September 18, 2020, 3:16 am
Design:
Yashvardhan DeodaLocation: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Hari Kara
Packaging Contents: Candles
Packaging Substrate / Materials: Tin and Recycled Paper
Printing Process: Digital Printing and Foil Stamping
More than a 100 tonnes of flowers are thrown away by temples every day. Made from discarded flower waste from temples these organic candles required a packaging which could truly enhance and convey the message. These were designed to go hand in hand with the candles without compromising on the luxury aspect. They come in both single flavour as well as an mini assortment. The main focus was to make the packaging minimal green without compromising on the luxury aspect. They are designed to fit right into the circular economy.
What's Unique?
Rewa believes every end has a new beginning. With this belief, we are taking a step towards a circular economy. We refuse to let waste be the end-stage in any product's life cycle.
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September 18, 2020, 3:17 am
Design:
EziwineLocation: Canada
Project Type: Produced
Client:
Station 22Photograph:
Studio Pub PhotoProduct Launch Location: Canada
Packaging Contents: White wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography
Station 22 and EZI were inspired by this poster created by the British government during World War II, “Keep Calm and Carry on” created to help the English to keep morale during this these hard times. In this spirit of positivism and comfort, the brand was designed to put forward concepts such as laughter (laugh), determination (thrive), and relaxation (chill). The brand has been tremendously successful and has shown an impressive increase in sales figures. EZI, therefore, created the brand image and visual for all the different labels.
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September 18, 2020, 3:17 am
Design:
Nour iL-Din HegazyLocation: Egypt
Project Type: Concept
Packaging Contents: Beef, burger, or sausage with potatoes
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing
Al-Masry is a restaurant specializing in fast food and he wanted to appear in a simple, humble and loving way, and it was targeting the youth group, so I chose in their logo that it consisted of a personality because usually people relate to the characters, and the greater the value of the brand, the more customers love it
The cartoon character helped me on the packaging, as it extracted more from the face than an emoji. It helped me communicate the brand message. And I chose paper for the packaging material, to appear simple and unique among the competitors, and when packaging, I faced two problems.
The first is that when we order food from any restaurant, we have to open every box to know what meat and chicken are, and so on, and so the solution to this problem was to place a label in the name of the sandwich on each package to solve this problem.
As for the second problem, it was that the payment receipt became familiar and familiar to people, so I replaced it with a sticker with the same colors and the word thank you to increase the loyalty of customers and their love for the commercial public
What's Unique?
Its special shape and the problems it dealt with and the print seal are making it unique among the competitors, and most importantly, it summarizes the personality, values and message of the mark
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September 18, 2020, 3:17 am
Design:
Luminous Design GroupLocation: Greece
Project Type: Produced
Product Launch Location: Greece
Packaging Contents: Drinks
Packaging Substrate / Materials: Paper
In Ethiopia coffee is a ritual. The consumption of our favorite drink is part of a daily experience, acting as a purpose of meeting relatives or neighbors. During the ceremony, the coffee is prepared in a traditional way, roasted e.g. in a pan over a charcoal grill, while the area around is filled with sparse grass that is laid on the ground for people to sit on it. That’s how we came up with the name and visual identity for the café Low Grass, serving specialty coffee at the heart of Athens.
Grass was the means in order to tell the story of the brand in the logotype design, but also in every application of the identity, including texts and illustrations. The green color rules the color palette, whereas pink reflects the energy and the optimism emerging from a single cup of coffee. A highlight of the key idea are notably the little paper cups in which popcorn is served as a complement for coffee, exactly as on every authentic coffee ceremony in Ethiopia.
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September 18, 2020, 3:18 am
Design:
Mara Rodríguez - DesignLocation: Spain
Project Type: Produced
Client:
Cocada SnacksProduct Launch Location: Spain
Packaging Contents: Dry coconut snacks
New brand and packaging design for Cocada, a new snack brand based in Asturias, Spain.
Cocadas are a dry coconut snacks with different flavors, a healthy alternative to eat between meals, which also makes us travel to a tropical, fun and refreshing place out of work stress. That is why we created a fun, different and striking design that reflects the wild character of the product.
We use the collage technique, including the main product in the center of the design together with illustrations of tropical leaves and exotic birds, as well as organic shapes that transport us to wild nature. We use saturated and refreshing colors to transmit good vibes to the final consumer.
Cocada, one is not enough.
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