T.O.S. Distillery

March 26, 2019, 9:35 pm

≪ Previous: Domovina Slovak national spirit

Design: LINEA - The Spirit Valley Designers
Project Type: Produced, Commercial Work
Client: T.O.S. Distillery
Location: France
Packaging Contents: Spirits
Packaging Substrate / Materials: Glass, paper

In a next-gen laboratory spirit, the French distillery T.O.S. created a range of new spirit drinks: ARTESIA (its whisky), HUMULUS (its beer eau-de-vie), BOUTEFEU (its genever made from grains) and GOHELLE (its gin). The distillery started from scratch and entrusted LINEA Agency with the whole identity line: from the definition of its territory of expression, to its brand identity and range creation. All the means of expression have been thought to support the innovative and craftsmanship spirit of the distillery and enhance its local heritage (les Hauts de France).

The bottle design, common to all four spirits, is an original creation. With a masculine and neo-retro look, the handcrafted side is revisited seeking inspiration in whisky codes and former French spirits. Moreover, the bottle is entirely customized with a neck with gadroons, glass relief and a generous concave bottom. The bottle cap is made of wood and screen printed with the gold logo of the distillery. Two different labels are included: the first one, like the ring of a cigar, is a common element to the brand and assert the distillery history. The second one is more telling and reveals the uniqueness of each quality.

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Les Petits Prödiges

March 26, 2019, 9:35 pm

≫ Next: SmashMallow

≪ Previous: T.O.S. Distillery

Design: Extreme Agency
Creative Director: Florence Verne
Photographer: Jean-Marc Roy
Art Director & Shooting Stylist: Heidi Vigroux
Graphic Designer: Charles Pellerin
Senior Graphic Manager: Olivier Testu
Account Director: Laurence Bourlet
Account Manager: Sara Estivill
Project Type: Produced, Commercial Work
Client: Les Petits Prödiges
Location: Clichy, France
Packaging Contents: Eco-responsible deodorants, cotton flower, charcoal, lemon
Packaging Substrate / Materials: 100% natural, plastic free, cruelty free

Les Petits Prödiges, a young French care brand, chooses Extreme agency for the packaging design of its new range of 100% natural, made in France and eco-responsible deodorants.

The brand has just successfully closed a crowdfunding campaign on Ulule, with a total of more than 3,500 presales and a target reached over 1,180%! The products are now in production and will be put on sale from April on the brand's website and in partner concept stores.

The agency has created a graphic design combining colorful pastel patterns and illustrations that remind natural ingredients used in each reference: cotton flower, charcoal and lemon. The naive lines express the playful personality of the brand. The creative ambition was to find a symbiosis between an attractive, trendy, feminine design and the efficiency reassurance of this product in the hygiene category.

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SmashMallow

March 26, 2019, 9:38 pm

≫ Next: Dante Wine

≪ Previous: Les Petits Prödiges

Agency: Hatch
Design Director: Javier Garcia
Direction: Nicole Flores
Designers: Kelly Wahlstrom, Pear Weerawong
Illustration: Owen Davey
Project Type: Produced, Commercial Work
Packaging Content: Snacks
Location: San Francisco, CA, USA

SmashMallow is a premium snacking marshmallow made with Organic and all-natural ingredients.

We rooted the brand in adventure, each flavor transports you into a world of whimsy. We created new worlds for every flavor, every theme was thought out before designing.

The project consisted of strategy, naming, visual identity, packaging, product photography, marketing and social media assets.

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Dante Wine

March 28, 2019, 12:59 am

≫ Next: Naturel Fasthair

≪ Previous: SmashMallow

Design: Alessandra Alberico
Project Type: Concept
Location: Padova, Italy
Packaging Contents: Wine, drink
Packaging Substrate / Materials: Glass, paper

This is a packaging proposal for an Italian wine produced in the province of Padua for export and sale in China. The main theme was requested by the customer: Dante Alighieri. Known Italian author, considered the father of the Italian language. The final packaging was proposed in 3 variants: Red, Cabernet, White.

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Naturel Fasthair

March 28, 2019, 1:00 am

≫ Next: Elanör

≪ Previous: Dante Wine

Design: OTERO brand&brands
Project Type: Produced, Commercial Work
Client: NATUREL Cosméticos
Location: Bogotá, Colombia
Packaging Contents: Shampoo, capillary treatment, hair tonic
Packaging Substrate / Materials: Plastic, aluminum sachet
Printing Process: Flexography, offset printing

Naturel cosmetics is a Colombian brand specialized in the care and nutrition of hair, all its components are 100% natural with extracts and specialized oils in the scalp and hair fiber that repair, care, prevent hair loss and accelerate hair growth.

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Elanör

March 28, 2019, 1:00 am

≫ Next: Armistice Brewing

≪ Previous: Naturel Fasthair

Design: Odillon Piassa
Project Type: Concept
Location: Varginha, Brazil
Packaging Contents: Cosmetic
Packaging Substrate / Materials: Paper
Printing Process: Offset

From the beauty of the celebrities and the colors they emanate, Elanör (It says "Elanoer" in English) makes its glamour the source of inspiration for all beauty professionals. This permanent hair color system is capable of surprising even the most demanding of the professional market due to its composition, differentiated texture and superior result.

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Armistice Brewing

March 28, 2019, 1:00 am

≫ Next: Nourishables

≪ Previous: Elanör

Design: Xiao Jia
Project Type: Student Project
School: Academy of Art University
Course: Package Design 3
Tutor: Thomas McNulty
Location: San Francisco, USA
Packaging Contents: Beer
Packaging Substrate / Materials: Paper, glass
Printing Process: Ink-jet printing

Armistice Brewing Company is a sibling-owned beer company that was established in Richmond, California in 2012. I redesigned the current beer label by using different colors to present the beer flavors. I went to that store and took a look at their environment. Then, I drew an illustration based on their brand, changing the color for each beer label. I also used the typeface Din to make the content clear.

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Nourishables

March 28, 2019, 1:00 am

≫ Next: TRICE - Tea & Health

≪ Previous: Armistice Brewing

Design: Stratedgy
Project Type: Produced, Commercial Work
Client: Nourishables
Location: Mumbai, India
Packaging Contents: Healthy foods
Packaging Substrate / Materials: Aluminium
Printing Process: Digital printing

When Pooja Makhija decided to venture into healthy snacks the brief was simple and straightforward, to keep it “honest to goodness”

Logo Creation:
We zeroed in on a brand identity that is bold yet the rounded font gives a sense of innocence and freshness. The logo itself symbolises - healthy, happy and goodness.

Colour Story:
Nature presents to us a colour palette in it’s most natural and high definition form. Taking inspiration from the various hues in the sky during sunset and sunrise we devised a colour story and divided it into colour patches for each of the variants. The seamless transition from one colour to another shows how nature strikes it’s perfect balance and harmony in colours.

Iconography:
The simple yet informative iconography reasserts the brand values and is used to attract attention to details without it being too wordy for a customer to read through.

Seal of goodness:
Pooja Makhija, the name itself is a brand in the market. Her word has become synonymous to health and goodness amongst the customer, thus a stamp on the packaging was designed to authenticate the ‘honest to goodness’ motto that the brand ‘nourishables’ stands for.

It’s a mark of promise, quality and genuinely healthy product from Pooja Makhija herself.

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TRICE - Tea & Health

March 28, 2019, 1:01 am

≫ Next: Flipz Redesign

≪ Previous: Nourishables

Design: Stratedgy
Project Type: Produced, Commercial Work
Client: Trice
Location: Mumbai, India
Packaging Contents: Tea
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

When we were approached by Trice Tea for redesigning their packaging, we were ecstatic! The company offers amazing tea and is a heritage brand, but it was presented merely as a line of stand alone products packaged in a clutter of information and colour.

The brief was simple - to introduce a line of sophisticated packaging that is in sync with modern packaging guidelines and design standards, without compromising on the mandatory information to be placed on the every pack.

The Challenge:
With a large number of more established players in the market, with a much more refined aesthetic, the mission was to portray the heritage brand (Trice was established in 1896!) in a new light. We were to present a melange of expertise and freshness to connect with consumers.

The brief clearly underlined the importance of conveying all information in a simple, and straightforward manner. With 11 variants, all having a unique and exotic mix of ingredients, we needed to think beyond front and back of pack structures.

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Flipz Redesign

March 28, 2019, 1:01 am

≫ Next: Chiyonokame

≪ Previous: TRICE - Tea & Health

Design: Anthem
Project Type: Produced, Commercial Work
Client: Pladis
Location: UK
Packaging Contents: Pretzels
Packaging Substrate / Materials: Plastic

Anthem Worldwide, the global creative agency, has continued its partnership with pladis, the global snacking company behind some of the UK’s most-loved snacks, to develop packaging designs for an exciting new special edition variant for Flipz, the chocolate covered pretzel snack.

Building on the unicorn craze that has swept the country, pladis UK&I have responded to the popularity of the mystical animal by launching Flipz Unicornz; crunchy, salty pretzels with smooth purple fudge flavour coating, drizzled with Unicorn magic. Launching to coincide with Asda’s ‘Unicorn Aisle,’ Flipz Unicornz follows the same great recipe as the original milk and dark chocolate Flipz but with a magical twist that’s Instagram-worthy.

James Milburn, Account Director at Anthem commented: “We’re really excited to launch Flipz Unicornz which are right on trend for all those completely under the spell of the unicorn craze. The Flipz brand is loved by snackers and we hope that our magical, rainbow hued limited-edition pack design will surprise and delight all consumers.”

Sarah Horowitz, New Ventures Business Unit Director at pladis UK&I added: “By tapping into consumers’ continuing craze for all things unicorn, the new limited edition Flipz Unicornz packs give us the opportunity to continue raising the brand’s profile in the UK. The standout pack design really brings the product to life, giving consumers the chance to bring a bit of the magic into their homes! ”

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Chiyonokame

March 28, 2019, 1:02 am

≫ Next: TONIQ

≪ Previous: Flipz Redesign

Design: Yuta Takahashi
Project Type: Produced, Commercial Work
Client: Chiyonokame
Location: Ehime, Japan
Packaging Contents: Japanese Sake
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Digital printing

We have redesigned the seasonal sake "Hime Nigori" and "Hime Hanabi" from sake brewery Chiyonokame (Thousand years turtle) in Ehime, Japan. Established in 1716, Chiyonokame is a brewery with over 300 years of history. While we pay respectful tribute to the rich history of Japanese sake culture, we have also created a new Japanese sake design to match the modern scene.

Our symbol is inspired by a turtle facing us, grains of rice and a rice paddy. The white label is reminiscent of rice grains, and we created a simple typography that matches the blank space no matter what scenery is paired with it. The pink glass represents blooming sakura, and the blue glass is symbolic of the sky and sea during the summer; the frosted glass bottle evokes the imagery of a fine Japanese sake.

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TONIQ

March 28, 2019, 1:03 am

≫ Next: Antiga

≪ Previous: Chiyonokame

Design: Pearlfisher
Founding Partner & CCO: Jonathan Ford
Pearlfisher, Founding Creative Partner & CCO: Karen Welman
Pearlfisher Founding Partner & Chief Executive Officer: Mike Branson
Pearlfisher, Design Director: Hamish Campbell
Senior Designer: Christiana Theophanopoulos
Project Type: Produced, Commercial Work
Client: TONIQ
Location: London, United Kingdom
Packaging Contents: Sparkling Coconut Water
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

The striking and purposeful identity for new intelligent coconut water brand, Toniq, challenges an unadventurous sports drinks category to quench the thirst of a wellness-driven consumer.

Health & fitness guru, Zana Morris, pioneered the concept of the intelligent gym - with The Clock and The Library. As part of an ongoing partnership, Pearlfisher created the brand identity and design for innovative sparkling, vitamin-packed, premium coconut water brand, Toniq.

The ‘IQ’ of the name establishes the idea of the power to be found in this intelligent coconut water. The unique, embossed feather identity symbolises the light, feathery feel of coconut and the lighter nature of the drink with the premium and sustainable brown bottle reflecting the shell of a coconut. Toniq creates a new drinking experience led by the bottle in the hand to secure dynamic entry into the wellness space and across categories.

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Antiga

March 28, 2019, 1:03 am

≫ Next: T - Organic Blends of Fine Tea

≪ Previous: TONIQ

Design: Chavo Roldán
Project Type: Concept Proposal
Client: Antiga
Location: Valencia, Spain
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

The design of the Antiga label, a craft beer, made without additives, is a design based on type boxes and export stamps. A tribute to American producers who circumvented the dry law at the beginning of the 20th century. An old but modern beer.

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T - Organic Blends of Fine Tea

March 28, 2019, 1:03 am

≫ Next: Diamond Grains Surprise Box

≪ Previous: Antiga

Design: Stratedgy
Project Type: Produced, Commercial Work
Location: Mumbai, India
Packaging Contents: Tea
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

On the eve of our 10th year in the design industry, we, at Stratedgy created a self promotion project. We decided to break things down, personify, and provide insights into the what, why and how of who we are.

The Challenge:
We wanted to create something that was unique, memorable, and something very closely related to design. Moreover, as a giveaway, we had find a product that would add value to the recipient.

The Insight:
We are an Indian company, talking predominantly to an Indian audience. We decided to go back to our roots. Delving into Indian mythology, one of the concepts that stood out the most was that of cyclical time or the Wheel of Time– called Kalachakra in Sanskrit. It defines time as cyclical - consisting of repeating ages. Our journey led us to draw an analogy with the process of design, leading to the Idea of ‘The Dual Nature of Design’.

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Diamond Grains Surprise Box

March 28, 2019, 1:04 am

≫ Next: Morshynska “Voice of Water”

≪ Previous: T - Organic Blends of Fine Tea

Design: Prompt Design
Project Type: Produced, Commercial Work
Client: Brunchtime Co., Ltd.
Location: Bangkok, Thailand
Packaging Contents: Cranberry coated chocolate
Packaging Substrate / Materials: Paper, Foil
Printing Process: Offset

During Christmas seasons every year, most brands usually boost their holiday sales by releasing many festive limited editions. This year the brand-Diamond Grains has introduced the specially dried selected cranberry coated with Belgian chocolate.

Our task is to add a double surprise to our customers' celebration who unbox our Diamond Grains gift set. Not only for his own entertainment but also he can share his charitable contributions to the underprivileged through World Vision Foundation.

Challenge: The concept is realised by developing a new unique packaging structure with the look of a simple box. Within the box there is an instruction sheet explaining how to make easily a "Tree of Hope" which is a small Christmas tree that is able to decorate anywhere you like during the season.

Result: This Diamond Grains-Christmas Limited Editions flew off the shelves and were sold out within 15 minutes. The customers' feedback reflected their surprise and impressions of enjoyment they played with this little thoughtful tree. Moreover the customers have joined the donations through World Vision Foundation.

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Morshynska “Voice of Water”

March 28, 2019, 1:05 am

≫ Next: P_21+ Cosmetics

≪ Previous: Diamond Grains Surprise Box

Design: Reynolds and Reyner
Project Type: Produced, Commercial Work
Client: Morshynska
Packaging Content: Drinking water
Location: Ukraine

Morshynska “Voice of Water”: Limited edition water labels design

The first symphony of natural water, created together with the well-known Ukrainian musicians The Maneken, Onuka, Dakha Brakha, Katya Chilly and the “Morshynska” brand will be performed as part of the unique project “Voice of Water”. The realized idea is one-of-a-kind musical instruments that sounded exclusively due to the strength and energy of natural water. All the magic of sound and beauty of the Carpathians are transmitted by a video clip, which was filmed in 12 picturesque locations throughout Western Ukraine.

Within the project a limited series of labels and decor for glass bottles “Morshynska” were released and the Key Visual was developed for additional communication with the consumer. The main task is to show the beauty, strength and soul of the Carpathians - the birthplace of “Morshynska” organically combining it with music. The synergy of nature, water, human and sounds inspired to create a unique image for the design of the entire line and printed materials.

In the center of the label's composition is an equalizer, which has a dual meaning. The landscape of the Carpathians with its unique landscape of mountains, fir-trees and natural water, through which nature reflects on the water surface that gives a visual effect of the sound track. The equalizer image recreated an excerpt of a music track and with the help of the QR-code located on the label on the right, you can hear the true "Water Voice" - a symbiosis of natural water "Morshynska" and talented Ukrainian musicians.

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P_21+ Cosmetics

March 28, 2019, 1:05 am

≫ Next: Unblvbl Uelk

≪ Previous: Morshynska “Voice of Water”

Design: Rita Antonova
Project Type: Student Project
School: British higher school of art and design
Course: Visual Communication
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Cosmetics, cream, sunscreen, beauty
Packaging Substrate / Materials: Cardboard, Plastic, Paper
Printing Process: Digital printing, Embossing

P_21+ is a series of sun protection cosmetics products. The main design idea is melting and destruction of perfect surface. The sun destroys and spoils your skin like lines on the paper package. Series consists of several products with different SPF filters depend on your requests.

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Unblvbl Uelk

March 28, 2019, 1:06 am

≫ Next: Kawai Cups

≪ Previous: P_21+ Cosmetics

Design: Unblvbl Branding Agency
Photographer: George Shagalov
Distillate: Suhodol lab
Lettering: Vlada Ruzhitskaya
3D modeling: Alex Avduevsky
Project Type: Self-promo
Location: Nizhny Novgorod, Russia
Packaging Contents: Distillate
Packaging Substrate / Materials: Glass bottle, brass label, wood box
Printing Process: 3D printing and brass casting

There is plenty of room for the experiment in small scale projects. Our first work experience with brass casting — “UELKI”, is a specialized self-promo. A metal question was solved thanks to product itself: double distillate made from porter beer and spruce branches.

An amazing sophisticated drink realized by "SUHODOL" distillery located on the Gorkovskoye Reservoir bank. Vacuum distillation saves the smell and organoleptic properties of material. It’s like wiskey from beer. Visual part has been developed by Vlada Ruzhitskaya who was with the team while working on the "Craft Tolstoy" project. Old Russian style of fonts and Slavic motifs demanded a solid foundation — rough, faint colored metal with flashes.

Master-model was printed on SLA printer and casters were invited from Pavlovo, town of artisans. In this way the craft drink has got an appropriate package: brass, wood, glass which reflect weight, temper and independence.

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Kawai Cups

March 28, 2019, 10:48 pm

≫ Next: Colorplast

≪ Previous: Unblvbl Uelk

Design: Shagun Parab
Project Type: Student Project
School: Indian School of Design and Innovation
Course: Communication Design
Tutor: Ms Utkarsha Malkar
Location: Mumbai, India
Packaging Contents: Frozen Yoghurt
Packaging Substrate / Materials: Polylactic Acid (PLA)
Printing Process: Printing

This was a sustainable packaging assignment in which we were asked to think of packaging for a product/products which would be sustainable and reusable, even recyclable if possible.The aim was to preferably pick an existing brand and do the packaging for that brand all over again.

I decided to pick frozen yoghurt cup packaging for my individual assignment. The background story is such that every time I go to an ice cream parlor or a fro-yo parlor, I see customers throw away their cups after they are done with their share. This made me wonder how many such cups are thrown into trash cans on a single day. These cups are made out of plastic, styrofoam and the ones made out of paper are lined with a layer of wax, rendering it useless after one use since they are non-biodegradable in nature.

This new range of frozen yoghurt would be launched under an already existing gelato brand called ‘Melt.In’ which is based in Ahmedabad. This brand has an aesthetic which is very modern and fun at the same time and it went well with what I had in mind for my packaging design. The entire brand was inspired by Japanese flavours and Japanese minimal but impactful design. Hence, the Japanese name too - ‘Kawai Cups’

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Colorplast

March 28, 2019, 10:49 pm

≫ Next: Septima Tierra

≪ Previous: Kawai Cups

Design: Aleksandra Milosavljevic
Project Type: Produced, Commercial Work
Client: Maxima d.o.o.
Location: Belgrade, Serbia
Packaging Contents: Fan Deck, Book, Catalog
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Offset, Matt Lamination, Spot UV Printing

Colorplast is a decorative mosaic on basis of acrylates and marble grains with 2 mm particle size. It is stable against the impact of weather and UV rays. It is used for protection and decoration of mineral wall surfaces. It represents the finishing coat for thermal insulation facades. The concept of design is a connection between a product and illustration. Idea was to develop a packaging that would bear the same simplicity and elegance.

The main product is Colorplast made of small stones used for facade decoration. On the front page is illustration of the house (sign of company) filed with colorful stones in order to achieve 3D effect. Colorplast is a fan deck fit into book form. Inside of it are 5 pages with 20 hand-laminated samples of decorative mosaic (100 different color combinations). The sample size is 40 mm x 50 mm. Transparent protective foils are glued over two inside pages that the samples would not be damaged.

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