Deader Kettle High-Gravity IPA

July 30, 2017, 9:32 pm

≫ Next: Laid Back - Cannabis Based Chocolate (Concept)

Designer: Andrew Tyra
Project Type: Produced, Commercial Work
Client: Right Brain Brewery
Location: Traverse City, MI, USA
Packaging Contents: Beer
Packaging Substrate / Materials: Laminated Paper Label, Cardboard
Printing Process: Digital Printing

Designed a 12oz label and a 4-pack carrier for 12oz bottles.

The beer itself has an interesting story. It's conception was due to a mechanical failure in one of Right Brain Brewery's kettles that resulted in an IPA of exceptional character. I had designed the original Dead Kettle bottle label, aluminum can and carrier box. This design was for the high-gravity (higher ABV, more of the key ingredients) version of that beer. It was thus an extension and an amplification of that original design.

↧

Laid Back - Cannabis Based Chocolate (Concept)

July 30, 2017, 9:32 pm

≫ Next: Thanh Ha Premium Fish Sauce

≪ Previous: Deader Kettle High-Gravity IPA

Designer: Brett Hileman
Project Type: Concept
Location: Austin, USA

Concept work. Branding and packaging design for a cannabis based edible product with the intention of making an approachable product in the field. Using hand drawn elements and a clean overall designs I tried to make a package that looks non-threatening but also respectable. The marijuana business is going through a revolution it is time that the branding catch up.

↧

Thanh Ha Premium Fish Sauce

July 30, 2017, 9:32 pm

≫ Next: Kutak (Student project)

≪ Previous: Laid Back - Cannabis Based Chocolate (Concept)

Designers: Tonbui, Hangtran, Khoa Nguyen
Photography: Vo Hoai Huy
Project Type: Commercial Work, Produced
Client: Thanh Ha Co
Location: Ho Chi Minh / Vietnam

Phu Quoc fish sauce is well- known all over the world thanks to its delicious,nutritious, pure, and condensed taste Fish Sauce is a significant specialities, which has formed the traditional occupation in the region. Phu Quoc fish sauce has a great contribution in gaining the name of Vietnam in the world fish sauce shortlist. Trading Fish sauce is gaining more and more attention and successful developement domesticaly and internationally, especially European countries. The presence of fish sauce in Phu Quoc has been practiced for hundred years. The anchovies includes many types, but the greatest type is Sọc Tiêu, Cơm Than, Phấn Chì, Phấn Đỏ.

The establishment of Thanh Ha has lasted for decades. Growing from a traditional homemade business , Thanh Ha has been coping challenges ,changes, rise and fall of country's history and economy. Thanh Ha strictly follow the Food Hygiene and Safety Management as well as apply the new European technology into manufacturing.

↧

Kutak (Student project)

July 30, 2017, 9:33 pm

≫ Next: MX10 Headphones CGI

≪ Previous: Thanh Ha Premium Fish Sauce

Designer: Pavle Ćirić
Project Type: Student project
Location: Belgrade, Serbia
Packaging Contents: Tools
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital printing

Visual identity and packaging I did for a company that makes tools, named "Kutak". The idea was to visually show the transformation of shapes in a graphic way, which is basically what tools do with physical objects.

What's Unique?
Visually effective graphics on the packaging combined with unusual packaging for tools is what's unique about this project.

↧

MX10 Headphones CGI

July 30, 2017, 9:33 pm

≫ Next: Edradour (Concept)

≪ Previous: Kutak (Student project)

Designer: Rafael Maia
Project Type: Produced, Commercial Work
Client: Multited
Location: Guimarães, Portugal
Packaging Contents: Headphones
Packaging Substrate / Materials: Cardboard
Printing Process: Offset

When you’re all about staying active, be it going to the gym, hitting the trail, or cycling a few miles, you don’t want to have to deal with a bunch of wires or headphones that run down after just a few songs. this is way we established MultiTed™.

We are a team of experts in the fields of design, engineering and sound with main goal to change the way people listen and interact during their physical activity.

MX10 is product of our passion, designed for high-intensity athletes with the best sweat-resistant function and the IPX7 water-proof protection with up to 10 hours of playback time for listing to songs or answering calls, fast and easy pairing, connects with all Bluetooth enabled devices up to 33 feet away, in addition you can connect it to up to two devices at the same time.

↧

Edradour (Concept)

July 30, 2017, 10:26 pm

≫ Next: Wahaka Mezcal (Student Project)

≪ Previous: MX10 Headphones CGI

Art director & Graphic designer: Alexandre Arzuman
Product designer: Andy Migevant
Graphic designer: Marion Réau
Film director: Clément Arzuman
Project Type: Concept
Location: Paris, France
Packaging Contents: Bottle of Single highland malt
Packaging Substrate / Materials: Glass bottle, 3d printing, paper,
Printing Process: Letterpress (copper printing + black + debossing)

For the 60th anniversary of La Maison du Whisky (Expert in whisky since 1956), we imagined the design of a new concept bottle of Edradour single highland malt.

The smallest distillery of Scotland has already made some collaborations with LMDW. The product designer Andy Migevant and I Alexandre Arzuman focused on a brand new concept that could improved the elegance and strength of the whisky bottle by making it not only as a bottle, but also as a trophy, as a product of exception.

Therefor we have designed a label in 2 parts : the biggest part always stays the same, but the smallest part (the circle) can be changed according the event or the whisky contained in the bottle.

3 circles have been created for the occasion :
- 60th anniversary bottling
- 12 years old
- 18 years old

The bottle, glasses and labels have been completely created. No 3D rendering have been used for those pictures below. The labels are made with black pantone, copper hot stamping and invisible debossing. Some parts of the bottle are painted with copper painting.

↧

Wahaka Mezcal (Student Project)

July 30, 2017, 10:30 pm

≫ Next: Kinoene Apple

≪ Previous: Edradour (Concept)

Designer: Sofia
Project Type: Student Project
School: Academy of Art University
Location: San Francisco, CA
Packaging Contents: Mezcal (agave plant distilled alcohol)
Packaging Substrate / Materials: Glass bottle, Wood
Printing Process: Laser Cut, Color Transfer

Based in culture and inspired by the Mexican blue tiles, “Papel Picado”

and Oaxaca’s bright and decorative style. Wahaka Mezcal a sustainably produced and community-focused brand. Unlike any other spirit, mezcal is a product of its territory; you can taste the Spirit of Oaxaca in every drop of this artisanal crafted, small-batch elixir.

↧

Kinoene Apple

July 30, 2017, 10:30 pm

≫ Next: Creature (Student Project)

≪ Previous: Wahaka Mezcal (Student Project)

Creative Agency: tegusu Inc.
Planner, CD, AD : Masaomi Fujita
Project Type: Produced, Commercial Work
Client : Iinumahonke Inc.
Producer : Anchorman Inc.
Packaging Content: Sake
Location: Yokohama, Japan

Sake yeast “Kyokai No. 77,” which produces multitudes of malic acid, is used in Kinoene Apple. Malic acid is called "apple acid" in Japanese. Malic acid is contained in white wine too. When drinking Kinoene Apple, you can enjoy an exquisite balance of sweetness and sourness, as well as its light aftertaste. With the goal of creating the product image of being “authentic junmai ginjo sake” that you can drink casually, expanding demographic of drinkers and targeting specifically young females, we redesigned the concept and brand image, while maintaining its conventional position as the type of sake to be drunk cold in summer.

We designed apple-shaped bottle neckers that increase product recognition. The product characteristics are printed on the reverse side. We used large-size Kanji letters for the brand name so that the product can maintain a Japanese sake-like appearance. Yet, the shapes of the letters are designed to be sharp and modern, and that differentiates this sake from conventional Japanese sake. Also we made the label narrow with a soft, round edge, that creates a light impression.

↧

Creature (Student Project)

July 31, 2017, 10:18 pm

≫ Next: Farmers’ Shops - Two Birches

≪ Previous: Kinoene Apple

Designer: Gražina Bočkutė
Project Type: Student Project
School: Vilnius Academy of Arts
Course: Graphic design
Tutor: Miglė Kibildienė
Location: Vilnius, Lithuania
Packaging Contents: Drawing tools
Packaging Substrate / Materials: Cardboard
Printing Process: Offset printing

CREATURE - cute interactive package design for drawing tools.

The main goal was to make it simple, ecological and yet super creative and fun. Suitable not only for kids, but for adults too. The package itself is made from cardboard material only. It uses no glue, no other materials. This way it is easy to make, easy to recycle and dispose. Serigraphy is used to visual the graphics. The game is to make an outfit for the creature by using your new markers.

CREATURE package design is made from 0,5mm cardboard. One side white, the other side brown. The structure of the package is made entirely from cardboard, it does not require any glue to fold it. The package itself is made from four parts: the lid, the outside part, the grid for the pencils and the shell. The box can also be used as a pencil holder as it has a really tough structure. So not only can you play with the package, but use it as a permanent pencil box.

CREATURE is an interactive package. The game of the package is simply to dress up the creature. This is done in a few steps. First, you open the lid. You see the paper in front of the package which can easily be taken out. As you’re really excited about your new purchase of drawing tools, basically, you want to start using them. You take out the pencil and draw anything you want. Then you put the paper back again and the Creature has a new outfit. Cardboard box also lets you draw on the box. Sky is the limit for your imagination. Maybe draw a hat for the creature, or an afro haircut? You are the designer and the artist. Moreover, you can even write notes on the paper and the Creature will remind you everytime you look at the box as it is tough enough to be a long-lasting pencil box.

↧

Farmers’ Shops - Two Birches

July 31, 2017, 10:19 pm

≫ Next: Aria

≪ Previous: Creature (Student Project)

Agency: Ohmybrand
Project Type: Produced, Commercial Work
Client: Two birches
Location: Russia

TASK
To develop an integral retail brand for the farmers’ grocery stores “Two birches”.

SOLUTION
All the products from different farmers come into the store in small consignments. To simplify the workflow, we have developed two styles of packaging. The first one are clear and visible labels for branding the products on the farms, and the second option is a label that can be printed directly in the store.

The principles of external and internal design of the stores emphasize that the products have farm origins. The shop assistants, girls in traditional cotton aprons, greet the customers when they enter the shop.

↧

Aria

July 31, 2017, 10:19 pm

≫ Next: Lava Cap Winery

≪ Previous: Farmers’ Shops - Two Birches

Creative Agency: Nik and Carole
Creative Director: Carole Haralambous
Project Type: Produced, Commercial Work
Client: Northwood & Wepa
Location: Bolton, UK
Packaging Contents: Tissue Paper
Packaging Substrate / Materials: Film
Printing Process: Flexography

In a nutshell
Creating a brand for the discounters that disrupts the toilet roll category, using uplifting humour, rather than rock-bottom pricing.

The challenge
The territory of the discounters is awash with ‘me too’ designs and ‘cheap as chips’ brands, but research showed customers weren’t prepared to sacrifice comfort or their loyal brands, even if they were spending less pennies when they go to the loo.

Our insight
Using uplifting humour and not taking life to seriously, to catch the consumer’s eye on-shelf. Get them to rethink about the benefits of a mundane household product, they popped in the trolley without a seconds thought! Proving that cheaper can most definitely be more cheerful!

Outstanding results
One of the best designs in the category that has raised a smile as well as listings, with a discount range that really does stand out from other suppliers with its creative and memorable approach.

↧

Lava Cap Winery

July 31, 2017, 10:19 pm

≫ Next: Moscatel Reserva Venâncio da Costa Lima

≪ Previous: Aria

Creative Agency: Auston Design Group
Project Type: Produced, Commercial Work
Client: Lava Cap Winery
Location: Emeryville, US
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle

For years, visitors to Lava Cap Winery would ask founders Charlie and Noreen Jones, “Where’s the bird?” The bird in question was a stellar jay featured on Lava Cap’s first label. Not only was it emblematic of Lava Cap’s Sierra Foothills locale, it had a bit of a cult following among the winery’s visitors. A prior label change had eliminated the bird, as well as the casual Sierra Foothill vibe.

ADG was brought in to create a package and brand identity that reconnected Lava Cap with its past, gave the brand an authentic Sierra Foothills feel and perhaps, most importantly, brought back the stellar jay as the icon for the brand and winery.

The stellar jay was the easy part, but communicating Lava Cap’s unique location through their brand identity was a bit trickier. The goal was to develop a slightly funky, retro look, without coming off as trendy. The typography and custom monogram were created to mimic the look of graphics from the late 1800s, which along with the 19th-century scientific illustration of the jay, delivers the visual cues that let people know that Lava Cap brings a unique approach. Lava Cap’s new package evokes an image that’s far different than the more buttoned-up Napa look—it’s a little rougher around the edges with an approachable, slightly down-home feel.

Printed at CCL Label in Sonoma, the label was printed on Bright White Felt, features 4-color process, 4 spot colors, emboss and deboss, plus a custom diecut to simulate the deckle edge of a handmade paper.

↧

Moscatel Reserva Venâncio da Costa Lima

July 31, 2017, 10:19 pm

≫ Next: Makers & Co.

≪ Previous: Lava Cap Winery

Creative Direction: Paal Myhre / Rita Monteiro (Wine & Shine)
Packaging Design: Myhre Design
Concept / Copywriting: Tinta Amarela
Wine Photography: Jorge Figanier Castro
Project Type: Produced, Commercial Work
Client: Venâncio da Costa Lima
Location: Lisbon, Portugal
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, paper, metal capsule, cork, cardboard
Printing Process: Printing, Foil stamping

Venancio da Costa Lima family challenged the Wine & Shine team to design the packaging for their exclusive Reserva Moscatel de Setúbal 5 years, a famous Portuguese muscat fortified wine, to be savoured as gourmet appetizer or as a dessert wine. One of the oldest and most awarded winemakers of the Setubal Península appellation, they had the objective of creating a premium exclusive brand to be sold at Sonae supermarkets.

↧

Makers & Co.

July 31, 2017, 10:19 pm

≫ Next: Packaging You Shouldn't Miss In July 2017

≪ Previous: Moscatel Reserva Venâncio da Costa Lima

Creative Agency: Stranger & Stranger
Project Type: Produced, Commercial Work
Packaging Content: Sparkling wine
Location: USA

Lightly sparkling wine cocktails, infused with refreshing all-natural flavours, so we used all-natural nature to bring the brand to life – and only a light 4% ABV too!

↧

Packaging You Shouldn't Miss In July 2017

July 31, 2017, 11:00 pm

≫ Next: Mogutni Karpaty

≪ Previous: Makers & Co.

Packaging of the World presents the top 10 posts for the month of July 2017. They are selected according to their post views, social shares, social likes, re-tweets repins and people reached. All these data were collected on this website and also on different platforms like our Facebook, Twitter and Pinterest page. These projects will definitely inspire you for your next design project, you can also submit your packaging project here!

Read more

↧

Mogutni Karpaty

August 1, 2017, 11:42 pm

≫ Next: MarkoMilk

≪ Previous: Packaging You Shouldn't Miss In July 2017

Creative Agency: DanCo Decor Company
Project Type: Produced, Commercial Work
Client: Mogutni Karpaty
Location: Ukraine
Packaging Contents: Vodka
Packaging Materials: Glass

Not long ago we have finished work on the interesting project – the range of the decorated bottles TN «Mogutni Karpaty» (The mighty Carpathians). The new product differs by pithiness and irreproachable style. However, behind seeming simplicity of decor, an attentive viewer (or, rather, buyer) discovers not a few references to Ukranian history and symbolism.

For example, on each bottle you can see the octagonal star (or Ruzha (Rose) in Zakarpattia), printed by the silk-screen printing with ultraviolet curable paints. This ancient symbol is the symbol of the sun and life. It symbolizes the connection of male and female principles. That’s why you can often meet with Ruzha on wedding rushnyk.

Three of the four bottles are painted with the use of electrostatic spraying in colors, whose importance is especially big in Ukrainian symbolism.

↧

MarkoMilk

August 1, 2017, 11:43 pm

≫ Next: Królewskie Limited Edition - Greatest Spots In Warsaw

≪ Previous: Mogutni Karpaty

Creative Agency: Be Ledo
Project Type: Produced, Commercial Work
Client: MarkoMilk
Location: Vilnius, Lithuania
Packaging Contents: Dairy products, Cheese, Curd, Butter, Condensed Milk

Dairy products packaging design for the Spanish market, the primary goal of this project is to focus on premium class and also creating an unusual color solution and exclusivity on the shelves.

Products development is planned to launch in the Canary Islands, therefore creating a legend about local uniqueness, discoveries. We also created a map for this.

↧

Królewskie Limited Edition - Greatest Spots In Warsaw

August 1, 2017, 11:43 pm

≫ Next: Red Button Brew - Bottle activated by freeze

≪ Previous: MarkoMilk

Creative Agency: WILK Studio
Project Type: Produced, Commercial Work
Client: Grupa Żywiec S.A.
Location: Kraków, Poland
Packaging Contents: Beer
Packaging Materials: Aluminium can

WILK Studio has developed the idea and graphics of the limited edition of packaging for the Królewskie brand. The new version of the most popular beer in Warsaw, PL, has just entered the market. The slogan „This is how Warsaw tastes' has never been more authentic.

Królewskie is a beer with powerful local character, strongly associated with the place of origin and its inhabitants. The owner of the brand, Grupa Żywiec, introduced nineteen cans. The graphic design of eighteen of them represents the most important symbols of each of the capital's districts. In addition, nineteenth can is dedicated to Warsaw itself.

„Working with Królewskie as a Warsaw brand, we came up with an idea of using the city's districts on products. By implementing the concept, we faced the demanding task of illustrating and preparing for printing over a dozen layouts using Dynamark® technology - assesses Marek Repetowski, Art Director in WILK Studio - Remembering Warsaw strong roots of the brand, we have chosen the most characteristic venues in every district, creating a kind of city map included in the collection of cans.'

↧

Red Button Brew - Bottle activated by freeze

August 1, 2017, 11:43 pm

≫ Next: Collabeeration

≪ Previous: Królewskie Limited Edition - Greatest Spots In Warsaw

Creative Agency: IKON BC
Chief creative director: Eugene Kuprienko
Art directors: Steve Simpson, Egor Kevraletin
Copy Writer: Eugene Kuprienko
Designers: Eugene Kuprienko, Egor Kevraletin
Illustrator: Steve Simpson
Account manager: Nadia Karpenko
Visualization: Pavel Gubin
Project Type: Produced, Commercial Work
Client: Beerlove LLC
Location: Moscow, Russia
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing and thermochromatic printing

CHALLENGE:
Born in Moscow Red Button is an adventurous beer made for active people who don’t ideate their life without a continuous movement and adventures. They change everything around themselves. They push red button and change the world. We had to develop a packaging design that reflect an idea of pushing a red button, starting an adventure and new consumer experience with a packaging.

RESULT:
We created a packaging design with a red button “activated” by freezing - a simplicity in packaging design becomes a long story. Simplicity with visual interaction using technology of a thermochromatic printing.

Place the bottle in a cool place. Cool it up to the temperature of 8OC. Three different illustrations will appear on the bottle’s surface showing what can occur if the red button is activated. Perhaps you will become a dancer and red button gives you an opportunity to release your rhythm?! Or you become an astronaut conquering the boundless space?! May be bottle will teach you a brewing process and you become a great brewer?! You’ll never know.

Red Button. The beer all other beers ask to tell a story.

↧

Collabeeration

August 1, 2017, 11:44 pm

≫ Next: Night Lviv

≪ Previous: Red Button Brew - Bottle activated by freeze

Creative Agency: Unblvbl
Project manager: Anton Bulekov
Designers: Masha Ponomareva, Karen Gevorgyan, Galima Akhmetzyanova, Denis Kalinin, Timur Saberov, Sasha Zagorsky
Illustrators: Armenak Grigoryan, Khadia Ulumbekova
Photographer: George Sorokin
Prepress designer: Anastasia Zelentsova
Project Type: Produced, Commercial Work
Client: Malz&Hopfen
Location: Nizhny Novgorod, Russia
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Digital printing

The project "Collabeeration" for the brewery of Rustam Askarov "Malz & Hopfen" has been the first design collaboration in the history of the Unblvbl Agency. The collection includes six varieties of unique beer released in limited edition. For the creation of this set Unblvbl has invited five Russian-speaking designers from around the world whom they consider to be the best. A sixpack has turned into a temperamental and slightly crazy gallery of awesome graphics — a rare and impressive solution for the Russian craft market.

↧