Zara Kids Fragrance

May 25, 2017, 11:15 pm

≪ Previous: Twilight Alisan High Mountain Tea Gift Box

Creative Agency: Lavernia & Cienfuegos
Project Type: Produced, Commercial Work
Packaging Content: Fragrance
Location: Valencia, Spain

Packaging for baby fragrances. Inditex (Zara)
ZARA KIDS is a fragrance for children between the ages of 3 and 14. We were asked to come up with two illustrations/characters that were fun and attractive, spoke to a child’s visual language and that also clearly differentiate boys from girls. We created a bunny and a robot with carefully selected colour palettes to fulfill these requirements. In addition to this solution, we had a special interest in giving the characters on the packaging a playful spin (literally) instead of just being attractive protective casing that is thrown away once opened. We came up with the idea, through using cardboard tubes, to rotate the lid so that the eyes of each character changes with each turn. A nice little touch is that the positioning of the lids is not fixed to the base of the tube, which means that each reference lines up differently at the point of sale.

↧

Tocco Farm

May 28, 2017, 8:18 pm

≫ Next: Basic Naturals

≪ Previous: Zara Kids Fragrance

Creative Agency: Concept Store
Graphic designer: Marco D'Aroma
Project Type: Produced, Commercial Work
Client: Tocco Azienda Agricola
Location: Pescara, Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Glass
Printing Process: Screen printing

A newly-done project boasting a strong visual effect, which reflects the young and dynamic feature of this enterprise. The restyling of the corporate image improves the brand awareness and ranks the identity elements correctly.

↧

Basic Naturals

May 28, 2017, 8:19 pm

≫ Next: Cretan Honey

≪ Previous: Tocco Farm

Designer: Sophia Georgopoulou
Copywriter: Konstantinos Kontinos
Photographer: George Pavlakos
Project Type: Produced, Commercial Work
Client: Basic Naturals
Location: Athens, Greece
Packaging Contents: Cream, oil, cosmetics
Packaging Substrate / Materials: Plastic, glass

The Brief
To create the brand identity of Basic Naturals, a brand new series of 100% natural handmade skin care products. Crafted in small batches in Connecticut, USA, Basic Naturals use only the finest organic ingredients Nature has to offer and are created exclusively on the basis of time-proven, mild production techniques.

The Design Concept & Design
Given the brand name, our design strategy was based on the vision and passion of the brand's founder, Yaniv Ben-David. The spark came from the inspiration he drew from Mother Nature, followed by his pledge to strictly stick to what Mother Nature only knows best.

The visual identity and label design of the brand had to respect its origins and sufficiently reflect the philosophy behind it. And so it does. The primary colours are evidently earthly – ochre and black take center stage. The typography employed denotes a handwriting style, while still being clear, simple and very legible. The brand’s logo incorporates in the word ‘BASIC’ the element of a flower pot in the shape of an inverted ‘A’ – the Calendula flower in the pot, constituting a wink to the first product created, based on this very plant. Finally, the design of all individual products integrates an original pictogram-illustration that relates directly to what the product is and does.

Direct, stripped-down and uncontrived, accessible and down-to-earth, the brand’s visual language does indeed justice to its story, philosophy and values – carrying its message across in an unmistakably clear way.

Basic Naturals - From Nature with Love!

↧

Cretan Honey

May 28, 2017, 8:20 pm

≫ Next: Scarpato Wine

≪ Previous: Basic Naturals

Creative Agency: Leftgraphic
Project Type: Produced, Commercial Work
Client: Cretan Honey
Location: Crete, Greece
Packaging Contents: Honey
Packaging Substrate / Materials: Glass, wood

A bold and special approach
No element referring to honey was used in the packaging design. The illustration was based on the free rendering of a fresco of the Minoan era. We used intense earthy colors that, combined with the use of the wooden lid, make up the very intense and distinct visual identity of the product.

↧

Scarpato Wine

May 28, 2017, 8:21 pm

≫ Next: Best Quality Hamburgers

≪ Previous: Cretan Honey

Designer: Vitor Scarpato
Product Photography: Fabricio Sombrio
Project Type: Produced, Commercial Work
Client: Scarpato Wine
Location: Tubarão, SC, Brazil
Packaging Contents: Craft Wine
Packaging Substrate / Materials: Textured Paper
Printing Process: Digital Printing

From the third generation of Italian immigrants in Brazil, Valentim Scarpato spent years crushing grapes during his childhood to help his grandfather in wine production. After 50 years he decided to continue the family tradition. As soon as he retired from the blacksmith profession in 1998, he began to produce craft wine to pass the time. Valentim used to produce 2,000 bottles per season, which were sold only to his friends.

Today at the age of 94, he can't help to produce anymore. But with the knowledge over the years, his sons are keeping the family tradition. To this special edition of only 600 bottles, I was asked to translate the history on the label without look like an old or historic wine.

↧

Best Quality Hamburgers

May 28, 2017, 8:22 pm

≫ Next: Bonpair

≪ Previous: Scarpato Wine

Creative Agency: Yuma comunicazione
Project Type: Produced, Commercial Work
Client: Centro Carne Srl
Location: Ascoli Piceno, Italy
Packaging Contents: Meat
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

A modern packaging but at the same time linked to tradition.

This is the new line designed and designed by Yuma for the new Best Quality brand of Centro Carne Srl. Dedicated colors for every type of meat tied with a unique and elegant graphics. Highlights the Italianity of the product with significant graphic elements. An elaborate packaging that has led the yuma staff to a unique achievement for the world meat market.

↧

Bonpair

May 28, 2017, 8:23 pm

≫ Next: Montblanc

≪ Previous: Best Quality Hamburgers

Creative Agency: Communal
Creative Director: Luis Othon
Project Type: Produced, Commercial Work
Client: Bonpair
Location: Monterrey, México
Packaging Contents: Socks
Packaging Substrate / Materials: Paper
Printing Process: Offset printing 1 color

Bonpair ir a product brand focused solely on an evolving collection of high quality socks. For this project Communal provided an integrated brand that lives in diverse contexts including packaging, stationary, editorial, product and textile design. We designed a clean and austere identity leaving the design of the socks to speak above anything else.

↧

Montblanc

May 28, 2017, 8:27 pm

≫ Next: A Taste Of Redemption (Student Project)

≪ Previous: Bonpair

Creative Agency: Rocklin
Project Type: Produced, Commercial Work
Client: Mir Vkusa
Location: Israel / Poland
Packaging Contents: Cheese

Montblanc is a new brand of cheese produced in a shape of traditional square cheese blocks.

The Rocklin team created a special romantic legend — a sort of "brand's mythology". One can imagine such a story: Europe; early age of aeronautics; a brave man is sent on a balloon trip... Somewhere around Mont Blanc he stops for a rest (say, in a tiny Alpine village), and he is lucky to taste the local Montblanc cheese. The taste of this cheese will remain for years as a remembrance of the journey.

The visual concept is created in a highly detailed and exquisite vintage style, reminding somehow the world of Jules Verne and this amazing epoch in the European life.

↧

A Taste Of Redemption (Student Project)

May 28, 2017, 8:28 pm

≫ Next: Boulevard Paris

≪ Previous: Montblanc

Designer: Smrithi Kumar
Project Type: Student Project
School: Northumbria University
Course: B.A. (Hons)Graphic Design
Tutor: Andrew Frith, Andy Reay, Mike Pinkney
Location: Newcastle upon Tyne, UK
Packaging Contents: Whiskey
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing, Embossing

Brief: Create a brand personality and identity system for a new whisky that is hitting the market in the UK next year. It’s called Elephant Whisky. Elephant differentiates itself by being distilled only in India and is one of the very few Indian Whiskies imported into this country. Extend the brand into the physicality of it’s packaging and environment with due consideration to target audiences and any rituals that may be associated/appropriate and probably differentiate between the two products and potentially different target audiences.

A unique whiskey, hand-crafted with compassion, matured to perfection , tasted and blended by experts for one purpose - To reunite kin, companions and nations.

We bring to you Elephant Whiskey from the war-grounds of Kalinga. It is not just a drink, it is a testimony against war.

The brand identity and packaging has been devised keeping the brand values and personality in mind, while also making sure it integrates with the brand story. A story of two warring armies who change their ways after witnessing an act of utmost compassion by the war elephants and decide to make a drink to honour them.A local brew - a rich whiskey, spicy like pepper in the throat at first and then mellow and intriguing, just like the history of this region.

There are two products - A 20 year Single Malt and a Blended Whiskey. The target audience for both - An elite upper class of individuals who care and dare to change the world. They are passionate, zealous and honourable.

↧

Boulevard Paris

May 28, 2017, 8:43 pm

≫ Next: Pure Yoghurt Beverage

≪ Previous: A Taste Of Redemption (Student Project)

Designer: Onss Mhirsi
Photographer: Danaé Brucelle
Project Type: Produced, Commercial Work
Client: Ali Azzabi
Location: Paris, France
Packaging Contents: Perfume
Packaging Substrate / Materials: Paper
Printing Process: Gold & black foil stamping, offset printing

Boulevard is a new Parisian fragrance collection. Boulevard's goal is to share the atmosphere of a vibrant and inspirational city such as Paris, with the rest of the world. This brand offers its customers, an olfactory trip to the capital of France. When thinking of Boulevard, Elegance, quality, passion and discovery are the words that come to mind.

With fragrances inspired from iconic spaces such as Palais Royal, Voltaire, Notre-Dame, Pont-Marie or Haussmann, Boulevard gives the opportunity to travel throughout the city of lights.

↧

Pure Yoghurt Beverage

May 28, 2017, 8:46 pm

≫ Next: Sacred Spirits Company’s English Whisky Liqueur

≪ Previous: Boulevard Paris

Creative Agency: Ewens
Project Type: Produced, Commercial Work
Client: Pure Dairy
Location: Hull, UK
Packaging Contents: Yoghurt Beverage
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Pure is a new venture from one of the north of Englands leading dairy producers. Pure is a range of naturally flavoured nutrient enhanced yoghurt beverages with added vitamins and minerals for specific health benefits. The brand is launching with 3 products, with 3 different health benefits, fatigue recovery, cognitive function and energy & metabolism support.

↧

Sacred Spirits Company’s English Whisky Liqueur

May 28, 2017, 8:47 pm

≫ Next: Mingle

≪ Previous: Pure Yoghurt Beverage

Creative Agency: Hart & Jones
Project Type: Produced, Commercial Work
Client: Sacred Spirits
Location: Bath, UK
Packaging Contents: English Whisky Liqueur
Packaging Substrate / Materials: Glass
Printing Process: Digital printing

Hart & Jones have developed the brand platform, brand identity and packaging for Sacred Spirits Company’s English Whisky Liqueur, launching in the UK, US and Europe this year.

Sacred are well known for their award winning, small batch, aromatic gins, vodkas and vermouths. Proud to distill and hand finish each element at their Highgate microdistillery, this pioneering London team set their sights on applying their skills to a Whisky liqueur and recruited design agency Hart & Jones to tell their story.

Simon Jones, co-founder of Hart & Jones, commented; “There are a wealth of individual messages around a brand as differentiated as Sacred’s whisky: its Highgate provenance the eccentricity of the people behind it, all combined with the curious botanicals and production methods. However we didn’t want yet another over-complicated ‘storytelling’ brand but an iconic presence that hints at all the mysteries without spelling them out.”

Sacred have a strong presence in the top tier on trade and so standout at back of bar was vital. Hart & Jones crafted an iconic butterfly that displays across two bottles to symbolize the unique brand components.

Sacred’s English Whisky Liqueur is first aged in bourbon casks and finished by hand in Spanish PX sherry casks by Ian Hart at the Sacred Microdistillery in London’s Highgate.

“From the moment we saw Ian’s still, we knew we had to seize the eccentricity, craft and enthusiasm it provoked” says Chris Hart, creative partner but no relation to Sacred’s owner. “Our team have created a visually arresting pack which is both curious and beautiful, capturing the intricacies of this exceptional product and is perfect for Sacred’s premium positioning”

“There are exciting opportunities for whisky at present” believes Ian Hart, “we expect to see trends such as no age statements, flavoured whiskies and unique origins, gaining momentum in 2017, and with the first London bottled English Whisky Liqueur we hope we are leading the way into undiscovered territory.”

Sacred’s co-founder, Hilary Whitney, adds “Hart & Jones immediately impressed me with how quickly they got to the heart of our concept and then subsequently translated this into a compelling brand identity and iconic pack design”.

Sacred’s English Whisky Liqueur, the first of three whiskies by Sacred, officially launches Autumn 2017 and will be exclusively available at specially selected outlets from May 2017.

Hart & Jones are a branding and packaging design agency, who encode design with messages and images that resonate.

↧

Mingle

May 28, 2017, 8:50 pm

≫ Next: Pleonta

≪ Previous: Sacred Spirits Company’s English Whisky Liqueur

Creative Agency: Domino Communications
Graphic Designer: Miljana Stefanović
Photographer: Ana V. Đurđević , Ana Blažić
Project Type: Produced, Commercial Work
Client: Mingle
Location: Belgrade, Serbia
Packaging Contents: Extra Jam
Packaging Substrate / Materials: Glass
Printing Process: Digital printing

Mingle extra comfiture is 100% natural, offering a surprising combination of unique flavours that tickle your fancy. Mingle spreads contain a high percentage of fruit (70%) and they are ideal for a morning spread, chocolate treat dips, spoon licking, for mingling with cheeses and good company. There are no limits!

APRICOT, GINGER AND MENTA
An unexpected avalanche of powerful taste! Juicy apricot, spicy ginger and refreshing mint on their quest for experienced gourmets. Do not resist. Satisfaction is coming for you, to whisk you away to its empire!

STRAWBERRY & BALSAMIC
Seduction has a new dimension now. If the sweet romance isn’t enough, add a little bit of surprise. The mildly tart note of the balsamic triggers the sweet taste of strawberries. The attraction of these opposites is fatal!

CHERRY & RUM
The best nutrients from cherries swooned before the power of rum! The pure passion of this irresistible combination comes from the purple colour and the taste of cherries covered in rum, as well as its warmth. Love is everywhere!

MINGLE RASPBERRY
Enjoying the simplicity. In the kingdom of tenderness, opulent with red gold -a delicate sweet-sour taste of the juiciest raspberries awaits.Let it rule your heart!

MINGLE RED MIX
Unbeatable vitamin delight that inspires optimism. Throw yourself right into the fire, plunge into the sunset, dance until early morning. Let the passion blaze, and let the laughter echo down the street!

MINGLE BLACK MIX
Wild, refreshing combination of forest fruit and berries. Get lost in the dark forest. Dance a mystical dance among wild blackberries, raspberries and blueberries. With the darkness the adventure begins.

MINGLE PLUM & COCOA
The castle in which pure luck is trapped. Antioxidants from plum and cocoa ingredients – the guardians of the gates of your heart. The ark that hides nutritionally most valuable cocoa beans and beneficial ingredients of ripe plums.

Be imaginative! Go mingle!

↧

Pleonta

May 28, 2017, 8:51 pm

≫ Next: The Breakfast Game (Student Project)

≪ Previous: Mingle

Creative Agency: Prompt Partners
Executive Creative Director: Nonpakorn Thiapairat
Project Type: Produced, Commercial Work
Client: Pleonta
Location: Bangkok, Thailand
Packaging Contents: Snack
Packaging Substrate / Materials: Foil

Pansib is an traditional Thai snack and seemly old fashion for teenage. However it's a heritage of Thainess and the taste really makes everybody can't stop eating.

Our mission is revamp it and is suitable for the modern age.

Then Now Next is our unique design strategy; Then is bringing a heritage of Thai to Now and carry on this Thai snack to the Next generation.

↧

The Breakfast Game (Student Project)

May 28, 2017, 8:54 pm

≫ Next: Soomochi Tea (Student Project)

≪ Previous: Pleonta

Designer: Kwan Emily
Project Type: Student Project
School: The Hong Kong Polytechnic University
Course: BA (Hons) in Communication Design
Location: Hong Kong
Packaging Contents: Egg
Packaging Substrate / Materials: Craft Paper, paper

“The Breakfast Game” is an egg package design which can be put on the dining table and encourage people to have breakfast every morning. People can spin the box and choose the door of egg that they would like to have on that morning, and cook the egg with the corresponding food that was labeled on the door of the box, such as beans, waffle and milk etc.

The shapes of the doors and handles are in an egg shape in order to coherent with the egg packaging and also increate its playfulness. I want my package can raise people’s awareness on having a full breakfast everyday and emphasise the important of it, as many people nowadays ignored the importance of having a full breakfast everyday and always finish it quickly and casually.

↧

Soomochi Tea (Student Project)

May 28, 2017, 9:14 pm

≫ Next: Pop Tomatoes!

≪ Previous: The Breakfast Game (Student Project)

Designer: Victoria Kasatova
Project Type: Student Project
Course: Communication design
School: HSE art and design school
Packaging Content: Tea
Location: Moscow, Russia

Such concept is based on extraordinary new product — lettuce which never been used in tea in general. This drink has a restful effect what is useful in our hard daily life. Tea can help to fight with tiredness and stress and this is totally bio product.

Drink was created by two special recipes: hot one (evening-night) has calming effect, cool (morning) — fresh and healing effect.

I took sumo wrestler as an idea of strong and healthy man who also needs some rest and serenity in life.

↧

Pop Tomatoes!

May 28, 2017, 10:52 pm

≫ Next: KaiMon Tea

≪ Previous: Soomochi Tea (Student Project)

Creative Agency: nju: comunicazione
Project Type: Produced, Commercial Work
Client: Italianavera
Packaging Content: Canned tomatoes
Location: Italy

For Italianavera, we designed a new line of cans that contain a selection of her tomatoes Spunzillo, Corbarino, San Marzano DOP and other varieties of Campania. The packaging are coordinated to give liveliness and vivacity to an overall vision. The final result is a POP tomatoes.

↧

KaiMon Tea

May 29, 2017, 12:07 am

≫ Next: BIBA Beer (Student Project)

≪ Previous: Pop Tomatoes!

Designer: Erica Su
Project Type: Produced, Commercial Work
Packaging Content: Chinese tea
Location: Taipei, Taiwan

KaiMon | Taiwan Tea House Spring Gift Box
This brand services different areas tea in Taiwan since Taiwan is the hometown of high quality tea.

“KaiMon” in Chinese means “Open Door”. It describes the warmth feeling of “open door and come home”. Color and texture design is to blessing, also give thanks to mountains that cultivate tea. The idea is using clean geometry shapes to represent the tough of mountain.

Wash -colors represent vibrant life of spring. Use three elements of mountains: wind, water and sun to design three small boxes inside the package. Boxes can be flexible used for tea or different tea cake. Rounded paper design for boxes reduce printing process and keep eco -friendly. Connect the idea of blessing and thanks to mountains.

↧

BIBA Beer (Student Project)

May 29, 2017, 8:15 pm

≫ Next: Simple Smart Modular

≪ Previous: KaiMon Tea

Designer: Lola Téllez
Project Type: Student Project
School: Facultad de Bellas Artes
Course: 4º
Tutor: Gema López
Location: Salamanca, Spain
Packaging Contents: Beer
Packaging Substrate / Materials: Glass
Printing Process: Digital Printing

Biba is a new beer that has brought to the market as a well-known beer brand. Aiming to address a broader audience, Lola Téllez aims for a current, fresh and modern image for the brand.

To realize the corporate image, Lola Téllez has based on the concept of beer foam. She designed a handmade typography, kind, which refers to that concept of foam. It gives you a fresh, fun and casual air that is present in the brand philosophy. It aims to connect emotionally with your audience through positive messages, fun, tolerant, carefree, etc.

This typography will be the central axis on which the whole corporate identity will be articulated. On the other hand, I have selected a color palette based on a study of the different shades of beer.

↧

Simple Smart Modular

May 29, 2017, 8:16 pm

≫ Next: Spelta Craft Beer

≪ Previous: BIBA Beer (Student Project)

Creative Agency: talc design studio
Project Type: Produced, Commercial Work
Client: D-mod
Location: Athens, Greece
Packaging Contents: Table Lamps, Floor Lamps
Packaging Substrate / Materials: Paper
Printing Process: Box manufacturing

Dmod design and produce furniture, light fixtures and objects. The characteristics that define their creations is the use of raw materials (wood, steel, cement), modularity, customizability and the promotion of the element of usability through basic structures.

We proceeded with the same values in designing a series of packaging for their objects.

Counter intuitively, the first decision made was that any packaging solution should include the support needed in order to be transferred by the client (without the need of a bag). By studying the center of gravity in conjunction with the basic lines defined by the objects, the packaging was “built” while keeping in mind the various shapes and sizes of lamp choices (3 different options). Thus the exterior of each box was shaped according to the various needs of the internal arrangement.

In all cases the result is sculptural, centered on the form and the use. The surfaces are raw and the design is deliberately focusing mainly to box manufacturing.

↧