December 11, 2016, 10:12 pm
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Designer:
Wang MinProject Type: Concept
Location: Singapore
Packaging Contents: Soap
Packaging Substrate / Materials: Paper, Plastic, Cling wrap
Printing Process: Digital Printing, UV Printing
The space around us has a big influence on how we feel. Bath time is a relaxing break in the middle of our day for many people, and this effect can be enhanced by an aesthetically pleasing soap. Non-art aspects of our lives imitate art; through a visually-pleasing everyday item, we can introduce a positive affect, which in turns improves our attitude and way of living.
Guided by the concept of 'Life imitates art' and inspired by the simple soap bubble, FLOAT. aims to make artistic soaps that uplifts both the consumer and their home.
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December 11, 2016, 10:15 pm
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Designer:
Thais ChuProject Type: Concept
Location: New York, USA
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Cork, Paper
Printing Process: Digital Printing
Jardin is a concept project that takes a French label specializing in refining wine to enhance naturally occurring floral aromas. My work intends to highlight each signature flower within their respective gardens throughout the collection. The identity is reversible to signify the nature of and relationship between red and white wine. The logo, labels, and patterns have been custom designed and hand drawn. I kept as black and white to maintain a modern look while highlighting the pattern and forms. A barcode is included on a sticker at the bottom of the bottle for easy scanning.
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December 11, 2016, 10:27 pm
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Designer:
Juliette KimProject Type: Concept
Location: Seoul, South Korea
Packaging Contents: Socks
Packaging Substrate / Materials: Corrugated board, Gold foil, Paper
Printing Process: Foil stamping
SOXY is the name for a brand of fashion socks designed by Juliette Kim. The brand's image focuses on simplicity, humor, and visual appeal. SOXY's logo can be seen as either a pair of socks or a heart, emphasizing the emotional connection between SOXY's products and their customers. Gold foil stamping was used to increase the visual impact of the logo when the socks are displayed in a store. Another fun element of this packaging is that it can be displayed on the angled edge of the box.
What's Unique?
The packaging design allows a unique way of display.
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December 11, 2016, 10:50 pm
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Designer: Gemma Schlotthauer
Project Type: Student Project
School: University of Wisconsin-Stout
Course: Intro to 2D Digital Imaging
Tutor: Karl Koehle
Location: Menomonie, WI
Packaging Contents: Vitamin Enhanced Juice
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing
The goal of this project was to create a beverage carton that appealed to a target audience of 30-50 year olds using a cardboard die cut template. I wanted to choose a product that was going to be both appealing to a wide audience but unexpected, so I came up with a line of hangover remedy morning juices.
Heavy drinking is something that is mostly looked down upon by 30-50 year olds, especially in midwestern America. Living in Minnesota and Wisconsin, I see this every day. Many have settled down and had kids, but there's a desire to have the occasional sense of freedom. I wanted to design a hangover cure that could sit proudly on shelves at grocery stores, without mothers feeling ashamed to place it in their cart. A lot like how high schoolers feel awkward buying condoms, many parents could feel awkward purchasing something that's going to cure their night of letting loose. They might fear others judging them as irresponsible or neglectful to their children. And although the drinking itself isn't looked down upon, because liquor is sold almost everywhere, it's the hangover that people get crap for. Unfortunately, what people need to realize is that they are pretty inevitable after so many drinks are consumed.
In order to combat this issue, my product is designed to encourage women that having a night out with the girls is a reward for working hard all week. I chose a 1950's inspired design because retro seems to be shifting back into modern culture. "If it's vintage, it's classy." Although most 30-50 year olds of today never experienced the 1950's, especially among women, there is this cultural desire to live in the past. It makes the classy feel understood and the not-so-classy feel as though they are classy.
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December 11, 2016, 10:51 pm
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Designer:
Pedro LimaProject Type: Produced, Commercial Work
Client:
BolinaLocation: Portugal
Packaging Contents: Beer
Packaging Substrate / Materials: Glass, paper
Printing Process: Offset
Label designed for a incognito beer that comes mixed in a six pack "Bolina´s" craft beer. The gender of this beer isn´t shown on the label.
What's Unique?
It´s unique masquerade applied in a beer bottle.
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December 11, 2016, 10:51 pm
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December 11, 2016, 11:53 pm
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Creative Agency:
Makers & AlliesProject Type: Produced, Commercial Work
Client:
No Pasa Nada WinesLocation: San Luis Obispo, California, USA
Packaging Contents: Wine
Packaging Substrate / Materials: Bottle, Label, Cork
Printing Process: Digital CMYK with spot varnish
Waking Life is But a Dream Controlled
Closet visionaries, Brandon and Kris spent far too long in the grind of the 8-5. Burnt out and broken, they took solace in their side projects: making wine, drinking wine, and sharing that creative expression with their friends. With label art providing a start juxtaposition between the business world and a creative reverie, Simple Solace represents the everyman, the dreamer, the visionary—and finding the courage to follow your heart.
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December 12, 2016, 2:49 am
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Designer:
Andrés GuerreroProject Type: Concept
Packaging Content: Honey
Location: Spain
Sky is the limit
Abeeja is a personal project for a small local producer who would love to take their honey as far as possible. The worker bees fly to collect pollen from the flowers along the length and breadth of the lemon fields of Murcia. With this pollen they make honey whose flavor has slight taste of lemon.
The idea behind the packaging, take your product to the limit, begins with the name of the brand that seeks to break borders by linking the words 'bee'.
Through a simple die cut on the label, the packaging can display its wings, showing the iconic image of a bee, a great way of taking advantage of the reduced resources of the client and allows its product to stand above the others. Flying, of course.
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December 12, 2016, 8:40 pm
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Creative Agency:
Biles HendryProject Type: Produced, Commercial Work
Packaging Content: Wine
Location: UK
Raise your glasses, then raise the roof.
Biles Hendry was asked by leading UK wine distributor and producer Bibendum to create a new range of Argentinian wine, consisting of a Pinot Grigio and a Malbec.
Buenos Aires is separated into 15 districts (or Communes) giving rise to the range name, and the wine seeks to capture the unique spirit and personality of Argentina’s capital city. Each district has its own distinctive character and story to tell. For example, Comuna No.3 is considered to be the birthplace of tango in the 1890s.
The design shows a couple dancing, caught in a embrace and capturing Latin passion. The illustration style, and associated hand lettering and filigree, takes its lead from the street posters promoting night clubs and bars seen all over the city. The result is label that disrupts the shelf, provides impact and interest, whilst retaining authenticity and provenance.
The wines have been launched in time for Christmas and are available throughout the UK in supermarkets, retailing at around £7.
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December 12, 2016, 8:41 pm
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Creative Agency :
Raison Pure ParisDirector of strategy: Mr Yan Chiabai
Project Type: Packaging identity
Deputy Director General: Mr Franck D'Andrea
Location: France
JOIN THE CLAN!
Raison Pure Paris creates an impactful, stylish special edition for Clan Campbell.
The impressive brooch cut by the sword in a vertical axis, claims the tradition of the clan and is placed at the heart of this modern giftpack to embody the spirit of a powerful warrior.
Dark contrasts, rough textures and embossings depict its asserted personality shaped by its iconic Highlands, to convey virility and a premium dimension to the brand.
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December 12, 2016, 8:43 pm
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Creative Agency:
ARMBRAND effective solutionsCreative Director: Arman Auzhanov
Client: Ivan Kupala
Project Type: Produced, Commercial Work
Location: Belarus
Packaging Contents: Bitters
Packaging Substrate / Materials: Paper, Glass
We have created premium export design for traditional Belarusian bitters Krambambula, made only of natural ingredients according to ancient recipes.
Contrast colours help to select a bottle on the shelf. The unique trademark tracing, the label form and the "wax seals” point out the product authenticity, addressing a national pride and bringing us to the past, to the palaces with lancet windows and magnificent feast of a prosperous nobility. Premium bottle with an ultra-heavy bottom emphasizes the high status. At the same time, the laconic design and bright saturated orange colour make the modern youth image.
The gift box promote KRAMBAMBULA as impressive souvenir. Bright box with the openwork window reminds about narrow windows of palaces and cathedrals. The bottle looks like the precious jewelry inside a carved chest.
The authentic and simultaneously modern image returns the elite status to national Belarusian alcohol.
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December 12, 2016, 9:07 pm
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Designer:
Diana GhyczyFounders: Áth-Horváth Zsóka and Magyar Kata
Brand strategy: Kun Judit and Szántó Gábor
Photos:
Kovács Kati Project Type: Produced, Commercial Work
Client: Le Bon Choise
Location: Budapest, Hungary
Packaging Contents: Chocolate bonbon
Packaging Substrate / Materials: Paper
Printing Process: offset printing, Golden foil
My clients asked me to design a logo and packaging for an amazing product. BerryBon is a healthy and delicious bonbon, not only because it was made from the best quality raw materials. This is their own recipe: every bonbon contains enough vitamin D to almost cover the daily needs of an adult.
Kun Judit and Szántó Gábor created the brand strategy: they wanted to communicate differently, than an average chocolate brand does. The brand essence is the unexpectedness, because it's not a simple dessert: unexpected taste (because of the lightly sour red fruit filling), the qualities (bonbon with vitamin? wow!) and the communication as well. So the slogan became: Unexpect everything!
My task was to design a logo for the 'Berrybon - The vitamin Bonbon' brand name. Than a packaging which has a little trick and mirrors the slogan.
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December 12, 2016, 9:22 pm
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Creative Agency:
FanakaloProject Type: Produced, Commercial Work
Packaging Content: Gin
Location: South Africa
ClemenGold Gin is hand crafted according to an age-old recipe. Classic Cape Dry style, it is smooth with subtle hints of citrus complementing almond and cinnamon. Excellent in a refreshing gin and tonic, it also is good in the classic gin cocktails. Pot still distilled, using a combination of maceration and vapour infusion, 9 botanicals included in the distillation. The signature botanicals are ClemenGold, cinnamon, honey, ground almond and juniper berries.
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December 13, 2016, 1:19 am
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Creative Agency:
BrandlabProject Type: Produced, Commercial Work
Packaging Content: Candies
Location: Peru
Fruna is the oldest and most loved soft candy of Peru. It had its best moment in the 80's following a series of commercials that had a highly sticky jingle: the 'Frunacatoinga', which was based on the main characteristic of the product, its taffy texture. 'Frunacatoinga' is rebound and jump. This was the inspiration for the great challenge of redesigning Fruna. We rescued what made the brand shine. We created an identity by returning to the iconic colors and elements of the brand, we illustrated the fruits by modeling plasticine, which gives Fruna a more modern, sweet and fun appeal. The final result, a very strong identity, with a very playful logo, current, but above all, a visual identity that respects the essence of the 80's brand.
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December 12, 2016, 8:40 pm
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Creative Agency:
Biles HendryProject Type: Produced, Commercial Work
Packaging Content: Wine
Location: UK
Raise your glasses, then raise the roof.
Biles Hendry was asked by leading UK wine distributor and producer Bibendum to create a new range of Argentinian wine, consisting of a Pinot Grigio and a Malbec.
Buenos Aires is separated into 15 districts (or Communes) giving rise to the range name, and the wine seeks to capture the unique spirit and personality of Argentina’s capital city. Each district has its own distinctive character and story to tell. For example, Comuna No.3 is considered to be the birthplace of tango in the 1890s.
The design shows a couple dancing, caught in a embrace and capturing Latin passion. The illustration style, and associated hand lettering and filigree, takes its lead from the street posters promoting night clubs and bars seen all over the city. The result is label that disrupts the shelf, provides impact and interest, whilst retaining authenticity and provenance.
The wines have been launched in time for Christmas and are available throughout the UK in supermarkets, retailing at around £7.
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December 13, 2016, 8:46 pm
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Designer:
Szilvia TongoriProject Type: Concept
Location: Budapest, Hungary
Packaging Contents: Wine packaging
Packaging Materials: Paper
This label was designed for Bock Winery's Albus wine. Bock means Capricorn, Albus means white. "Bock"(Capricorn) brings us to the notable constellations. "Albus", as white (as clarity), connects the light here. The label is punched by little holes, in the shape of Capricornus constellation. Holes allow through the light, so the stars shine with natural clarity.
This label was amongst the 9 winner of the first round of the Cégér wine label design competition.
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December 13, 2016, 8:51 pm
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Designer:
Szilvia TongoriProject Type: Concept
Location: Budapest, Hungary
Packaging Contents: Wine packaging
Packaging Materials: Paper
This wine comes from Hungary, Szekszárd wine region. Szekszárd (with historical old name, Szegzárd), means "closed in ANGLES of rivers and mountains" in Hungarian. If we would like to measure angles, we need a protractor. So the label is a working protractor. The label is a pin icon in its shape also, and it contains the GPS coordinates of the terroir, where the wine was produced. We see a stylized landscpae detail in the corner of the pin icon, this is closed in angles literally, according to the meaning of Szekszárd.
The measure units of the protractor is degree, and the measure unit of the GPS is the same: we can use them to find a place: this label brings us to the exact producing place.
This work was in the finalists, amongst the best 9 in the Cégér design competition.
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December 13, 2016, 8:59 pm
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Creative Agency:
Digital SpectacularProject Type: Concept
Location: Ostrowiec Św., Poland
Packaging Contents: Beer
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
WARZONE Brewery is a graphical counterpunch to the popular beer identities such as: fantasy, monsters, creatures, comics, drawings, retro design nad other styles. Without questioning what is now, we present new solutions of graphical composition and typography.
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December 13, 2016, 8:59 pm
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Designer:
Ayra PeredoProject Type: Produced, Commercial Work
Client: Fiasco Gelato
Location: Calgary, Canada
Packaging Contents: Gelato
Packaging Substrate / Materials: Paper, Glass
Printing Process: Digital Printing
In true holiday spirit, our team of gelatieres and designers have made a Winter Collection for 2016 that will surely create a memorable experience for our fans. Introducing the 4 offerings of the Fiasco 2016 Winter Collection: Classic Eggnog, creating our house-made nog and organic nutmeg truly makes for a unique and authentic flavour for the holiday season; Chocolate Peppermint, rich dark cocoa layered with fresh mint oil, come together for pure indulgence; Sticky Toffee Pudding, morsels of freshly baked spiced cake blended into our rich cream base, then drizzled with our house-made caramel; and Cranberry Pear Sorbetto, perfectly tart cranberries woven together with sweet poached pears make this the perfect and refreshing dairy free option this season.
With the growth of our brand, the recognition and trust of Fiasco is paramount. The creative process on both flavour and packaging challenged us to create a design for our Winter Collection that encompasses our original packaging while adding a unique twist that could become a collectible item for our fans.
Utilizing our traditional fonts, the 11 degree Fiasco flag, and brand colours, we are enthusiastic that the elements people have come to love translate across the brand as we continue to enrich people’s lives. The 2016 winter animals featured on the packaging have come from our favourite part of being Canadian - The Great Outdoors. These subtle features and warm palate allows our re-usable jars to become a one-of-a-kind collectible.
As with every collection, we draw on our experiences and look to celebrate the feelings associated with it. This year’s winter collection tagline - “There’s magic in the air”.
And in line with always looking to the future, the design of our winter collection is also meant to seamlessly flow with this year’s campaign: #FiascoAtHome. The aim of this campaign is to showcase how much happiness we bring into people’s lives, in their most intimate moments, and how giving and sharing are at the core of our business.
Lastly, after much request we decided to re-release our Drinking Chocolate & ‘Mallows. The classic milk carton designed package is a perfect gift to share with your loved ones in the warmth of your own home - or wherever you decide to spend your holidays.
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December 13, 2016, 9:00 pm
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Creative Agency:
ShumiLoveDesignCreative Director: Valerii Shumilov
Project Type: Produced, Commercial Work
Location: Moldova, Russia
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Paper
While working on this project the agency’s specialists were tasked to create a visual for the product, which would correspond to the spirit and traditions of the classic Old World wines. The bottle had to look worthily and restrained on the product shelf, attracting the type of consumer that would usually prefer classic European wines.
The presented solution for this line of wines fully corresponds to the task set by the client. The larger part of the label represents a clear white field that harbors a few strict graphic elements, technical information, trademark name and logo, and the wine variety. In this perspective the label fully corresponds to the visual traditions of classic French wines. However, the opposite element in the overall composition is the painting in the upper part of the label. Its manner of execution and vivid colors introduce a contrast to the lower part. Thanks to this opposition of two distinct elements, the label looks strict, and at the same time, fresh and bright – attracting the consumer’s attention and emphasizing the role of European winemaking traditions in these wines.
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