Design: the Labelmaker
Location: United States
Project Type: Produced
Client: Vida Wines
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Hot-foil, Raised Varnish
The Project
Vida is a brand new small family-owned wine project named after the medieval fortress of Vida based in Vidin, Bulgaria. Based close to Gradets, Vida is one of those wineries that are located along the Bulgarian part of the Danube River – location that reflects either on the terroir, the climate, and even the culture.
The Challenge
Starting from ground zero is always a challenge but it is also a great privilege to be part of a new beginning. The good news in Vida project was that it was entirely based on the story of Baba Vida Fortress. This narrowed down the choices I had but it was all for good. From the first moment I started my work I knew I would have to somehow use the fortress image in my design. Fortresses are archaic facilities built mostly in middle ages so they usually implement an old-fashioned look in the design. I wanted a modern feeling in my wine label and it was a challenge to use the fortress image without losing the fresh look of the design.
The solution I found was in the non-traditional label shape featuring V letter from the name Vida. This new approach made the whole packaging stand out and above all – look very different and fresh on the shelf.
Read more
