December 13, 2016, 9:01 pm
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Creative Agency:
FLOV Creative AgencyProject Type: Produced, Commercial Work
Client: Wrężel Brewery
Location: Żywiec, Poland
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography
Wrężel craft brewery is contract brewery located in żywiec (poland). They asked us for changing design of labels they used for last two years. We decided to focus on minimalism, simplicity and at the same time keep this project as craft as possible by background illustrations. Every label has it's own story related to beer style they represent.
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December 13, 2016, 9:03 pm
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Creative Agency:
Sand CreativeCreative Direction: Sean Harvey
MD of Cyrano Armagnac: Cesar Kuberek
Illustrator:
Alex machinPrinter:
Romain Mas (Autajon)Project Type: Produced, Commercial Work
Client:
Cyrano ArmagnacLocation: Kent, England
Packaging Contents: Armagnac (Brandy)
Packaging Substrate / Materials: Glass, paper
Printing Process: Screen printing, coated and uncoated finish. Digital printing, hot foil, high build screen.
Cyrano de Bergerac is a famous French play written in 1897 by Edmond Rostand and is based on the real life character from 17th century France.
Cyrano is a soldier and a poet who is in love with Roxane but he is too ashamed to admit it because of his big nose. When a fellow cadet, Christian, falls for Roxane, Cyrano writes love letters signed with Christians name and Roxane doesn’t realise that it’s Cyrano's words she falls for.
This Legend inspired the creation of 3 Armagnacs.
The first two are 25 and 50 year old fine blends. They are complex, with a real depth of character, much like the man himself.
The third, Cyrano Roxane, is a clear, fruity and fresh Armagnac, positioned as a distinctly separate offering to the aged Armagnacs and perfect for the bartender’s cocktail armoury of spirits.
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December 13, 2016, 9:39 pm
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Creative Agency:
Creative studio OUWNDesigner: Atsushi Ishiguro
Project Type: Produced, Commercial Work
Client:
AbunotsuruLocation: Yamaguchi, Japan
Packaging Contents: Sake, Japanese wine
Packaging Materials: Paper
In the Nago district, looking out over the Sea of Japan, amid the beautiful sea and abundant greenery of Abu village in Yamaguchi prefecture, the sake called "Miyoshi" was created in 1915. OUWN's Ishiguro used the naming of this Japanese sake, its bottle design, and the tool used in brewing to create a design. The "three" (or, in Japanese, "mi") of "Miyoshi" consists of sake starting mold, rice, and water, as well as the triad of sellers, buyers, and the public. The sake was named "Miyoshi," or "fond of the three," out of a desire for this harmony so crucial to creating Japanese sake. The Japanese character for "three" is featured on the label―but the character is actually that of the numeral "1" repeated three times. Every step in the sake-making process is important, so each must be handled one at a time―with painstaking care. This concept has a firm awareness of that step-by-step process.
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December 13, 2016, 9:39 pm
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Creative Agency:
Chiapa DesignCreative Director: Rodrigo Chiaparini
Project Type: Concept
Location: São Paulo, Brazil
Packaging Contents: Roasted Coffee
Line of fresh roasted coffees inspired by the old west and its strong and rustic characteristics. The cowboy shooting coffee seeds brings a fun visual to the packaging. The product family consists of 4 flavors: Original, Espresso, Dolce and Cappuccino.
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December 14, 2016, 8:04 pm
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Creative Agency:
Médiane CréationProject Type: Produced, Commercial Work
Client: Knockando
Location: France
Packaging Contents: Whisky
Packaging Substrate / Materials: Wood
Printing Process: 3D printing
Knockando called upon Médiane for the creation of a new Limited Edition case for its 12 year whisky. This new case, which is aimed at connaisseurs who appreciate traditional, high-quality products, emphasizes the distillery’s expertise.
Médiane has used 3D printing in order to create a case with an authentic wood effect for a traditional inlay work with a contemporary twist. The discreet and elegant shading uses warm tones combined with pure lines to reinforce the connection between authenticity and modernity.
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December 14, 2016, 8:29 pm
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Designer:
Yan PetrisProject Type: Concept
Location: London
Packaging Contents: Cigarettes
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
ENA is a very personal project trying to find an effective way to reduce smoking.
ENA means one. So every packaging consists of only one cigarette. This is not a real product promoting smoking but a concept that aims to reduce smoking to one per day and ideally quit smoking after this.
There is a series of copy to every packaging that approaches smoking in a "funny" way. The packaging comes also with a series of hashtags. The project designed by Yan Petris and produce by himself in limited numbers.
Four editions of cigarettes create the whole identity (blue-pink-gradient-black) indicating that smoking has no gender color. Influences by Memphis design can be found in all packages shaping the identity of this conceptual cigarette label. Minimal and bold typography forming the primary identity.
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December 14, 2016, 9:02 pm
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Designer:
Yan PetrisProject Type: Produced, Commercial Work
Client: Ioannis Pierrakos
Location: Athens, Greece
Packaging Contents: Olive oil label
Packaging Substrate / Materials: Glass
Printing Process: Silkscreen
Metamorphosis packaging design for a high-quality product of olive oil from Laconia, Greece.
METAMORPHOSIS is a superior quality olive oil with ultra-low acidity, obtained directly from olives, Koroneiki and Athinolia varieties, and solely by mechanical means.Metamorphosis has a special flavor, moderate pungent and bitter character with intense fruity.
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December 14, 2016, 9:03 pm
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Creative Agency:
la suite atelierDesign: Laurie Bernard
Photography: Pierre Grenet
Project Type: Produced, Commercial Work
Client: Union de producteurs de Saint-Emilion
Location: Bordeaux, France
A non conventional approach for this organic St Emilion grand Cru.
Following the vegetation cycle, respecting the biodiversity and leaving the grapes to express themselves this is the winemaker's philosophy. It is reflected on the label whilst remaining a production of good value.
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December 14, 2016, 9:13 pm
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Designer:
Matías PapaliniProject Type: Concept
Location: Buenos Aires, Argentina
Packaging Contents: Tea
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
Millennials are dynamic. Lipton Day&Night is a soluble and instant tea. An energizer tea to start the day and a relaxing tea to end the day. In the energizer tea is more powerful the agreeable taste of white tea. In the relaxing tea is more powerful the comforting flavor of the chamomile.
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December 14, 2016, 9:14 pm
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Designer:
Mo KalacheProject Type: Produced, Commercial Work
Client:
Muse Chocolate ConceptLocation: Spain
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing
Dive into the Strangest Christmas ever! Illustration, pattern design and packaging design for "Muse Chocolate Concept" , a series of unexpected holiday gifts for chocolate lovers.
What's Unique?
Unusual, Hand drawn, Illustrated patterns with unexpected colour combinations.
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December 14, 2016, 9:14 pm
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Creative Agency:
Volta, Brand Shaping StudioCreative Director: Pedro Vareta
Graphic Designer: Luís de Sousa Teixeira
Photography:
Nuno MoreiraProject Type: Produced, Commercial Work
Client:
SandemanLocation: Porto, Portugal
Packaging Contents: Porto Wine
Printing Process: Screen printing, Foil stamping
Sandeman has just released their new aged tawnies bottles and labels, that embody their desire to uplift the brand and have an image coherent with the quality of their wines. To promote this new Aged Tawnies Range, they asked VOLTA to design a special premium press kit, that would introduce the range, explain the new brand positioning, their story and where they want to be in the future.
Using the highly distinguishable Sandeman yellow, we created a pack that encloses a hidden brochure and a wax-sealed 20 year old aged Tawny Porto. With premium finishings like gold foiled and embossed stamps, leather interiors, gold printed black wrapping paper and a stunning bronze medal on the outside, the Sandeman’s intention to be seen as premium/luxury brand is totally achieved with this jewellery-like pack.
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December 14, 2016, 9:37 pm
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Written by Gihan Thierry, Global Marketing Director of Tetra Recart.
Sustainable packaging design no longer “a nice-to-have”The environmental impact and sustainability credentials of food and drink packaging are now firmly at the front of consumers’ minds. This interest has progressed from a focus on the end-of-life of a package – over 80% of consumers are now actively recycling waste – to an increasing appreciation of the beginning-of-life, with food manufactures associating ethically sourced products with good quality. Furthermore, two thirds of consumers say that they have bought environmental products, even when they cost more.
This means that sustainable practice is no longer a nice-to-have, but an essential part of doing business in the packaging industry. In response, the industry has been focusing its attention on innovating across three key areas – design, materials and production – which all lead to significant reductions in environmental footprint.
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December 14, 2016, 9:59 pm
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Creative Agency:
ShumiLoveDesignCreative Director: Valerii Shumilov
Project Type: Produced, Commercial Work
Client:
AmpelosLocation: Moldova
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Paper
This brand was developed by the agency’s specialists in 2008 and since then has garnered notoriety both on the domestic and international market. Back at that time, the trademark looked original, premium, and different from everything presented on the product shelves. However, since then the market has seen the introduction of many new players in the signature wine niche, characterized by bright and attractive visuals, which made the Et Cetera brand somewhat lost in the competition. So the agency’s task for this project was to create an original, vivid and attractive design, relevant to the current competitive environment, while retaining the recognizability, the brand’s DNA.
The main step in the brand’s renewal was the change in bottle form and an original corking with wax, which make the product stand out and attract the consumer’s attention. The label design was also subject to substantial changes. First of all, one should note the new color scheme – black field and bronze elements – that looks temperate, stylish, and gives an instant impression of the product’s high level. While the label doesn’t wrap the bottle entirely, still the front and back labels are merged into one, which allows the label to work effectively regardless of the side the bottle is facing at the moment. The main visual accent was placed on the style-forming element of the trademark – the ellipsis sign – which was enlarged in order to emphasize the brand identification. The employed printing and post-printing techniques as well as the choice of artistic paper, all emphasize the product’s premium level and its exclusivity.
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December 14, 2016, 10:00 pm
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Creative Agency:
Molto BureauGraphic Design & Art Direction:
Andriy Muzichka3D Modeling & Rendering:
Oleksandr ShestakovychProject Type: Concept
Location: Kyiv, Ukraine
Packaging Contents: Alcohol
Packaging Substrate / Materials: Aluminium
Printing Process: 3D Modeling
Molto Bureau created a new packaging concept for Kazakhstan's premium beer “Pivzavod No.1”. The goal was to bind national identity adding some modern European design. Besides that it was decided to leave aside the name “Pivzavod No.1” and talk about the foundation date of the brewery and beer styles.
The key element for the case is the simple and well understood symbol – the sun which is main flag element of Kazakhstan. The sun associates with ripe hops and golden tone of the beer. The sun was placed on nominal horizon dividing the can in two parts. It was placed only foundation date of the brewery on the upper part to accentuate on key elements.
The lower part shows the beer style in different colors. Molto Bureau used well known for Kazakh people colors to emphasize on national identity and make them proud of the national product. The signature of brewery owner is used on packaging emphasizing his own responsibility for product quality and his being close to clients.
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December 14, 2016, 10:01 pm
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Designer:
Max LippolisProject Type: Produced, Commercial Work
Client:
I&D srlLocation: Italy
Packaging Contents: Dried Fruit
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Offset printing
"Miobenessere" is a new line of products created with the purpose of making available a range of specialties, made with dried fruit, to be consumed depending on the time of day, on the age and on the needs.
Each mix is characterized by a specific color and a icon sets that briefly describe the beneficial properties of each product.
Color enhancement, and the vivaciousness of the patterns become a point of difference, in an increasingly competitive market, for the modern consumers who care about their health and nutrition.
"Miobenessere" in fact is the natural and effective help to accomplish and retain a healthy and balanced lifestyle.
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December 14, 2016, 11:46 pm
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Creative Agency:
Ogilvy MalaysiaProject Type: Produced, Commercial Work
Client:
Heineken Malaysia BerhadLocation: Kuala Lumpur, Malaysia
Packaging Contents: Guinness, Cocktails, Glasses
Packaging Substrate / Materials: Glass
Guinness Malaysia adds new dimensions to the iconic stout.
Famous the world over, the iconic Guinness tulip glass was designed to perfect proportions to pour the perfect pint. The signature glass every Guinness is poured in is as famous and iconic as the drink itself. Guinness drinkers expect their Guinness to be served ONLY in its rightful glass.
“To connect with a new crop of drinkers flooded with dozens of alternatives at bars, clubs and speakeasies, we knew that the world’s No.1 selling stout had to go beyond its classic appeal,” said Nick Larkworthy, Marketing Manager for Heineken Malaysia Berhad.
Guinness wanted to be true to their heritage, even while innovating with new concoctions. The ‘Guinness Signature Cocktails’ is a range of Guinness-infused cocktails housed in unique bespoke glassware as iconic as the drink itself.
Just like the famous tulip-shaped pint Guinness is known for, each cocktail comes in its own distinctive glass that hints at the bold cocktail combination inside.
"The fusing of two iconic glasses make a bold statement: the perfect pint is now the perfect cocktail," added Gavin Simpson, CCO of Ogilvy Malaysia.
Available as a limited edition set of three, the centrepieces of the Guinness Signature Cocktails series are the Guinness Espresso Martini, Guinness Black Velvet and Guinness Irish Winter Mist.
To launch the cocktails, Guinness is allowing people to mix their perfect brew on Instagram and find the Guinness cocktail that fits their palate. Test it out here at http://instagram.com/guinnesssignaturecocktails
It also introduces them to the larger family of 20 Guinness Signature Cocktails, complete with recipes - so drinkers can try them out at home as well as order it the next time they’re in front of a bartender.
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December 15, 2016, 7:36 pm
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Creative Agency:
PopArt StudioGraphic designer: Terezija Katona
Project Type: Produced, Commercial Work
Location: Novi Sad, Serbia
Packaging Contents: Honey
Packaging Substrate / Materials: Paper
Maya Serbie is a graphic project we did for a manufacturer from France who aims at promoting Serbian quality honey on the French market.
The brand sells different types of honey, such as acacia (miel d’acacia), flower honey (miel toute fleurs), and meadow honey (miel de prairie). For all three types of honey, we have designed an identical label in order to make it recognizable as a part of one and the same product line. The label consists of the Maya Serbie logo (+logotype), the name of type of honey, together with a corresponding color (yellow, brown, and scarlet), and a nice cut-out which looks like honey is dripping from the lid. Makes you want to eat it right away! Each jar also has a lid label with the logotype and the corresponding type of the honey, combined with its color.
This project was really special for us so we wanted to share it with Packaging of the World in order to promote our hard-working bees and the best honey in the region.
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December 15, 2016, 7:55 pm
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Designer: Peter Rovder
Location: Levoca, Slovakia
Packaging Contents: Liqueur
Packaging Substrate / Materials: Glass
Printing Process: Digital printing
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December 15, 2016, 7:59 pm
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Creative Agency:
OhmybrandProject Type: Produced, Commercial Work
Packaging Content: Cosmetics
Location: Russia
«Berezka Lab» - cosmetics with Russian roots
The branding studio Ohmybrand has developed a new brand of organic cosmetics "Berezka Lab". This project beautifully combines minimalism and Russian spirit in the formula as well as in the design of the line.
Berezka Lab is a unique product on the Russian cosmetics market. Simple and natural ingredients and honest recipes create an understandable product with excellent action, because Berezka Lab knows the peculiarities of the Russian climate and will help to preserve the skin beauty not only in the harsh Russian winter, but also during the hot summer.
The minimalist packaging creates an elegant framing and does not distract attention from the product itself. The typography on the tubes looks unmistakably like patterns on the birch bark. Modesty and refinement of the design solution allows the cosmetics Berezka Lab to look wonderful in any home and makes it a great gift for people with taste.
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December 15, 2016, 8:01 pm
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Creative Agency:
SealburgerProject Type: Produced, Commercial Work
Client: C.A.R.E.co.ltd
Location: Bangkok, Thailand
Packaging Contents: Aroma bath set, Beauty
Packaging Substrate / Materials: Paper Label
Printing Process: Digital printing
Discover the real refreshment. Smell from local Thai nature with Senspa Aroma set, which is distilled from lemongrass.
We are inspired by the perfect combination of spa's scent and the unique of local Thai. Under the consideration to remain the sacred Thai, the wood texture, gold, Thai ancient patterns and some elements are applied and simplified to create the contemporary design. This design is simple, strong and could represent the real traditional Thai significantly. We also think of further product expanding. The design and template is easy to adapt and develop for the new products in the future.
We use the roll label on the products because we want to show the colour of the liquid inside. Moreover when products are aligned on the shelf, they could create a shelf impact from their beautiful colour.
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Written by Gihan Thierry, Global Marketing Director of Tetra Recart.
