SCENARIO
Yashkino is the most important brand of KDV, a group that has been operating on the Russian market for 25 years. 65 products are marketed under the brand today, making for a vast choice that meets the needs of both a young and a mature target. The range, however, was expanded over many years which lead to a fragmented and inconsistent brand image. Also, the overall appetizing appeal of the products needs to be improved.

COMMUNICATION OBJECTIVES
The brand needs a more consistent image and a stronger, modern personality. A new brand system will have to rationalize the wide offering while defining the three main categories of products (daily products, bakery and chocolate). Every single implementation will need to enhance the appetizing appeal as well.

CREATIVE SOLUTION
The logo was made more modern and recognizable thanks to a new shape, a smaller decorative element and a new font type. The new tagline Easy to love, illustrates the company philosophy: creating products that can be easily be loved by its customers thanks to a high value for money ratio (achieved through a cost-efficient production process, without giving up on quality ingredients).

The 3 main lines are defined with colour variations: a bright red logo and a yellow packaging background add dynamism to daily products, whereas a darker red logo and a white background give elegance to the bakery line (meant for special moments and prepared with gourmet ingredients). Finally, the chocolate line stands out for its beige background and its dynamic visuals.

Les Vins Georges Duboeuf today revealed the original work of art to be featured on the 2017 vintage of its Beaujolais Nouveau, marking the 35th year of the wine’s appearance in the US and the start of the “Artist Collector Series” of Georges Duboeuf Beaujolais Nouveau labels.

Ari Azzopardi’s “Candy Coated” was named the winner after voting took place on Facebook and Instagram in a competition of original art from artists around the world. The artwork, incorporated into the wine’s label, will appear in the U.S. on as many as one million bottles of the “first wine of the harvest” which debuts, per French law and tradition, at 12:01 a.m. on the third Thursday in November (November 16, 2017). In a number of markets around the country on that day, parties to welcome the wine’s arrival will be held in galleries and art spaces, and will feature a limited number of specially created posters of the artwork for “art- and Beaujolais Nouveau-lovers” attending.

Azzopardi is a mixed-media artist who currently resides in St. Petersburg, Fla., with a BFA in painting and sculpture. Her creative process is driven by spontaneity, and focuses on form, color and energy.

Georges Duboeuf has a great appreciation for the arts and the passion that drives creative people. “We are dedicating this vintage to the creators, dreamers, builders—anyone who is passionate about what they do,” he said. “This artist competition and Ms. Azzopardi’s work perfectly capture this sentiment.”

For the first time, artists from a number of backgrounds from around the globe submitted their label designs for a chance to win up to $5,000 in grants. Jon Lutz, a Brooklyn-based art curator who has worked with emerging artists for the past 12 years, chose the 13 finalists from over 200 submissions. Fans were then able to pick their favorite label by liking, sharing and commenting on Facebook and Instagram.

Last year’s label (the 2016 vintage) was also chosen by voting on social media, but entries came from professional graphic designers. The 2017 competition was open to artists of all mediums and backgrounds. Les Vins Georges Duboeuf has a history of commissioning artist-designed labels for its Beaujolais Nouveau, as far back as the 1980s.

The tradition of Nouveau began with the wine growers themselves who would celebrate the end of the harvest with this young wine. Bottled six to eight weeks after the grapes are harvested; Beaujolais Nouveau is fresh, fruity and vibrant. The vin de l’année was initially only for local consumption. For the growers, and now for the world, Beaujolais Nouveau is often considered to be an indicator of the quality of the vintage and it is recommended served with a light chill.

The wine’s release the week before Thanksgiving has encouraged its place as part of the holiday season. “The Beaujolais Nouveau has become an integral part of many holiday festivities with friends and family, and we’re excited that the label competition highlights the spirit of that tradition, resulting in a label that will inspire Americans to continue the celebration,” explains Dennis Kreps, co-owner with his father, Stephen D. Kreps, of Quintessential, the family-owned-and-operated import, marketing and sales company that represents Les Vins Georges Duboeuf in the U.S.

Azzopardi will receive a $3,500 grant for the winning label, while the remaining finalists will each have their labels presented as an option for private label bottlings that are released every year. If chosen, the artist will receive a $1,500 grant.

THE LOVER OF BEES - Flower Blossoms’ Honey
Bee keepers spend most of their life with the bees. In a way, they “fall in love” with what they do: taking care of the beloved little bees that provide them with their precious honey. This “kind of love” is expressed through the brand name: The Lover Of Bees which is inspired by the old Greek classic film: The Lover of the Shepherdess.

This idea is further exploited by the old film poster like treatment of both the brandname and the depiction of the protagonist that is following the aesthetics of the great film poster artist G.Vakirtzis. The slogan “A taste of cinematic proportions” serves as a promise to the consumer regarding the quality of the brand.

Our studio has developed label design for a series of quality wines united under «Imagine» trade mark for Wine Bridge company (Netherlands). Each wine represents some kind of visiting card of one or another country and has a Protected Geographical Indication of origin. As a key-visual we have used images of animals silhouette which are symbols of one or another country and stylized them using inherent ornaments/patterns of these countries. In consequence we have quiet original form of stylization.

This is an age in which wine labels are at the peak of design, all of them seek to tell a story or to be the more embellished one and stand out from the rest. This fact often gains such notable prominence that wine, the important matter, is forgotten.

The minimalist project was conceived from a need to represent wine clearly and purely, without decorative elements, but in the simplest and most meaningful way. Setting the label in its corresponding place, product tag, leaving all the charm for the content of the bottle, (that) is what truly matters.

Through this conceptual project, I seek to develop awareness of wine labels and packaging in general. How far does design take the lead over the product and relegates it to the background? Do our customers seek to sell design or sell the actual product?

Branding agency Funky Business developed new brand of preserves fish "Gold Fish".

Sometimes you want to open a bank of sardines in tomato sauce. Feel this pleasant fishy aroma and, picking up a small piece on the fork, feel the familiar taste with a light note of tomato sourish. The cherished desire.

The idea of packing was based on the image of Golden Fish from the fairy tale of A.S. Pushkin. The bank like a fish from a fairy tale communicates with the buyer. She talks about herself and fulfills our cherished desire to eat.

The image on the package is made in pencil supplemented with "tasty" photos of the finished product and examples of its serving. It was romantic graphics of fairy tale that led to the drawing style. Also, thanks to conversation from first person the idea allows creating interesting communications on the shelf and in the retail zone.

Andrew Zo, creator of the popular Clifton engagement ring case has captivated us again with this amazing new project!

Hudson is a compact ring case that is roughly the size of a matchbox. It fits easily in the pocket and incorporates a beautiful pop-up effect making it perfect for proposals and special occasions.

After having received a lot of interest from businesses with the Clifton Engagement Ring Case, Andrew slowly began working on a new design in 2015 hoping to provide businesses with an alternative. Designed for easy production, Hudson is shaped more like a traditional ring box with a slim profile of 2.5cm. It accommodates various ring sizes and is available in leather and a variety of finishes.

Grenna Polkagriskokeri is one of many companies baking peppermint candy in Sweden. All of them look quite similar visually and therefore a new updated design was made. The packaging creates more purchase opportunities with a gift box and an advent calendar.

Inaugural release of Yalumba’s most prestigious wine, with design by Denomination
Leading drinks design specialist Denomination has unveiled packaging and brand identity for The Caley, the most prestigious wine yet from Yalumba, a fifth-generation family wine company of the Barossa, South Australia.

The design reflects the exclusivity and luxury nature of The Caley through the use of techniques such as foiling, heavy debossing the family crest.

Horticulturalist, correspondent and adventurer
The Caley is named after Chairman Robert Hill Smith’s great uncle Fred Caley Smith, who criss-crossed the globe for 18 months to gather knowledge to help his family’s fruit growing business. The bottle highlights Fred’s reputation as a horticulturalist, correspondent and adventurer, recalling the company’s long history.

Denomination created a suite of elements for The Caley, all designed with luxury cues befitting a wine of this status. These include a gift box, photo book of Fred’s travels, invitations, brochure, trade presenter and beauty photography.

The tissue paper wrapped around the wine details the destinations and journeys of Fred’s travels between 1893 and 1894. Featuring the Caley family crest, the packaging uses sculptural embossing and overprinting.

Rowena Curlewis, CEO Denomination, says: “For Yalumba, The Caley is a wine that has been waiting to be made for well over a century. For us The Caley was a design project well worth waiting for. We love the way the company’s heritage and the story around Fred plays out on both pack and the rest of the collateral.

“The attention to detail we put into the packaging design illustrates the quality of this wine to great effect and boasts a compelling backstory to spark interest with consumers.”

Renowned wine writer James Halliday adds: “Its [The Caley’s] packaging outdoes any red wine in the Australian market today.”

The Caley launched on May 12th – the 124th anniversary of Fred Caley Smith’s arrival in San Francisco.

Aina is a family Kombucha brewery, a probiotic beverage of the fermentation of green tea in a symbiotic culture of bacteria and yeast. Known as the "SuperFood" of the beverages it is very tasty and refreshing besides bringing many health benefits.

I was invited to create the visual identity and packaging for this family brewery located at Lagoa da Conceição in Florianópolis. The name Aina means land in Hawaiian and natives see their identities and wellbeing entwined with the land, and so respecting it and living in it are of the utmost importance and that was the main reference to create the visual identity and product.

Their product should be packaged in amber glass bottles that have brightness protection, most indicated for this kind of beverage. The challenge was to create a label to be used this amber bottle commonly used for beer that differed from beers at the market and was attractive at shelf.

Tropical fruit, green sparkles, smell of strawberries, freshly cut flowers and nuts. It is not a party, but the aromas and flavours of Mimbo are cause for celebration. All the places are idyllic with this Rioja wine thought for the young people. That is something that is reflected in his Bordeaux bottle with icons that take you to the beach with white Mimbo, or to the mountain with rose Mimbo. The two-ink silkscreened bottle lets you see the beautiful color of the wine and in addition, its vinolok stopper allows it to be reused once it is empty.

Pawsh is a special line for pets, canines and felines that offer high-quality products, made especially for those who like to pamper their pets.

We wanted our design to look sophisticated. Our intention was to make the look of the packaging feel high-class by using mainly typography (inspired by specialty tailor shops). We chose two colors to differentiate each of our products; dark blue for canines and dark red for felines. The main typeface of this brand is the Hoefler Text family because of its classic look. This is meant to elevate the aesthetic of the brand.

We simply printed a set of lines on the inside of each FRAKTA bag turning it from “just” a bag into a product with endless possibilities. It’s pretty much reflecting what the entire product range of IKEA promises. People were now able to turn the bag into items like a baby bib or an apron, picnic mats and even fun items like pet raincoats and camel mounts.

The small change turned a functional product into an effective communication medium without a significant increase in production costs. It communicated IKEA’s core philosophy of making more from less effectively. On top of that it encouraged its audience to share their own ideas with other consumers and the brand.

The strategy was simple: turn IKEA’s biggest seller into a high reach medium that our audience could interact with.

Hatch is a coffee roastery in Toronto that produces ready-to-drink cold brew coffee. Using only high quality, natural ingredients, and a unique, craft-oriented manufacturing process, Hatch aims to bring cold brew coffee from a traditionally niche, but growing market into the mainstream. We developed a clean, contemporary brand identity suggestive of Hatch’s artisanal influences, that appeals to both the coffee connoisseur and the everyday, adventurous coffee consumer. This visual language was carried through to the design of the packaging, which uses bold, illustrative imagery, and also to the design of the Hatch website, where consumers can directly purchase and subscribe to their favourite brew.

More Than Soap is an animal friendly cosmetic brand. They don't use animals for testing. Also they are making hand made soaps with totally organic herbs and oils. My target customers are women that not only care about their beauty but also care about nature and world.

The idea behind More Than Soap is; while producing soaps we have to respect nature, people and animals.

While working on this project, the goal of the packaging was to show animals and nature loves the brand and products. I based the brand's imagery on hand drawn happy animal and fresh fruit illustrations that reflect the handmade nature of the soap.

I prefer using pastel tones and soft colours for showing comfort and relaxation.

The Rocklin team was asked to create cheese wheel packaging for the new brand named Syrnaya Dinastia ("Cheese Dynasty"). The name refers to tradition and continuity of craft, thus it was decided to develop the design in classic, even old-fashioned style.

Cult of labor is the concept behind the stunning engraved illustration, that shows epic cheesemaker — a hero with a mythological power, mastership and passion for his work.

Power of Plant is a new brand from Austria focusing on development of 100% natural products through fair business practices and hand-made production as the alternative to mass industrial process. Starting with hemp oil and aromatic oil immortelle, they will eventually expand their offering to hemp protein powders, aromatic oils and cosmetics.

Most similar products in the health food market rarely invest in quality branding and design, which eventually created an industry of poorly designed natural products, most of which look unprofessional, muddled with "alternative" brands thus suffering from low credibility with mainstream consumers.

In our talks with the client it was decided to make a simple, minimal label which would position the brand within the mainstream, but keep it upscale and credible. It was designed to stand proud on the shelf right next to quality extra-virgin olive oils, for example. Using the branded house model, Power of Plant logo is the carrier of visual identity for all products making it simple and affordable to expand the future line of products.

The logo is a powerful mark which represents the harmony of man and nature. Tree branches, resembling a human with their arms spread and geometric letters P.O.P., symbolizing fruits, are interwoven into a memorable, dynamic logo. Vivid green color is used to show energy/power, with future products having their own vivid color.

Hemp Oil Label was printed in two colors on Tintoretto Gesso with Braille effect varnish to give texture subtle detail.

Following on from the success of Copper House Gin and East Coast Vodka, Adnams has been expanded its spirits range to include Rye. This Rye used is produced locally by Jonathan Adnams on his farm in Reydon which is only 1 mile from the distillery.

Taking a lead from the original two spirits we wanted the Rising Sun and Rye Hill branding approach to fully integrate with the glass bottle.

AMMO means “SHELL” in international communication language. The form, as well as design of the label reminds fighting shells. The ligature MM reminds the attacks directions (the right flank, the centre, the left flank).

Separation in a line is made by the compliance of beer styles to shells types. For example, the most popular craft IPA compare with armor-piercing, Black IPA with APCR shell.

So AMMO beer is like “shells for gamers recharge”. Slogan: “Winners’ beer” (“Beer of winners”).

The stylish packing for a set of bottles has the form of a box for shells and intensifies “warhead” image, improves convenience of transportation and makes “unit of fire” a presentable gift.

Alisan is located at southern part of Taiwan. A must-visit attraction in Taiwan. The sea of clouds and beautiful scenery make people feel like in a wonderland. The design principles for the [Twilight Alisan High Mountain Tea] are based on the different visual scenery in every season. Besides the visual images, the designer add [Tea Zen] ambiance to the product design.

Spring tea is named [Yu Xin Zhai] which means tasting tea with clear minds and refresh the inner spirit. Winter tea is named [Zuo Wang Xiang] which means when tasting tea, do a spiritual communication and find the original intention for doing everything.

For tea lovers, with those two tea can have mind refreshment and feel peaceful. Like [Twilight], like Zen, no complicated feelings, only the truthful inner mind.