There's a fine brewery in Nizhny Novgorod, which named Malz & Hopfen. Really tasty draft beer is brewed here. At this time the brewer Rustam Askarov give us an interesting challenge to put his unconventional product into the unconventional packaging. We are talking on PET.

The whole concept of the beer is all about the ease. This is the key. Light ale with a low alcohol content in the light package. It should be easy to take it with you for outing, either in good supply or just several pieces. As easy as to pick up an empty container or, if desired, dispose it on an open fire.

— It is a classic English ale. Light, summer beach beer, — said Rustam.
And we did all the rest.

When making this product, we have narrowly looked at the British vintage posters, dreaming of the white cliffs of Albion and cool beaches of La Manche, and were inspired by the Malika Favre's illustrations technique.

Cosmetic Package (Eye shadow compact concept)

Quick rendering of eyeshadow compact concept design, mold flow and manufacturing feasibility have not been evaluated. Comments are welcome, especially critique.

Punchy patterns and colors rule the world of illustrators Craig & Karl. They brought their A-game to a recent project with Sephora cosmetics, designing packaging for a special collaboration that marries graphic design and the art of makeup. The selection includes an epic assortment of ultra-pigmented hues for lips, eyes, and face. There’s even a smattering of creams and lotions to choose from, all decked out in Craig & Karl’s signature skin. The Craig & Karl collection is available in-stores and online for a limited time only.

Inspired by the craft beer and artisanal cocktail movement, Art+Farm's new wine brand St. Mayhem leverages unique aging techniques never before used in the largely traditional wine category. The aptly named brand features white wines aged on ingredients like peach and ginger, and a red wine aged on coffee and jalapeño peppers. The packaging design for this unique wine brand needed to be as distinct as the wines themselves, without falling prey to appearing novelty.

The solution leverages a sophisticated black on black motif that reinforces the quality promise that Art+Farm is known for, while communicating the creative energy of the brand that represents the unexpected. The final touch is a hangtag that highlights the flavor of the wine and a provocative personification of St. Mayhem himself.

This special edition was made to celebrate the anniversary of our Studio and it was sent as a gift to our customers. The idea is that besides a good wine can have a good time in company and playing. We priorize in this development the fact that we can continue sharing good times. It was fun to think about the packaging of wines from another angle, it allowed us to play too.

Nora Kaszanyi designed this lovely soda packaging for her school project.

The result is a fun, simple and approachable packaging, making it stand out from other soda brands on the market.

Around 99,99% of world cacao tree production is growing on plantations. The rest, 0,01% of world production features very rare wild-grown cacao.

Biosphere - Fine Honduran Cacao comes from Wampusirpi, location immediately adjacent to Río Plátano Biosphere Reserve in Honduras which has been a World Heritage site and biosphere reserve since 1982. In 2011, UNESCO placed the reserve on the List of World Heritage. This premium couverture chocolate has exceptional quality and single origin. Tempered chocolate drops are packed in 5kg bags and are sold only to trade.

What's Unique?
It was important not to follow Aztec or Mayan motifs, which are very common on many chocolate labels from this region. Exceptional quality product needed exceptional design. The aim was to illustrate the atmosphere of the jungle where the cacao grows. Therefore the label for 80% dark chocolate was illustrated as rain-forest at night.

Stalinskaya no.1 vodka brand in Romania want to increase it’s brand penetration to a wider target by launching a brand extension into a new category in order to improve consumers brand perception as a modern, dynamic and appealing brand.

Because the target is 18-25 y.o, outgoing, enjoy clubbing and experience new things and products listening to music is one of their main passions and is all the time with them during daily activities.

That is why appear as an appropriate choice launching Stalinskaya Music alcopops.

What's Unique?
Unique on the market is the fact that an alcopop drink is being associated with music. The labels design are using as a symbol the quitar, one of the favorit instruments of the target.

JDO redesigns Southern Comfort RTD packs

JDO Brand & Design has continued its partnership with Brown-Forman to redesign ready to drink (RTD) Southern Comfort secondary packaging for Australia and New Zealand. The agency has previously worked with Brown-Forman on the Jack Daniel’s brand.

JDO was briefed to create an eye catching, iconic design for the packs. Australia is the world leader in alcoholic RTD, representing 60% of the global market. The new design needed to leverage the global visual identity and the brand’s positioning of ‘Whatever’s Comfortable.’ It also needed to be dynamic, disrupt category norms and have standout on shelf. With potentially huge graphic real estate, secondary packaging serves as portable advertising and in many cases is more important than primary packs at point of purchase. It grabs attention, creates desire and encourages consumers to switch brands.

The resulting packs see the new RTD primary bottle and can placed at a proud and monolithic angle at the centre of the outers. The striking sky acts as an inviting backdrop suggesting a relaxed, sociable, kick back occasion. New designs will feature on boxes, wraps and shippers across both bottle and can formats.

Ray Smith, JDO creative director said, “The Southern Comfort RTD secondary packs needed to celebrate the newly designed primary packs and echo the brand’s personality embracing its strong, comfortable character and stand out from the crowd. The ‘larger than life’ RTD bottle and can are shot with epic perspective against an endless sky and rendered in low-fi colours to deliver the ‘confident effortless attitude’ that the brand has running through its DNA.”

Darren West, group marketing manager at Brown-Forman, commented, “The new Southern Comfort RTD secondary packaging designed by JDO champions the brand’s attitude of being your ‘awesome self’. It establishes the new designs for the RTD primary bottle and can and places them centre stage evoking the brand’s sense of confidence and self belief.”

The new secondary packaging will be supported by cohesive through the line communication. JDO played an integral role in helping to connect the touch points of the Southern Comfort brand world with consistent brand messaging.

Elmwood breathes new life into an old classic with a new identity for tech brand, Alba

Global brand design consultancy, Elmwood, has given one of the UK’s longest-standing technology brands Alba the biggest and most vibrant identity overhaul in its 98 year history.

Elmwood was charged with giving Alba new relevance to modern day shoppers, targeting both a new breed of cost-conscious shoppers looking for great value product as well parents buying first-time tech for their kids.

Despite insight that kids are switching from toys to tech from age seven and engaging with technology as part of everyday life from an even earlier age, no other tech brand currently owns this market. Available exclusively at Argos, Alba’s great value pricing means that everyone can access the brand, with a phone for just £30 and a tablet for just £60.

Elmwood’s brief was to create an identity that tapped into the younger audience and their emerging sense of independence, without alienating a second more ‘grown up’ audience buying products for their other bedroom or holiday home.

In addition, the new identity needed to create visual impact to stand on its own within stores, the catalogue and across digital channels.

To deliver on the brief, Elmwood immersed themselves in the lifestyle of kids and tweens, auditing everything from TV, music and social media, to movies and other technology brands. The insight work revealed a world that is colourful, bold, expressive and confident; all qualities that fed into the creation of a vibrant new marque.

The Alba products themselves are bright and colourful and so the new branding needed to carry similar levels of fun and energy. Illustrator Chris Lemmens at Twisted Carpet created four abstract orange, purple, blue and white illustrations that sit at the core of the new identity, representing a portal to an exciting world of entertainment.

Each illustration is designed for one of the four product categories; TV, audio, portable and accessories. They convey suggestions of volume dials, shattered glass (with its sound wave connotations), ambient shapes suggestive of the positive feelings music and film can create, and 3D shapes and splatters for a cooler, edgier tween feel.

Elmwood extended the new logo and assets across packaging, digital, catalogue design and guidelines, as well as within the product software itself.

Steven Shaw, Design Director at Elmwood, said: “The tablet has become a core part of day-to-day family life, as every parent fed up of their kids stealing their iPad will know.

“Our challenge was to appeal to a younger audience’s sense of self, while delivering an attractive value position to modern tech shoppers. We’ve created an identity that speaks to the key technology ‘wants’ for both audiences by communicating that bold tech attitude alongside carefully pitched price messaging, delivered in a clean and impactful way.”

Alastair Chalmers, Senior Brand Manager at Alba, said: “Elmwood has created a new identity that we love, and will support us as we look to an untapped opportunity in the technology market for kids and tweens. Their refreshing new work builds on the existing approachability and trust around the Alba brand, but gives an edgy, bold look that is eye-catching and we’re confident will push the reappraisal we are after from new customer groups.”

The Good Reverend’s Universal Spirit is a 151-proof, neutral spirit distilled in-house from organic New England corn. It is intended for a variety of uses — infusions with herbs, fruits and spices to create custom blends, or mixed and diluted to make household cleansers and aromatic sprays.

The label and bottle design for the Universal Spirit reflects its truly universal nature. To begin with, the bottle itself was custom molded to conform to the Golden Ratio (a mathematical expression of designs found in nature, adopted as a guiding principle in early art and architecture). Every inch of the label, both inside and out, is covered in symbols spanning centuries — from ancient Egyptian alphabets to tarot card symbols to Platonic solids. In particular, it plays with the way many of these traditions correspond numerically.

For example:
4 - corners, directions, elements, seasons, evangelists, winds, and alchemical signs
7 - chakras, days of the week, alchemic symbols, and archangels
12 - months in the year, and signs of the zodiac

The bottle was designed and illustrated by the Good Reverend himself, Rev. Michael Alan. (His art may be familiar to you, as it also graces the labels of Art in the Age Craft Spirits, another Steven Grasse creation.)

Katarina dedicated 100 days of her life to challenge herself to redesign 100 different packaging.

Everyday, Katarina redesigned a new packaging every day for 100 days straight for "#the100dayproject" - a challenge promoted by the magazine Great Discontent and artist ElleLuna. Her redesigns were posted to her Instagram and Tumblr page from April 16th to July 14th 2015, garnering much attention and a huge following to see what she can do next.

SAINT 252 – a Studio Schoch brand

SAINT 252 is the proprietary product from Studio Schoch. Together with the Humbel distillery, a limited edition dry gin was created. Each bottle was assembled and finished by hand. For gin connoisseurs and design enthusiasts who appreciate aesthetics, this is a true synthesis of the arts encompassing taste, feel and design.

The aroma of SAINT 252 is showcased particularly well in its distinctive bottle styled after an old apothecary vessel. The wide neck of the bottle allows the flavour of the gin to develop perfectly, while the stopper allows the aroma to be sampled before tasting begins. The design juxtaposes matt finishes with glossy elements, a contrast also present between the clarity of the gin and its richness of flavour. The gold elements of the typography convey the high quality and exclusivity of the product and also allude to the essential ingredient on which gin is based – grain. Each individual bottle was tinted by hand, making every one unique. The bottles were individually crafted and have each been furnished with a personal number. This accords them the character of a collector’s item.

Owner and Creative Director Dominik Schoch and his team are committed to ensuring that their proprietary products provide a select clientele with incomparable moments of pleasure, not only now, but in the future as well.

Just skill, smoke & Sussex oak
Springs’ Smokery nestles in the South Downs in Sussex. For three generations, they have used nothing but traditional dry-salting and logs of Sussex oak to produce their prime smoked salmon.

50 years on and very little has changed at the smokery – except for their new visual identity. Using the charcoal from their brick kilns, we've drawn a series of expressive marks and textures born from the very heart of their process. A truly unique idea that brings Springs' heritage to life both in-store and online.

Across all applications, words by Peter Dunkley provide endearing wisps of history to reveal the story of 'Skill, Smoke & Sussex Oak'.

From Scottish and Pacific salmon to buttery kippers and pâté, photographic compositions embrace the simplicity of the Springs' range, using colour tones inspired by the surrounding countryside.

We have created series of PET package design for 12 types of detox juices of VITAMIN RAW FOOD company for internal market. These detox beverages are first ones on the local market. Idea was to make the design clear, show production process and be close to natural and clean concept.

Black Oil is an olive oil produced from black olives only that create a very dark, bitter and dominant taste. I decided to design the package for this oil by focusing on these negative features and turning them into positive ones. To do so, I created a package that its' appeal is its' poisonous, seductive and evil look. The inspirations for the project was oil pollution in the seas and the tin cans that contain olive oil.

What's Unique?
The graphics on this packages were laser carved on the black covered tin, revealing its' silver colour.

Appartement 103 rejuvenates an icon of Saint Tropez: Château de Pampelonne

Château de Pampelonne is one of the leading Rose brands from Provence, established 200 years ago and sold across all five continents. The branding and packaging design specialists Appartement 103 were commissioned to rejuvenate this historic icon without losing its international appeal and global recognition.

“Understanding and respecting the key visual elements of the brand identity was a crucial part of this project. The final chosen design kept the original overall label structure, where every single detail has been carefully reworked and modernised” – says Julien Zylbermann, Appartement 103’s Creative Director

The redrawn castle is now accentuated in a subtle copper hot foil printing. The logo typography has been cleaned up, boosting more visibility and elegance. The iconic embossed towers, part of the brand's DNA, have been redesigned with more detailing to create an elegant presentation while increasing the tactile experience. Even the cotton-like paper has been carefully selected in order to enhance the premium feeling of the presentation as a whole.

Overall, the new Château de Pampelonne presentation is a clean uplift of the brand that keeps its identity intact, while ensuring the brand’s evolution through time.

The Hardy Boys and THB Disturbance teamed up to create an innovative and sustainable fast food packaging solution for The Edamame Development Program's 'The Fair Food Co.'

The Fair Food Company is a fast food initiative, providing a healthier alternative to the junk food that consumers buy at events. They sell steamed edamame beans, which is a healthy and delicious snack, but is not well known by the public in South Africa. The Hardy Boys Saw this as an opportunity to educate the public about healthy eating and sustainable living. Everyone knows junk food is rubbish.

For The Fair Food Company’s Edamame beans, we designed a take-away box to be good. The leftover pods from the beans collect in the box itself. The boxes and pods are collected from recycle bins and milled to make paper. The paper is used to make more boxes and so on – a small way to help the planet. These containers presented an opportunity to educate the public about healthy food and sustainable living, so THB Disturbance designed a narrative illustration around the box, detailing the process of what happens to product as it goes through the cycle, while also educating the consumer about the healthy attributes of edamame and the environmental and social sustainability of the initiative. A range of corporate stationery was also developed out of the paper. All designs were printed with vegetable inks.

Packaging concept developed to study with for line of fertilizers Hortimax brand, produced by fertilizers Araguaia. The original design was not used by the customer.

A particular feature: each numbers is the sum of the previous two. The sequence (1, 1, 2, 3, 5, 8, 13, 21, etc) appears many times in nature, describing a wide number of biological settings: branching in trees, arrangement of leaves in a stem, the flowering of artichoke, the spiral of shells, the seeds on a sunflower. It is also widely used in design, geometry, architecture, computation, art.

Spinefrasse is a young group of wine-makers in the Colli Euganei area near Padua, north-east Italy: their aim is to produce the typical wines of their land joining both the old tradition of wine-making (hand harvesting, low production, selection of grapes) and the new techniques and technology in wine production.

The design of this packaging is inspired by this double feature: it joins a mathematic description of nature and beauty (the Fibonacci sequence) with a fresh design and a minimal look. The same contradiction is found in the paper (Fedrigoni Rustique, a natural and rough paper) on which a die-cut and an embossing give an elegant and modern touch.

Being produced only in small quantities, all the bottles are numbered: each bottle becomes a single-year limited edition. New wines will be added in the next years, adding numbers to the sequence.