December 6, 2016, 7:42 pm
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Creative Agency: Impact BBDO Cairo
Designer:
Kareem GoudaProject Type: Produced, Commercial Work
Client: Marico Egypt
Location: Cairo, Egypt
Packaging Contents: Hair Cream
Throughout the years we have seen hundreds of hairstyles, one that we laugh about today and others that have been completely forgotten. But through all the decades there have been several hairstyles that never left regardless of the fashion trends. So when launching Fiancee brand we truly celebrated these iconic hairstyles across all the different product variants.
We all know the spike.
We all know the slick back.
We all know the natural look.
We all know the wavy look.
We all know mohawk.
We all know versace.
And we love them all.
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December 6, 2016, 7:46 pm
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Designer & Photographer:
Yuta TakahashiProject Type: Produced, Commercial Work
Client: Guell
Location: Japan
Our branding project for Guell, a roadwear brand based in Nara, Japan.
With the rise in people involved in road biking, there has recently been demand for increased diversity in roadwear. Different from the common sporty items on the market Guell produces a more urban and modern line.
Inspiration for the logotype was taken from gears, speed, muscle movement, breathing, and the light and shadows from the sun. The jersey pays homage to Nara and represents a unity with nature by incorporating into the graphic design the contours of the Nunome Lake segment of the "Tour of Japan", Japan's highest level road race.
With a minimal urban taste and a gentlemanly refinedness, Guell has created a brand identity as "The Urban Roadwear".
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December 6, 2016, 7:48 pm
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Creative Agency:
ArtwareProject Type: Produced, Commercial Work
Client: Tsikrikonis Winery
Location: Kavala, Greece
Packaging Contents: Wine
Packaging Materials: Glass
The Rozaki wine of Kavala seals with its taste one of the most ancient varieties of wine of the area and Artware signs the design of the label for Tsikrikoni’s Winery.
The white background is a mirror of the product’s excellent quality. In the foreground, the letters of the product’s brand name bifurcate over the branch of the grapevine. The discreet presence of all requested information of the product and the original poetic presentation complete the feeling that the customer holds in its hands the last page of a myth routed deeply in both time and soil of the area.
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December 6, 2016, 7:48 pm
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Creative Agency:
Bulldog Drummond Project Type: Produced, Commercial Work
Packaging Content: Dog food
Location: USA
CHALLENGE
As a longtime strategic partner with The Honest Kitchen, we worked intimately with their product development and marketing teams to build a new product pipeline. Part of our charge was to identify entirely new categories and food forms that could give existing customers new and meaningful ways to feed their pets and to introduce new users to the brand. Bulldog Drummond helped to position, name and design the new product line so that it logically connects with the current product portfolio.
RESULT
After a consumer deep dive, we were able to identify key differentiators that appeal to their desired target customers. We created key product messaging to communicate the product purpose and benefits and we guided the product positioning to differentiate the product on-shelf. The platform design includes a convenient packaging form and a transparent window to showcase the new superfood clusters. Proper Toppers are available online and at premium independent pet stores, and are contributing to a growing part of The Honest Kitchen’s business.
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December 6, 2016, 7:49 pm
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Designer:
Perry RoweProject Type: Concept
Location: Bournemouth
Packaging Contents: Tonic Water
With quinine being an ingredient in tonic water as well as a treatment of malaria, Fever Tree wanted to create a series of limited edition bottles for a campaign with Malaria No More UK.
In African culture, tribal face painting isn’t only a form of self expression or hunting, but it is also used to scare ones enemies away. This became a strong connection to the relationship between quinine and the enemy; malaria. Using tribal face painting as a source of inspiration, I created visuals that symbolise what ‘life’ means to four countries in my chosen continent (Africa).
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December 6, 2016, 7:57 pm
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Designer:
Isabel de PequeProject Type: Commercial Work
Packaging Content: Chocolate
Location: Madrid, Spain
Packaging, Naming & Branding Special edition of chocolate bars collection for a coffee and chocolate company based in Madrid, New York, Paris, and London. In this edition the different kinds of chocolate had to show a typical material used in each city.
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December 6, 2016, 8:11 pm
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Creative Agency:
Matt VarnishProject Type: Produced, Commercial Work
Packaging Content: Beer
Location: Denver, CO, USA
Varnish was asked to conceive a compelling package for Solemn Oath Brewery’s special collaborative beer with The Bruery. Conquest is the fourth edition in Solemn Oath’s “Seven Seals” Series, and the first time a beer from this series was packaged. Based upon the biblical theming of this series, we decided to dig deep in the book of Revelation. The Gutenberg Bible quickly became the focus, for it’s history and beautiful graphic qualities. On the beer label, you will see the book of Revelation reproduced in it’s entirety from the Gutenberg Bible. The tube itself is meant to evoke an ancient tome, and also cleverly holds a rolled poster print of SOB resident artist’s Jourdon Gullet's 4 Horsemen mural from the taproom. Limited edition of 3,000.
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December 7, 2016, 6:23 pm
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Designer: Esteban Tolosa
Project Type: Concept
Location: Australia
Packaging Contents: Wine
Packaging Materials: Paper
This particular project had as its main characteristic, the use of art, to tell a story.
In this case, I made the sculpture of a woman, who is becoming a grapevine or grape plant. To make this sculpture, I had to use several tools. Mainly, use 3Ds Max, for modeling and vRay for the final render of the sculpture, with vines and leaves. The final process, with atmospheric effect, wind and degradation, was done with Photoshop.
For this project, two models were made, one in daytime environment, for wines with white paper label and one with night atmosphere, for black background labels.
The production of this wine is handmade and artistic, and that is why the importance of using art, and stories.
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December 7, 2016, 6:27 pm
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Creative Agency:
BresignDesigner: Babic Goran
Project Type: Produced, Commercial Work
Client: Crno Zrno
Location: Ruma, Serbia
Packaging Contents: Coffee
Packaging Materials: Aluminium
Crno zrno is a coffee roaster that is new on the market, whose original name was supposed to be Aroma, and that is why a logo with that name was made and you can see it in the portfolio in case study design 2016. Due to the existence of the name on the market, it was decided to change the name to Crno zrno. First we tasted the top-quality coffee that immediately inspired us and we did the first concept Aroma concept. Later, out inspiration was focused on the changed name Crno zrno. The logo was done in Cyrillic.
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December 7, 2016, 6:41 pm
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Designer:
Anit VidaPhotographer:
Árpád FöldháziProject Type: Produced, Commercial Work
Client:
I am HeroesgroupLocation: Budapest, Hungary
Packaging Contents: Nature cosmetics
Packaging Substrate / Materials: Sticker
Printing Process: Digital pringing
I am Heroesgroup!
Our company is graphic design studio and digital print Inc. In this Holy time of the year we wanted to suprise our main partners with a special gift. We wanted to step away from clichés such as calendars, pens, umbrellas and wanted to give you something more of a unique present. This is how we created the "I am" package from the natural cosmetics Herbsgarden Beauty wich incules 4 female, and 4 male products inside. Such as soap, handcream, body lotion, body scrub, and marygold cream. They will tell you through their package design what to do with them and how to use them.
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December 7, 2016, 6:50 pm
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Designer: Peter Rovder
Project Type: Concept
Location: Levoca, Slovakia
Packaging Contents: Honey
Packaging Substrate / Materials: Glass
Printing Process: Digital printing
Christmas honey Creamed, PF 2016
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December 7, 2016, 7:11 pm
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Creative Agency:
Thoroughbred Spirits GroupManaging Director: Scott Schiller
Creative Director: Benjamin Carr
Client: Renovare Distillery
Project Type: Produced, Commercial Work
Location: Chicago, IL. USA
Packaging Contents: Spirits
Packaging Substrate / Materials: Paper
In 2011, when the craft movement for distilleries was well into its upswing, Keith McConnell, a commercial airline pilot, wanted in.
It took a few years and a couple of heartbreaking losses for him to take steps toward creating a distillery of his own. On a practical level, it made sense. Airline work put him on the road three or four days a week. That meant McConnell couldn't care for his son, now 12, after his wife died of a brain aneurysm. So he quit and transitioned to Volkswagen, working part time as a contractor.
But after his brother's death early this year and going through The Company Lab's accelerator program, McConnell took the decisive step of committing completely to his startup, a craft distillery known as Renovare Distillery.
Renovare is a craft distillery that plans to feature the farmers who produce the company’s grains in order to show the link between its products and land and community behind them. The initial lineup is expected to include whiskey, vodka, gin and flavored variations. McConnell plans to disclose the process from the time the farmer plants the grain through harvest, along with the art and science of the distillation process. Whiskies will be four-grain.
Thoroughbred Spirits Group were tasked with designing a portfolio that represented the authentic spirit of Renovare, without yielding to the trends of the craft spirits movement. The result is a clean, uncompromising portfolio of spirits that are able to provide a premium outlook while highlighting Keith's principles.
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December 7, 2016, 7:15 pm
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Creative Agency:
S & TeamPrinting Office:
Ektipotiki Axion Photographer: Alina Lefa
Project Type: Produced, Commercial Work
Client: Thodoris Kafadaris
Location: Athens, Greece
Packaging Contents: Honey
Packaging Substrate / Materials: Glass & Paper
Printing Process: Silk-Screen Printing & Thermographic Printing
Our client, Thodoris Kafadaris, began beekeeping as a hobby and out of admiration for bees. However, he eventually reached a point where he could produce three good quality honeys (including heather, thyme and orange honey). He thought about selling at markets and local delicatessen shops but wanted to do it right. So he turned to us for brand guidance, to provide him with a name and packaging design.
After an extensive research on bee’s lifecycle, biology and society, we stumbled upon something incredible: the average worker bee produces 1 gram of honey during its entire life! Which means it takes 12 bees their entire lives to make a teaspoon of honey. “Twelve bees” name also encompasses our client’s values and standards, including his close relationship and respect for bees as well as his decision to intentionally keep production low.
The logo comprises the combination of the brand’s name and a linear, minimal symbol of a bee flying over a spoon to indicate “twelve bees’s” meaning. Through the packaging design we wanted to communicate the fact that the honey is minimally processed (raw). To that end we used elements such as raw jute and raw kraft paper tags. However, those elements together with the linear logo symbol and icons create a balanced composition that implies a raw yet good-quality honey.
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December 7, 2016, 7:24 pm
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Company:
Tetra PakProject Type: Produced, Commercial Work
Location: Switzerland
Packaging Contents: Juice, dairy products, dairy alternatives, still drinks, wine & spirits
Packaging Substrate / Materials: FSC™-certified paper and bio-based plastic
Tetra Brik® Aseptic 1000 Edge with Bio-based LightCap™ 30 is the first aseptic carton package in the world to receive the highest class of Vinçotte certification for its use of renewable materials.
The new package is manufactured using a bio-based plastic film and cap, made from polymers derived from sugar cane. Combined with the paperboard, this lifts the share of materials from renewable sources in the package to above 80%, the threshold for four-star certification from Vinçotte, the Belgium-based accreditation agency that is world-recognized for assessing the renewable content of packaging products.
The new package also boasts up to 17% lower carbon footprint than a standard package, according to an independent lifecycle analysis conducted by IVL Swedish Environmental Research Institute.
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December 7, 2016, 7:36 pm
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Designer:
kissmiklos (Miklós Kiss)Photographer:
Bálint JaksaProject Type: Produced, Commercial Work
Client:
Pastor wineryLocation: Hungary, Budapest, Magyarország
Packaging Contents: Wine
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
Wine labels for Pastor winery’s Cabernet Sauvignon, Cabernet Franc and Medito Cuvée.
Pastor winery's bottles have a very minimalistic approach, this detail comes from our everyday lives, clothing labels. This little piece of label makes the wine bottles to stand out from the sea of other wine bottles in shops. We are use this design since 2012, when I created the Pastor identity.
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December 7, 2016, 7:49 pm
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Designer:
Sabina AlcarazProject Type: Produced, Commercial Work
Client:
Turrones Alcaraz SirventLocation: Xixona, Spain
Packaging Contents: Turrón and sweets
Packaging Materials: Paper
Turrones y Dulces Alcaraz Sirvent is a tradicional brand of Turrón that elaborates typical sweets of Jijona, a small city in Spain.
Sabina Alcaraz has redesigned the brand and all the products packaging.
In order to achieve that, she wanted to get in to the world of the traditional and typical of the land that gives rise to all products, Jijona. The prints are the protagonists in these Turrón bars. Extracted from cloaks and skirts of the typical costumes,mainly used in Jijona's traditional dance,these drawings dress and deck the nougat out of the conventional design of the sector.
“We wanted to differentiate ourselves within the nougat sector of Jijona and Alicante with a current label design that brakes with already established in most brands”.
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December 7, 2016, 7:50 pm
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Creative Agency:
Curious DesignSenior Designer: Monique Robins
Illustration: Jo Tronc
Project Type: Produced, Commercial Work
Client:
KapitiLocation: Auckland, New Zealand
Packaging Contents: Milk
Packaging Substrate / Materials: Plastic
As renowned producers of speciality cheeses and high quality ice cream, it made perfect sense for Kapiti Fine Foods to launch their own milk range. As you’d expect though, this is no ordinary milk-it is a premium, organic product that delivers on the Kapiti promise of quality, freshness and innovation. It’s as close as you can get to pure cows’ milk, with nothing added and nothing taken away.
Such a premium product obviously needed packaging that reflected all of these qualities. Firstly a proprietary bottle was created that featured an embossed Kapiti logo. A simple, classic shape that evokes all of the cues of a bygone age-when milk was delivered to your door in a glass bottle. Curious was then commissioned to create the packaging tone of voice to complement this. Our goal from the outset was to allow the rich, creamy quality of the milk to be the hero to the consumer and unencumbered by excessive visual ‘noise’. This was achieved by using transparent labelling, simple colour coding for each variant and an emphasis on classic typography and iconography-with a contemporary edge. The key feature of the product (organic) and the supporting lettering were handcrafted by artist Jo Tonc to reflect the care and attention that Kapiti lavished on creating this outstanding range of milk. All in all, a sophisticated solution for a very sophisticated brand.
As usual, Curious has delivered.
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December 7, 2016, 7:51 pm
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Designer:
Javier Garduño Estudio de DiseñoProject Type: Produced, Commercial Work
Client:
Kiko CalvoLocation: Toro, Zamora. Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Paper, Wood
Printing Process: Silk screen printing, digital printing
Red wine elaborated by the wine expert Kiko Calvo. A Magnum bottle (1,5 l.) has the 2017 lunar calendar printed in silk-screen process. On the neck there’s a collar that can be moved to set the date and attached to it there’s a stick that can be moved up and down to set the month. An original idea you can keep as decoration once you’ve drunk the wine.
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December 7, 2016, 7:51 pm
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Designer:
Mara RodríguezProject Type: Produced, Commercial Work
Client: I'M A NUT, INC.
Location: Gijón, Asturias. Spain
Packaging Contents: Nuts
Packaging Substrate / Materials: Plastic
About the brand:
I’m a Nut growers and distributors have been committed to cultivating and exporting premium grade nuts in bulk quantities. As specialty purveyors and connoisseurs, we know nuts from up close. From crop to shop, every nut leaves the plant perfectly groomed and ready for a showdown. (or chow down) Not all nuts are created equal. We know because we monitor the fields and pay attention to detail every step of the way. At I’m a Nut, we like to think of our family business as a tournament of sorts. At our farms, participants stand taller, sturdier and perfectly balanced. Lightly salted or untouched and pure, nuts step up to the challenge of being packaged with the best. Every selection is handpicked and packaged with love.Take good care of our family and treat yours to something tasty, healthy and absolutely nutty. It’ s an experience you want to be part of.
About the design:
The logo is a smart and classic composition made with mixture of a handmade typography and a sans serif font.
The main part of the design is the vintage typography composition with classic ornaments that gives a high quality appearance to the packaging, and we mix it with bright and sature colors in order to make it stand out on the supermarket and give it a modern touch. Also we show a natural photography of the product so the consumer could now what is he going to find inside the pack.
Let loose. Get nuts.!
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December 7, 2016, 7:53 pm
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Creative Agency:
Design HappyCreative Partners: William Jones, Richard Bray, Jon Plumb, Adrian Turnham
Project Type: Produced, Commercial Work
Client:
The Naked Marshmallow CoLocation: United Kingdom
Packaging Contents: Marshmallows
Packaging Substrate / Materials: Kraft Board Pillow Pack
Printing Process: Flexography & Foil stamping
Let’s all get Naked!
The Naked Marshmallow Company have re-invented the world of marshmallows with a unique and innovative range of naturally handmade products. Their branding needed to be equally dynamic and encapsulate their light-hearted take on a campfire classic.
Inspired by campfire marshmallow toasting, Design Happy created an iconic crossed sticks marshmallow graphic and amplified Naked's handmade proposition with a simple and understated brand mark. A bespoke pillow box structure with a tent inspired diecut in bright, punchy colours delivered real shelf appeal and standout.
After establishing the Naked brand, Design Happy moved on to include their brave new range extension introducing real marshmallow infused gin and vodka to their portfolio.
The use of textured kraft paper and the copper type belly band evoked premium credentials whilst the wax sealed cap representing the tasty, gooey marshmallow, added the perfect finishing touch.
The campfire camaraderie between Design Happy, the Naked team and print partners Label Apeel ensured creative boundaries were pushed all the way through from concepts to print to achieve superior high end finishes.
The Naked guys have made a real impact on the increasingly competitive start-up food and beverage scene. Listings in Liberty’s, Selfridges, notonthehighstreet.com and a recent recommendation on the Gadget Show has seen a flurry of excitement and more importantly sales.
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