Identity and packaging created for a conceptual health drink. Apple Cider Vinegar has a myriad of health benefits and yet very few have capitalized on it in the form of a ready to drink beverage. Expressive colors and graphic elements are combined with simple typography and clear messaging, creating a product the customer will both notice, trust and enjoy.Read more
Matt Varnish has re-invented the world of beer with a unique approach. Each bottle is designed with amazing vintage details on the illustrations and the use of metallic ink evoked premiumness adding the perfect finishing touch.
We took this as an opportunity to design packaging of Naphthalene balls/ Moth balls which is an essential pharmaceutical product but presently have a very basic polyethylene sealed packaging. In our research study, we found that there are many issues that the user faces while using this product & it can be solved by making its packaging better & functional.
The very first thing that came to our my mind was....Naphthalene balls are always used in Nos. but packed & sold as per weight...quite a disconnect for buyer.
We also changed the shape of the product from spherical to cuboid....as the balls often rolls & displace themselves...also it bulges out when kept in between clothes for protecting them from moth.
The lack of branding and basic usage & precautionary information on existing packaging, gave us the scope of improving graphical elements as well.
With design which we are proposing, we have tried to provide a better, convenient and user friendly packaging for the product. Apart from the new packaging, we have changed its shape to cuboid & added different fragrances to remove the repulsive feeling that the buyer used to face earlier.
Roleri (Rollers) are light and crispy wafer rolls used primarily for adding a sweet and decorative accent to fruit salads, ice cream or ice coffee. It is intended for everyone, especially children and modern moms, who can now use them to quickly and easily make and serve delicious desserts.
Rollers are produced in a variety of flavours – cocoa, cocoa cream, cappuccino, and special Magic Rolls coated in cocoa glaze. The product lends itself well to addition of new flavours, colours and fillings.
Our task was to redesign a series of four packages for four types of rollers. Redesigned packages have attracted the attention of the target group, standing out prominently from among the rich variety of sweets and confectioneries available on local store shelves.
With new, contemporary graphics that amplify the playfulness and simple goodness of its brand, MOM’s Best Cereals recently launched a packaging refresh spearheaded by Ideas that Kick, a Minneapolis-based branding and design agency. Each of the new boxes showcases a beautifully colored landscape that instantly communicates the cereal’s wholesome focus.
A man will say: " The truth is in wine"
" Well, not quite so simple" , a woman will reply, smiling, holding a glass of champagne.
It's hard to imagine a perfect girls' party or a bachelorette get-together without a bottle of sparkling champagne. No wonder: this drink is ideally compatible with chocolate and desserts, and as Lois Pasteur, a great microbiologist put it: Champagne is the healthiest alcoholic drink.
The champagne brand Marquise Rever has been created for the Baltic market (Estonie, Lettonie, Lituanie) and, consequently, for the Baltic women. Being aware of the fact, that every woman is unique, we have come to the conclusion, that they all have one thing in common: they all are expecting a miracle to happen. And this expectation is not based on light-mindedness. It is pure and sincere. In order to express the miraculous spirit, we made up a fairy-tale about a beautiful Marquise routinely walking in her family's estate park, she was blessed by her luck. Marquise met that rare Bluebird. The Bluebird gave her a wonderful gift of a magic feather, which could help her to become a fairy any time.
Olâya Spice & Tea house is a family company has been in the business since 1894, and Olâya their original founder is the bedrock where the whole concept takes place. We were looking for a fresh and attractive look and feel, without neglecting the history and tradition the brand already has.
We created their brand image based on their heritage and tradition, the result was a meaningful and contemporary brand.
We decided to create a series of packaging for their main products: Spices and Tea, using tin cans as reference to the antique spice tins, but keeping the design sleek, clean and interesting.
Kingdom Coffee imports coffee into the Republic of Ireland. We had the opportunity to create their first consumer-facing product, cold brew coffee. This includes a re-brand of their existing identity and the first three consumer products ever created under the Kingdom Coffee brand. Kingdom Coffee import beans from seven key locations – they have chosen three, Sumatra, Guatemala and Jamaica to feature in their first range of products.
We had two key aims for the label production, low cost and environmentally responsible – so we sourced a recycled label stock and utilised a 1 colour process for the coffee labels, and a 2 colour with a special (gold) on the espresso label to give it a soft premium feel.
Stolen is a bi-annual publication created in 2013 which supports analogue artists and their art. Volume Five is a bumper issue containing over 150 pages and featuring more than 110 artists from 22 countries across the globe, including Egypt, Japan, Italy, Panama, Slovenia, Netherlands, and Brazil. In addition to the beautiful analogue artwork, Volume Five now also includes quotes and comments from the artists themselves; explaining inspiration, creative process and output.
At Stolen, we love the tangible and the tactile. Volume Five features a 3mm board cover, with Jaimee Paul’s hand-drawn beautiful Sumatran tiger printed on custom embossed paper, with a purple foil on the front and back. The packaging was designed to protect the book while being handled in retail stores, whilst still showcasing part of the cover. A purple foil over black card creates mystery whilst tying back into the cover.
Objective
The restaurant "Gryadka" decided to launch home delivery of organic meat products. The objective was designing the packaging for different kinds of meat come from farms which use principles of ecological purity and natural farming.
Idea
The packaging design was created to stand out among the mass of the products and mark originality and uniqueness of "Gryadka" meat and poultry. The packaging indicates the product was made by the named farmers who care about cattle and poultry raising and they do it their best way which positively affects the quality and genuineness of the product.
Solution
The main idea of the design rejects foodstyling and direct demonstration of meat. Instead of this the type of product is represented by the shadow of the animal, formed by farmer’s hands and fingers. You can find a variety of farm animals appearing in the shadows. Also, the image of the farmer’s hands is associated with the painstaking labor on the farm. Pencil graphics, individual labeling of the product’s weight and manufacturing date also embody unique way of the production of meat. Shadows that the farmer creates with his own hands serve as a metaphor of respect for the fostered animal. On the reverse of packaging we put images of farmers, who speak about principles of their work and life values. We have also depicted maps of the production area, indicating farms to enhance the product loyalty.
This is the three packaging design work in 2015, because the subject is green design, so in this packaging structure, I am to ensure that the choice of environmentally friendly materials and lightweight design is a must. This is the first time trying such an unique packaging. The picking leaves, inkjet texture, combination packaging process is a very interesting and fun attempt.
To make the brand stand out in a growing market, which has been developing its visual identity for the past two years, our challenge was to balance the origin with practicality and innovation of the capsules. A clean and straightforward color code that ensures brand architecture consistency on shelves.
A novel design that combines 3D illustration, a unique free hand draw font and specially selected colors that resulted was not only visually engaging but also tangible. The design and production team worked seamlessly during the entire process; the matt lamination, internal colors, and hot stamping details created a local Brazilian brand able to compete in any international market.
Nostro has a functional packaging that can be used as a special capsule case. Then, we put together both the functional benefit with the state of the art hermetical technology, which Café Pacaembu is known for in the Brazilian market; a packaging that maintains the coffee oxidation.
In this category, a lot of Chloe’s competitors are making health the design hero.
But people who have a healthy mindset are also looking for something that feeds an indulgent craving. We wanted to create packaging that helped people understand that it’s possible to have a delicious and natural treat at the same time. Approaching the project from that perspective was especially relevant because the Chloe’s brand evolved from the same space. We were able to wrap it all up in a unique design that will move the category forward.
"Seaside is a repository of dreams, memories and tales, woven into a tapestry of intricate soundscapes and lush melodies. Seaside is the background music to the afternoons when you find yourself lost in thought, exploring faded images still stuck in your mind. Seaside is an attempt at capturing the fleeting emotions that bring colour into our lives.
Seaside is music that tries to be honest."
Album identity design for the hungarian multi-intrumentalist producer, SEASIDE. The project includes Seaside logo design, real cd cover design and packaging, digital cover variations for the songs, music video and social media stuffs.
Crispy, oven baked durum wheat snack with selected natural ingredients.
Bread is playing a major role in our alimentation since thousands of years. However, many people think that it can't be a part of a healthy, balanced diet.
But you don't have to give up tasty food when you try to eat right. With Panissimi you can enjoy the authentic flavors, just like a real Italian!
Panissimi products are made in Italy following an ancient recipe which is used for making an oven baked, additive-free bread since thousands of years. Thanks to the natural ingredients, our boldly innovative snacks contain fibers, vitamins and minerals.
Norm Cement is a leading cement brand in Azerbaijan.
Woodcut Barrel Rested Gin needed to maintain a family resemblance to the award winning Chapter One gins Temple Distilling has been creating the past year, while showcasing the warmth several months in a bourbon barrel will bring. We know this is a top shelf product that will be a staple for craft cocktails so we crafted hand lettered typography and elegant custom scrollwork inspired by vintage woodcuts. We made very subtle changes to the original Chapter One dieline to continue brand recognition while still distinguishing this as a different product on the shelf. Too many embellishments can be overkill but we took the risk of using high build screen varnishes, embossing and a lot of delicate gold foil accents. We paid special attention to balancing these embellishments to create a sense of harmony, rather than conflict, and increase the tactile experience. The result is a label that doesn’t just look great, it feels great as well.
In 2016 Balance asked us to give a new look to the brand and make it more visibile on the market shelves. Martin our client, gave us a nice inspiration talking about the colors he had seen on a trip to the Canadian glaciers.
The brand identity is based on a geometrical grid and a modular system, such combination together with the rhythmic movement of the color elements works for the brand recognizability. The brand name is divided into separated elements proportioned between them and each piece represent the flower petals.
Branding and Packaging done for Elixir Shop, a brand by Look Beyond, is a family company that brings you authentic and natural essential oil based products. Started in 2015, Elixir Shop believes in only chemical and preservative free products that help you with your hair, skin, and body. Their range also includes products for your home. From their exceptional oil serums to moisturizers and balms, Elixir shop aims to excel and bring you the finest quality products.
They create skincare products that are as simple as possible. Pure ingredients, readable labeling, honest recipes made with lots of understanding, care and love. When it comes to cosmetics, they are more interested in health and nature and purity of product. The products are artisanal, handcrafted, with only natural ingredients.Considering the nature of the brand. The symbolic form of lotus is inspired from how it symbolizes purity. The lotus form suggests how some drops of pure oils can give an amazing glow to skin and heal. The floral form depicts the natural factor of the products. The logo as a whole shows life in a pure form. The look and feel of the brand is modern, refined and elegant in nature.The product is working with nature’s pure harmony and it symbolizes a hope to touch as many people as it can with its positivity and aura.
Written by Michael DiFranco, VP of Marketing at JohnsByrne
